The problem I have with masculine perfumery is that is often boring and clichéd. As a general rule of thumb, us gents are less adventurous with perfume. Add this to the fact that many mainstream masculine fragrances are dull, synthetic and obnoxious, and you don’t exactly have a recipe for success. This isn’t always the case though, and as you’ll see in my masculine fragrance guide (link above), there are more than a good few masculines out there that are generally interesting and beautiful, and I always feel a sense of joy when I encounter a new fragrance for men that simply smells very good.
One decent (and recent) example is ‘WILD’, the latest fragrance from fashion brand DSquared². Created by perfumers Daphné Bugey and Annick Menardo, WILD is a woody aromatic fragrance that is described by the brand as being “an overwhelming perfume that announces a free and wild soul”. Housed within the fetishistic confines of a leather-strapped bottle, and accompanied by a provocative ad campaign shot by fashion photographer, Stephen Klein (a NSFW example can be seen below the jump), WILD certainly makes a statement – one that surprisingly focuses on the idea of freedom, rather than sexual provocation.
“For us fragrance has an emotional connection to who we are, it uncovers a long-held desire or dream, which is why the concept of WILD has such an intrinsic link to us and the ideaology of DSquared2. The ultimate authentic expression of self is to live with complete freedom of speech and mind – we are fascinated with this concept, especially in today’s society.”
– Dean and Dan Caten, DSquared²