I’ve never had the opportunity to visit the Jovoy boutique in Paris, but by all accounts it is an essential spot for any perfume-loving person – a true destination for a wide rage of beautifully scented things. Well now us Brits no longer need to travel across the channel to visit Jovoy because the store has come to our shores, and last week the brand new Jovoy boutique in Mayfair, London had its (very) grand opening.
‘Grand’ is actually a great way to describe Jovoy Mayfair but at the same time, this grandness (and luxury) comes with a friendly, approachable attitude that is inviting to all. Jovoy offers a lot but it also feels spacious and open. It’s luxurious without being gaudy and quirky without being gimmicky, presenting a new fragrant shopping experience in a city filled to the brim with perfume. Read on to find out more about Jovoy Mayfair.
When it was announced that Christine Nagel would replace Jean-Claude Ellena as the in-house perfumer at Hermès I remember wondering whether the house-style that Ellena had crafted to be so distinct would change. Both are idiosyncratic perfumers with a bold style and Ellena’s mineral watercolours are as far removed from Nagel’s voluptous compositions as they can be. So we’re now four launches into Christine Nagel’s tenure at Hermès and it is safe to say that yes, the house style has changed from minimalism to a subtle maxamilism (i’m making that a thing, by the way), but it still remains completely faithful to the one thing that Hermès always delivers: luxury.
Hermès latest launch is Twilly d’Hermès – a fragrance named for the brand’s Twilly scarves, which are colourful, think silk scarfs that can be worn in a multitude of ways, and the scent really cements the brand’s new style, which feels a little bit more accessible. Twilly the perfume is just as vibrant as the scarves and Hermès use words such as “joyous”, “impish” and “playful” to describe it. The presentation, which sees the fragrance housed within a carriage lantern-style bottle topped by a bowler hat and finished with a Twilly tie, says that this fragrance is young, fun and full of surprises. So let’s not wait any longer and give Twilly d’Hermès a sniff.
Notice anything different about The Candy Perfume Boy?
No, I’ve not had a haircut, and no, I haven’t had any botox either (although I’m not ruling the idea out now that I’m 30) but I have had a bit of a makeover. Well, when I say me, I of course mean the blog, so without further ado, I am very excited to introduce to you the new look Candy Perfume Boy. Isn’t it lovely? I certainly think so!
The TOM FORD fragrance collection is massive and it touches every aspect of olfaction, boasting colognes-a-plenty, a feast of florals and more ouds than one can shake a stick at. Not to mention many other styles of fragrance! What makes the brand so good, and ultimately so successful, is the fact that the fragrances aren’t afraid to be bold. In the mainstream, fragrances are made to appeal to everyone and their cat, but at TOM FORD fragrances are created to appeal and to resonate with only some, meaning that the scents themselves are often very interesting, and with so many TOM FORD scents to chose from, one is bound to find something they like.
Speaking of TOM FORD fragrances that aren’t afraid to be bold, let’s take a look at Noir Anthracite, the latest addition to the brand’s Signature Collection. Now, if you’ve tried the original Noir, you will remember it as a plush and powdery scent that felt very much like a modern, masculine interpretation of Shalimar. Well scrap whatever thoughts you had about Noir because Noir Anthracite could not be further from the original if it tried. What Noir Anthracite does share with its namesake however, is a sense of shadow and rather than possessing a blissful purr like Noir, Noir Anthracite is a fragrance that will blow your socks clean off with its mighty roar.
There are so many fragrance launches each year it’s difficult to write about them all. Speed Sniffs is a way to bring you to the point reviews fragrances that are quick and easy to digest. After all, sometimes all one needs is a few lines to capture the essence of a scent. Speed Sniffs are perfume reviews without all of the faff and tell you whether the subject is something you want to sniff or not. So hurry up and read, because we don’t have much time…
Luxury goods brand Coach have overhauled their fragrance collection and it now consists of two pillars: Coach for Her and Coach for Him. There’s something rather clean and tidy about offering two fragrances and it seems like Coach have worked hard to ensure that their feminine and masculine pillar fragrances represent the spirit of the brand. They’ve worked with top notch perfumers and have even incorporated suede, a material so vital to the brand, in each of their fragrances. So the two scents from Coach are perfectly on brand.
Coach for Men, the masculine of the pair launched this summer and was created by perfumers Anne Flipo (MyQueen by Alexander McQueen and Basil & Neroli by Jo Malone London) and Bruno Jovanovic (Dries van Noten and Monsieur. by Editions de Parfums Frederic Malle). It’s a fragrance “inspired by mavericks, rebels and all-American dreamers” and fronted by Actor/Director/Artist James Franco, which all sounds very interesting so let’s put it to the speed sniff test!
Sorry for the radio silence, I’ve been somewhat under the weather. Normal programming will resume next week. Until then, enjoy my latest Escentual column – a review of the new La Femme Prada Intense & L’Homme Prada Intense. Clicky here to read.