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I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

It’s impossible to deny the fact that Jo Malone London is a popular brand. They have seen massive growth in the last decade, with numerous stores and concessions across the country, nay, the whole world. They have a consistent, luxuriously-presented collection of products all of which seem to be selling a certain lifestyle: the Jo Malone London lifestyle. With their mix of British traditionalism and eccentricity the brand has always been incredibly creative with their olfactory output – commercial yes, but certainly creative. But one thing they’ve not cracked until this point is men. That’s right, gentleman, now is the time for you to get into Jo Malone London.

For their first ever masculine collection of fragrances, Jo Malone London has teamed up with Hunstman Saville Row, the famous London tailor established in 1849 and responsible for suiting thousands of gentleman since. The Jo Malone London Huntsman collection consists of four fragrances – four colognes from the Jo Malone London archive that have been reintroduced for me. In this capsule collection, the collaboration between British perfumery and tailor presents an olfactory wardrobe that offers citrus, oriental, gourmand and leather fragrances for day, for night, for casual and for smart. Versatility is the name of the game – let’s check them out.

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I’ve always been a firm believer that first and foremost, a perfume must smell good. It can come in whatever bottle it wants with any back story it fancies, but if it’s not enjoyable to wear then what’s the point? So often us consumers are courted with gimmicks – perfumes that promise us all sorts of weird and wonderful things, and whilst this allows for the art of olfaction to be pushed forward, it doesn’t necessarily result in fragrances that translate for everyday wear. It’s a balance between making artistic statements and making wearable accessories and when done right, the results are utterly magical.

One brand that perfectly fulfils the ethos of smelling good is Jo Malone London and since the brand’s inception in 1983, they have brought us a wealth of accessible colognes that above all else, smell good. Jo Malone London is a brand that celebrates the luxury of simplicity with fragrances that usually focus on the contrast and harmony of two notes but are always served with a touch of British eccentricity. The idea is that the fragrances themselves are complex enough to excite the nose when worn alone but also have enough of a paired-back simplicity to allow them to be combined with other scents in the collection (following the brand’s Fragrance Combining suggestions). With Jo Malone London one builds a wardrobe of fragrances for each occasion, layering them to unlock new and exciting facets. To put it simply: they do what they do very well.

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My Latest Candy Crush

I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

I have struggled with my mental health.

It took a lot for me to type that sentence and I think it may take more to publish it. There’s a negative stigma around mental health and it can take a lot of guts to come out and admit that one has struggled. Mental health is a topic people don’t like to talk about much, which is a massive travesty because mental health is something that’s very important to talk about it.  So talk about it we shall and if you’re wondering what on Earth this all has to do with a Jo Malone Candle of all things, then bear with, Dear Reader, bear with…

I’ve always been an anxious person and for the longest time I just thought the level of nerves I felt was normal.  I mean everybody gets nervous before speaking publically or attending interviews, right?  But it wasn’t just those situations that made me feel nervous – sometimes it would be paying for something in a shop or talking to somebody I didn’t know.  At my worst it was any interaction with another human, even with people I knew. Luckily for me I was able to seek help and remove myself from the situations that exacerbated my anxiety. I now have mechanisms in place help to deal with anxiety and for the most part, I am a happy person. Because of this I am very lucky.

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Star Magnolia by Jo Malone London

Magnolia, much like Mimosa, is a floral note not commonly used in perfumery. Sure, there are magnolia scents out there but for every one magnolia there is a thousand tuberoses, a million orange blossoms and a billion jasmines, give or take a few. The strange thing about this is the fact that magnolias smell bloody fantastic, more so than many other white flowers. They’re an easy breezy white flower with wonderful citrus accents and a whole heap of headiness. So yes, we need more magnolia please.

Always ones to answer my cries of fragrant pain, Jo Malone London have just launched a limited edition fragrance called Star Magnolia. Woohoo! Bathed in white, the bottle comes complete a soft collar of white floral petals in an unusual display of exuberance from a brand that is so normally classic and paired back. They describe Star Magnolia as being flirtatious and what could be more apt than a flirtatious floral for spring? Nothing! Let’s sniff…

New from Jo Malone London: Myrrh & Tonka Cologne Intense
New from Jo Malone London: Myrrh & Tonka Cologne Intense

Jo Malone London are the mixologists of the scent world. They piece together a perfumed pantry’s worth of ingredients to make intriguing compositions that we, the fragrance lovers, can mix-up and combine in any way we see fit. Within their main line, the scents are usually light, easy-to-wear little ditties that manage to be complex and intriguing without being particularly demanding, whilst their Cologne Intense collections offers up richer and more substantial compositions. Personally, I’m a big fan of the brand and I love many of their scents for their effortless wearability and one of their fragrances (Mimosa & Cardamom) is easily in my top ten of all time, so yes, Jo Malone London definitely grabs my attention whenever they launch something new.

The latest scent to come from Jo Malone London’s Cologne Intense collections is Myrrh & Tonka, an oriental composed by Mathilde Bijaoui (Etat Libre d’Orange Like This). The brand rather evocatively describes it as “a nomad song of sand and smoke-threaded twilight” which paints the image of a fragrance that appears within a rich tapestry of colours. Unlike the last Cologne Intense fragrance Orris & Sandalwood, which played with polar opposites (soft vs hard), Myrrh & Tonka celebrates the complimentary relationship between its top billing ingredients. Let’s take a sniff…

“There is an atmosphere of addiction and carnal richness to this fragrance which appeals to both men and women. At the top there is a hint of lavender and a floral note, creating a comforting and voluptuous opening. The big, rich heart and base note of myrrh is sensual. And the tonka brings generosity. It’s captivating and mesmerising.”

– Mathilde Bijaoui, Perfumer

Tuberose Angelica Cologne Intense
Tuberose Angelica Cologne Intense

I do love tuberose, it’s true, but it often feels that all of the great tuberoses have already been well and truly done. After all, it’s pretty difficult to best the likes of Fracas, Carnal Flower, Tubereuse Criminelle and Beyond Love now, isn’t it? But every now and then a new tuberose will come along that brings something new to the table, something that isn’t photorealistic, venomous, raucous or all of the above – something that is the antithesis of all of these truly wonderful things.

The thing is, tuberose can be rather demanding (it is reportedly known to corrupt virgins, you know) and it has a tendency to dominate every molecule of air it comes into contact with, so one can be found craving the beauty of tuberose but with a little less of the baggage. Enter Tuberose Angelica by Jo Malone London, an everyday sort of tuberose that is high on prettiness and low of drama. Created by perfumer Marie Salamagne (who also made the brand’s tremendous Mimosa & Cardamom), Tuberose Angelica is part of the Cologne Intense collection, but despite its dark, brooding packaging, it has one heck of a sunny disposition!

New from Jo Malone London: Basil & Neroli Cologne
New from Jo Malone London: Basil & Neroli Cologne

I’ve said it many times before, but I’ll say it again: I’m a big fan of Jo Malone London. To me, they do what they do very well and what they do is create easy wearing fragrances that feel comfortable both on the skin and in the home. Sure, they’re not pushing the known boundaries of olfaction, but they often add a contemporary and eccentric twist to their fragrances, taking the familiar and making it novel. Most importantly though, Jo Malone London fragrances tick the box that should be first and foremost on every perfume lover’s priority list: they smell good.

Seeing as I enjoy the brand so much, it’s understandable that it was with both excitement and trepidation that I uncorked my sample of JML’s latest scent ‘Basil & Neroli‘. Why? Well, they’ve been on a bit of winning streak lately. Last year’s Mimosa & Cardamom was a triumph – one that has crept its way into my top ten fragrances of all time (quite an accolade, if I do say so myself), not to mention the fact their recent additions to the Cologne Intense series, specifically Incense & Cedrat and Orris & Sandalwood, have also been exceptionally good, and quite unique. So yes, I wondered whether Basil & Neroli would be the one to break this streak or whether it would be yet another success. You’ll have to read on to find out the answer…

Basil & Neroli was created by perfumer Anne Flipo, the nose behind L’Artisan Parfumeur’s La Chasse Aux Papillons and Jo Malone London’s Herb Garden Collection. She describes the fragrance as “a fresh, sophisticated, sensual floral with green facets” adding that it is “stunning in its simplicity”. The brand however, calls it a “London lark”, positioning Basil & Neroli as something much more fun, playful and quintessentially British. Whether it be refined or rowdy, what’s for sure is that Basil & Neroli is a fragrance created in the Jo Malone London school of thinking, meaning that it serves up an unusual twist on two familiar ingredients, juxtaposing the savoury & the sweet, and the green & the white.