It’s Mother’s Day in the UK this Sunday, which means that we’ll all be setting some time aside to celebrate the most special ladies in our lives – our mums, or mother figures. It’s important to shower these wonderful women with cards, gifts and love just to show them how blooming great they are. After all, where would we be without them? They are the guiding lights in our lives and play a massive part in shaping us in to the lovely beings we are today. So yes, they deserve lots of love and recognition.
At this time of year I often dedicate my Escentual column to a Mother’s Day Gift Guide, and this year is no different. For 2015 I’ve opted to focus on three perfumes that represent the most clichéd of Mother’s Day gifts – roses, chocolate and cuddly toys. Within my guide, which you can access by clicking here, you will find a selection of suitably satisfying scented gifts for that most special of ladies, whether she be about flowers, food or fluff, or all of the above.
Wow, what a whirlwind of a year 2014 was. The perfume industry has, as always, been nothing short of prolific in its output, with new brands popping up all over the place and the same big names releasing perfume upon perfume, and flanker upon flanker. It has, once again been a very busy year, and the hive of activity within the industry has meant that a great number of wonderful new olfactory treats have been unleashed on the noses of perfume lovers and consumers.
For me, this year has been one of great personal significance. In March I won my first Jasmine Award for my Guide to Violet, and shortly after in May, my best buddy and I tied the knot, only a few days before I presented an award at the Fragrance Foundation Awards. Then in August I was promoted at work, and in September my new husband and I headed off to Tokyo for the honeymoon of a lifetime. In short, it has been a fantastic year and one that will always remain truly in my heart as one of the very best.
To celebrate 2014 from a fragrant perspective, I present to you ‘The Candies 2014’. Those of you who have followed The Candies before will know that they are my annual perfume awards, celebrating the very best, and the very worst perfumes of the year (out of the 147 scents I have reviewed in 2014). Under the jump you will find the winners, losers and honourable mentions filed under neat little categories. So please, don your tux or ball down, break open the Bolly and take your seats for The Candies 2014.
[Also, please don’t forget to head on over to my dear perfume pals, Persolaise and Perfume Shrine, who are both joining me in sharing their ‘best of’ lists today.]
It’s impossible to look at TOY, the latest fragrance from Italian fashion brand, Moschino and not smile. I mean, the perfume is packaged inside a cuddly little teddy bear, so one’s initial encounter with the fragrance will usually involve the utterance of noises such as “aww” and “squee” and cries of “OH. MY. GOD. IT’S. SO. BLOOMING. CUTE” and “IT’SSOFLUFFYI’MGONNA’DIE”. It is after all, incredibly cute and that gorgeous little face is adorably cheeky, and impossible to resist.
TOY is the brainchild of Moschino’s Creative Director, Jeremy Scott, who has worked with the likes or Rihanna, Katy Perry, Björk, Madonna, Miley Cyrus and Lady Gaga, just to name a small sample of the upper echelon of pop divas that he has collaborated with. The scent is being positioned by the brand as a “revolutionary product launch” that offers “a completely innovative way to package, show and sell fragrance”, posing the question whether this bear is a perfume or a toy. It also serves as a nice nod back to Moschino’s founder, Franco Moschino, who famously used stuffed animals on garments in his 1988 Fall-Winter collection.
Created by perfumer Alexandra Kosinski (Etat Libre d’Orange Cologne), TOY displays woody, floral and citrus notes that are intended to be evocative of the bear’s forest home. Whether TOY is exactly that, a toy, or a perfume, or a teddy bear, or all of the above depends on how you approach it. What cannot be denied however, is that this is an attention-grabbing launch that breathes new life into the world of Moschino parfums, and an incredibly cute one at that.
“From the depths of the wild, stuffed animal kingdom comes TOY, Moschino’s latest fragrance. Conceived by Moschino Creative Director Jeremy Scott, TOY smashes every fragrance preconception to bits, boldly redrawing its form, function and fabulousness.”