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It’s National Fragrance Day and for the fifth year running, The Perfume Society are challenging us fragrance lovers to show them a #Smellfie!

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Show us your #Smellfie!

To celebrate National Fragrance Day today, The Perfume Society is encouraging perfume lovers across the land to share a selfie with a fragrance – something that they call a ‘smellfie’. Now in its fourth year, the idea of the smellfie is simple: one takes a snap of themselves with a fragrance, whether that be a favourite or simply the scent one happens to be wearing, and share it on social media. Easy, right? Other than the fact that we all adore a selfie, there’s also further incentive to share your smellfie in the form of a competition. To enter, you just need to do the following:

#Smellfie
#Smellfie

This coming Monday (21 March 2016) is National Fragrance Day – a day set aside for us to observe and appreciate the worlds of fragrance and smell. So how can you celebrate this smelly day? Well, one way is to join The Perfume Society in sharing a ‘Smellfie’ on Twitter, Instagram or Facebook.

Second question, what’s a ‘Smellfie’? Well, I’m glad you asked! A ‘Smellfie’ is a selfie with a bottle of perfume thrown in for good measure. The scent you choose to take a selfie with can be your favourite or simply the fragrance you have chosen to wear on the day – the choice is yours.