It’s my third wedding anniversary today and to celebrate I’m reposting an article I wrote not long after my wedding in 2014. ‘How to Scent a Wedding’ details all of the ways we incorporated smell into our big day. I hope you enjoy it as much as we did our wedding day.
It is often said that one’s wedding day is the best day of their life. Up until 10 May 2014 I would have said that this was a simple cliché and that there are many more enjoyable moments to experience in life – the birth of a child, perhaps or the many successes and milestones that one achieves as time passes. But the truth is that my wedding day – the day that I married my best friend and partner in life and in love, was truly the very best day of my life.
Tears were shed, smiles were abundant and laughter was a common sound. Joy was the theme of the day and as we shared our love and made our commitment to each other in front of the people dearest to us, we felt a happiness that is difficult to put down into words. Let’s just say that my new husband and I had an absolute blast and we danced the night away, hoping that it would never end. In our hearts, it never will.
Seeing as we spent yesterday talking about perfume and photography, it makes sense that our first fragrance review of the week is one inspired by that very art form. Now, if you’re not familiar with Olfactive Studio you really should familiarise yourself. I think it’s one of the most exciting and well thought-out niche brands out there and where so many try to do something different but do so in a muddled way, Olfactive Studio avoids gimmicks and succeeds in creating a strong narrative in each of their perfumes. So yes, they’re an exciting niche brand that you should really explore!
For their latest scent, Close Up, Olfactive Studio has taken inspiration from a photograph taken by Armenian photographer Suren Manvelyan. The shot is a close up of an eye that questions one’s perceptions. As Olfactive Studio ask, “is it an eye wide open or a miniature world replete with lands and oceans?”. Close Up is inspired by these contrasts and presents in stunning detail, the opposition of warm, fuzzy notes against vibrant fruits. Is it a soft blanket of amber, or is it a bowl of alcohol-soaked cherries? The question persists.
It was as I was setting a bottle of perfume in lime jelly last week in preparation for blog photography that I realised that I may just be a little bit mad. Creative, yes, but also a bit bonkers. Over the last year or so I’ve made a real effort to ensure that any photos that appear on The Candy Perfume Boy are ones I’ve taken rather than marketing shots. You might be wondering why this is, especially as it’s a real effort and it does lead to strange occurrences, such as when I stained my stark white dining table green in my lime jelly endeavours (whoops!). The answer for me is two fold: firstly, I’ve always loved photography but have only recently found a knack for actually taking photos myself (it’s now a thoroughly enjoyable activity for me); and secondly, there is something really fascinating about trying to translate an odour into something visual.
Perfume is the most vivid of the arts, yet it’s the hardest to describe and visualise. With The Candy Perfume Boy it has always been my aim to make the art of olfaction more accessible, explaining and now presenting fragrance in an easy to understand way. This is why I’ve dived so deeply into the world of photography because it can instantly show the spirt or odour of a fragrance just in one image. Translating these scents into a photo is a really fascinating undertaking. It’s fun to be literal, creating tableau’s of a fragrance’s key materials or to put together something entirely more abstract, using art, craft materials, lighting and the natural elements to make something beautiful.
Project Renegades is definitely a brand that packs a punch. I mean, let’s talk about the avatar in the room here and just acknowledge the fact that the bottles are presented with detachable magnets fashioned into caricatures of three iconic perfumers. The visual impact is cacophonous and bold, with shiny kaleidoscope-printed boxes, bullet holes and of course, those detachable magnetic caricatures of the perfumers… All of this comes right out to say that this brand and its perfumers are gonna do whatever the heck they like. In an industry that often relies on the same old formulaic way of making and launching perfume, we can only give Project Renegades kudos for bucking the trend.
With Project Renegades, three of the industry’s most iconic cult perfumers have teamed up to create a trio of olfactory cowboys who are going to swagger into town to teach them there locals about how perfume should be done proper, you hear. They are Mark Buxton, the man behind so many of Comme des Garçons’ cult fragrances, Bertrand Duchaufour, the world’s most prolific and varied perfumer, and Geza Schoen, the nose responsible for Escentric Molecules (I like to call him ‘Molecule Man’). The idea is to do something exciting with perfume and allow the perfumers to just make whatever the heck they want to without the constraints of marketing briefs, focus groups or trends. The results are unexpected.
As far as mainstream lines go, Prada is one of the very best. Everything about the many fragrances in their collection, which stretches from the likes of Candy, Les Infusions de Prada, L’Homme Prada and La Femme Prada, and Luna Rossa, feels finely curated and created in their inimitable house-style. Where many brands would take a cynical approach to masculine perfumery, Prada seeks to incorporate quality and a distinct signature to create fragrances that stand out from the crowd, but not so much that they don’t appeal to the average consumer. The result is something like Luna Rossa, which is a minty fresh blend of lavender, musk and spices inspired by the brand’s professional sailing boat. It’s an accessible fragrance made with a high degree of excellency.
With their latest launch in the Luna Rossa franchise, Prada seem to be innovating. For Luna Rossa Carbon they are exploring the clash of natural materials and synthetics to represent the olfactory idea of carbon. They call it “a set of intriguing, engineered-contradictions” and describe it as an “iconoclastic fougère”. Well, them some pretty big words you got there, Prada – let’s hope that this fragrance lives up to the hype. What I will say, before we get to the sniff test, is that it’s always refreshing for a mainstream brand to talk about the use of synthetics so openly. In an age where ‘natural’ is valued more and more, it’s encouraging to know that the technology and innovation of the industry can be promoted in such an open manner. Anyway, let’s sniff.
Get out your foam fingers and buckets o’ popcorn because it’s time for yet another Battle of the Bottles. This time, Thomas and Nick are battling with a live audience at Perfume Lovers London. Category is ‘department store fragrances of the new millennium (but more ‘House of Fraser’ than ‘Harrods’)’. Fun, fab fragrance and sore losing ensues once this battle commences.
Perfume Lovers London is a Meet Up Group run by Callum Langston-Bolt, Laurin Taylor and Lizzie Ostrom and it holds monthly fragrance events in, you guessed it, London. At their events they offer explorations of fragrance materials, guest perfumers, art, music and whatever else they can think of. To find out more follow the group on Twitter @PerfumeLDN.