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There are so many fragrance launches each year it’s difficult to write about them all. Speed Sniffs is a way to bring you to the point reviews fragrances that are quick and easy to digest. After all, sometimes all one needs is a few lines to capture the essence of a scent. Speed Sniffs are perfume reviews without all of the faff and tell you whether the subject is something you want to sniff or not. So hurry up and read, because we don’t have much time…

When I first cast my eyes over ‘Y‘, the brand new fragrance from Yves Saint Laurent, I was super impressed with just how handsome the bottle was. I mean, look at it! That gorgeous shade of sky blue juice and that steely, silver Y that stretches across and around the glass – it’s all aesthetically very pleasing. Even the theme of the scent was appealing – an ode to the white t-shirt for generation y, with a rapper, a sculptor and artificial intelligence researcher fronting the fragrance. Everything is very cool, very current and very casual. It all looks and sounds excellent, but how does it smell?

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2017-10-04 23.27.12

“I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.”

I’m always here for BVLGARI and their fragrant offerings. I feel as if everything they do is very well-crafted with an attention to detail and quality that is often disregarded in the mainstream. For the most part their perfumes are accessible and easygoing, with high quality materials favoured over a unique or challenging signature. Think your typical mainstream fragrance but elevated – that’s BVLGARI. So I crush on BVLGARI quite regularly, but I’m crushing hard right now on their new limited edition: BVLGARI Man in Black Essence.

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Ruth Mastenbroek’s line of four fragrances is one the perfume industry’s hidden gems, but hopefully all of that is going to change and these fragrant jewels will be more widely known. Recently Ruth Mastenbroek rebranded, changing her bottles to feature a drop of perfume that depicts a scene specific to each fragrance (each one created through a detailed paper cutting technique). The idea is that every drop tells a story and no tale is exciting or as vivid as the one for Ruth’s brand new fragrance ‘Firedance‘.

Firedance is a fragrance of celebration – of big occasions and small moments. When I spoke to Ruth about her new fragrance she told me that her children had got married and she now has three grandchildren, which “feels like a wonder”. Firedance was born out of the contentment of these moments – it’s “the dance of one’s spirit – the energy of it”, which seems fitting as Ruth also told me that if she wasn’t a perfumer, she would be a dancer. Firedance is a vibrant and explosive take on rose with the smokiness of leather to evoke fire, and like the rest of Ruth’s collection, you need to sniff it.

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Just when you thought celebrity fragrances were dead, one of the hottest stars in music drops a debut fragrance. OK, so celebrity fragrances were never dead and actually, they’re seeing a bit of a resurgence and this revival of the genre is very much in the spirit of ‘we take this very seriously now in order to atone for our past trashy transgressions, OK’. I’m talking about the likes of SJP’s Stash (which could be niche, let’s face it) and even Katy Perry’s Indi, which is not your typical celebuscent either. So instead of every quasi-reality star and their cat launching a scent, real celebrities are doing it and they’re doing it rather well, which brings me nicely on to the subject of Shawn Mendes Signature.

If you don’t know Shawn Mendes (where have you been?!) he is a Canadian singer-songwriter who found fame through the social media platform Vine. At the time of writing, Mr. Mendes is 19 years old, has two platinum albums under his belt, literally millions of record sales, and if the concert I attended as part of the launch is anything to go by, lots of screaming fans. He’s also really handsome and he makes me sick. I joke, I joke! He is actually very talented (did I mention handsome?) and whilst I may have not been entirely familiar with his music before the launch I am now, and you know what? I’m feeling the Mendes vibe.

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I’ve never had the opportunity to visit the Jovoy boutique in Paris, but by all accounts it is an essential spot for any perfume-loving person – a true destination for a wide rage of beautifully scented things. Well now us Brits no longer need to travel across the channel to visit Jovoy because the store has come to our shores, and last week the brand new Jovoy boutique in Mayfair, London had its (very) grand opening.

‘Grand’ is actually a great way to describe Jovoy Mayfair but at the same time, this grandness (and luxury) comes with a friendly, approachable attitude that is inviting to all. Jovoy offers a lot but it also feels spacious and open. It’s luxurious without being gaudy and quirky without being gimmicky, presenting a new fragrant shopping experience in a city filled to the brim with perfume. Read on to find out more about Jovoy Mayfair.

Twilly

When it was announced that Christine Nagel would replace Jean-Claude Ellena as the in-house perfumer at Hermès I remember wondering whether the house-style that Ellena had crafted to be so distinct would change. Both are idiosyncratic perfumers with a bold style and Ellena’s mineral watercolours are as far removed from Nagel’s voluptous compositions as they can be. So we’re now four launches into Christine Nagel’s tenure at Hermès and it is safe to say that yes, the house style has changed from minimalism to a subtle maxamilism (i’m making that a thing, by the way), but it still remains completely faithful to the one thing that Hermès always delivers: luxury.

Hermès latest launch is Twilly d’Hermès – a fragrance named for the brand’s Twilly scarves, which are colourful, think silk scarfs that can be worn in a multitude of ways, and the scent really cements the brand’s new style, which feels a little bit more accessible. Twilly the perfume is just as vibrant as the scarves and Hermès use words such as “joyous”, “impish” and “playful” to describe it. The presentation, which sees the fragrance housed within a carriage lantern-style bottle topped by a bowler hat and finished with a Twilly tie, says that this fragrance is young, fun and full of surprises. So let’s not wait any longer and give Twilly d’Hermès a sniff.