Neela Vermeire's Fourth Fragrance - Ashoka (Photo: Mike Tassy for Neroli)
Neela Vermeire’s Fourth Fragrance – Ashoka (Photo: Mike Tassy for Neroli)

It must have been a rather daunting and unenviable task for both Neela Vermeire and perfumer Bertrand Duchaufour when creating their fourth perfume together and the first to be launched since the initial trio of India-inspired fragrances in the Neela Vermeire Collection. These three perfumes – Trayee, Mohur and Bombay Bling! – were so well received and critically acclaimed that the pressure really must have been on when the time came to add a brand new fragrance to the series – a fragrance named Ashoka. Luckily for us, this pressure does not seem to have phased this dynamic duo one bit…

“Inspired by a legendary ruler, Neela Vermeire Creations’ new release Ashoka, is a tribute to an emperor who was conquered by his own compassion at the moment his victory was assured. He converted to Buddhism and devoted the rest of his life to spreading the Buddha’s teachings, to truth, to justice and to compassion for all living creatures  beneath the sun. His own evolution from ruthless conquerer to benevolent emperor is reflected in Ashoka’s journey from the fierce opening to a softly floral heart & the gentle embrace of its richly complex drydown.”

Ashoka is Neela’s fourth perfume and first to be released outside of her initial trio of perfumes inspired by different eras of Indian culture. It would make sense then, that Ashoka strikes a slightly different chord from the others in the collection whilst managing not to stick out like a sore thumb. The fragrance is a continuation of the historical Indian narrative but in an olfactory sense, Ashoka leads Neela Vermeire Creations in an entirely new and exciting direction.

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Neela Vermeire
Neela Vermeire

Following on from yesterday’s Desert Island Sniffs episode with the rather wonderful Neela Vermeire of Neela Vermeire Creations I am very pleased to be able to offer a rather spectacular giveaway in celebration of Neela’s welcome return from her desert island – you didn’t think I’d leave her there, did you?!

Marooned no more, Neela is generously offering one lucky winner a full 50ml flacon of the transcendently beautiful Mohur Eau de Parfum (Neela’s top Desert Island Sniff) with a sample of Ashoka, Neela’s brand new perfume launching later this year. Details of how to enter this incredibly generous giveaway can be found below the jump.

Desert Island Sniffs
Desert Island Sniffs

One of my favourite past times is listening to Radio 4’s longstanding series ‘Desert Island Discs’. If you’re not familiar with the concept, the premise is simple: a famous face or person of interest is shipwrecked on a desert island with eight records of their choice. The idea being that the person tells the story of their life through the songs that have made a significant impact on who they are today.

It has long been my belief that scent, much like music, allows us to travel back in time and experience moments past – moments that have influenced, changed and shaped us in to the human beings we have become. This series (nattily entitled ‘Desert Island Sniffs’) looks to explore the way perfume has influenced the lives of prominent members of the perfume industry.

For Desert Island Sniffs my castaways will be asked to present five perfumes that have had a significant impact on their life – scents that are so important they would be the ones they’d pack if they were unfortunately marooned on a remote desert island. Along with their five perfume choices my castaways are entitled to one luxury item and a ‘perfume bible’ of their choice.

Let’s meet our first castaway…