Please indulge me whilst I tell you a little tale that informs you all you need to know about Baccarat Rouge 540 by Maison Francis Kurkdjian. I was sit in the lobby of the Soho Hotel the other day, having just attended an evening with Perfumer Christine Nagel hosted by the Fragrance Foundation. It had been a long day and I desperately needed to charge my phone (for instagram purpose, obviously). As I sat there, minding by own little fragrant business, I watched industry bods trickle past me on their way out. After about ten minutes, two journalists walked past and their conversation went something along the lines of:
“You’re wearing Baccarat Rouge by Kurkdjian, aren’t you?” “No I’m not.” “Yes, you are. I can smell it.” “I’m not. I think I’d know.” “I can smell it!”
Guess who was rocking the Baccarat Rouge? Oh yeah, that’s right, this bad candy boy right here, that’s who! I fessed up, don’t you worry. But this little tale just goes to show how distinct and unique a signature the fragrance has. In fact, I don’t think I said this when I reviewed Baccarat Rouge 540 last year, but I think it is easily the cleverest perfume composition of the last five years. For a short formula it does a lot, evoking white and red hot crystal with novel accords that feel entirely new. It’s a technical marvel but it’s also a rather unrestrained essay in excess, from a perfumer who usually brings us spacious, chic beauty with a steady hand. I’ll stop beating around the bush and just come out and say that Baccarat Rouge 540 is a god damn masterpiece, and now it comes in an even more lush and luxurious Extrait de Parfum. Colour me excited!
One could argue that Francis Kurkdjian, the enfant terrible of the perfume industry, is not averse to playing with fire. He regularly crafts bold creations and dares to tread where many other perfumers do not. I truly believe that he is one of the great perfumers of modern times, up there with the likes of Dominique Ropion and Jean-Claude Ellena. The work he does for designer brands is often bold and trend-setting, resulting in many of the modern classics we revere today, fragrances such as Jean-Paul Gaultier’s Le Mâle and Narciso Rodriguez for Her. For his own brand, Kurkdjian crafts accessible designer-style fragrances with high quality materials, elevating the genre to its highest point. His latest creation, Baccarat Rouge 540, feels like a departure from his radiant MFK style and is instead, an essay in contrasts, olfactory shocks and unconventional luxury. It serves as further proof that he is at the cutting edge of the industry and the very top of his game.
Baccarat Rouge 540 came into being in 2014 when Kurkdjian was approached by the legendary crystal maker to create a limited edition fragrance housed within an exquisite Baccarat crystal flacon (you can see that here). The Baccarat Rouge 540 we see today is the much more affordable, but still rather luxurious, Eau de Parfum incarnation. For his inspiration, Kurkdjian looked to the house’s signature red crystal, a colour that features in many Baccarat designs, with one red crystal included within each and every chandelier since 1987. It is the red crystal of Baccarat that this fragrance presents in olfactory form.
The fragrance is crafted around three accords, each of which celebrates an integral facet of the manufacturing process for Baccarat crystal: mineral, fire and craftsmanship. Kurkdjian stated that he wanted to create a “graphic” fragrance that represents both the density and transparency of crystal, and also the modernity of the brand, which is moving back into the fragrance market following an extended break. This is a fragrance that Kurkdjian created to be representative of the future and that is exactly what he has done, “starting from the dry down and building up like a house of cards”, a perfume that is entirely new and positively futuristic.
Guerlain sure know how to make a pretty bottle don’t they? They are, after all the people who brought us iconic housings for fragrances such as Shalimar, Insolence and La Petite Robe Noire. This one, created to celebrate the grand re-opening of their newly renovated boutique at no. 68 on the Champs-Élysées is most certainly befitting of one of the city’s most famous and wonderfully fragrant addresses.
Housing ‘Le Parfum du 68‘, a tweaked version of the brand’s respectable Cologne du 68 from 2006, the classic Baccarat ‘turtle’ bottle is adorned with a gilded Parisian scene created by Ateliers Gohard. Unfortunately only 30 bottles will be produced and one dreads to even think how much it would cost, still it’s rather lovely to dream, isn’t it?