When it comes to decent fragrance at an equally decent price, one really cannot go wrong with The Body Shop. Admittedly their perfume output isn’t anywhere near as artistic or exciting as that found within the stores of their rival Lush (Gorilla Perfume really is very good), but it cannot be denied that, for the most part, The Body Shop creates things that smell nice and won’t require anybody to sell any kidneys on eBay to fund – and in this world of hyper-luxe niche brands, that’s pretty refreshing.

Perhaps the most enjoyable and iconic perfume The Body Shop has to offer is White Musk. Originally launched in 1981, White Musk has been a cheap staple for those who want a good everyday scent without breaking the bank or demanding too much attention. I’m a big fan of the White Musk Oil, which is great for those days where one just wants something lovely and incognito, but the scent in all of its many incarnations is a worthy take on ephemeral musk.

In continuation of the White Musk narrative, The Body Shop has launched White Musk Smoky Rose – a perfume that is meant to be a more sultry and seductive take on the 1981 classic suitable for evening wear. The perfume was created by Sophie Labbé of IFF and is billed as “a darkly seductive, floriental evening scent”. So is this TBS’s ‘Noir Musk’ (a truly dark perfume) or is it just another White Musk flanker? The answer is neither.