I’ve learned to expect nothing but boldness from Beaufort London. As perfume brands go, they’re up there with the best of them when it comes to distinctiveness. In the politest possible terms, Beaufort fragrances are stinky – they have very distinct signatures and all fit the aesthetic of the brand, which is darkly historical with a modern twist. Imagine if Guy Ritchie did perfume, then that’s Beaufort London. Where so many niche brands get the look and concept right, but fall down at the juice, Beaufort London have never failed to make intriguing perfume (just see last year’s fascinating Fathom V for proof) and they’re not scared of the less than pleasant aspects of history, and olfaction either. Beaufort London fragrances may not be for everyone, but tell me, Dear Reader, what great things in life are?
Beaufort London launched with the ‘Come Hell or High Water’ collection, which took inspiration from Britain’s nautical heritage. This year the brand is adding a brand new collection called ‘Revenants’ which remembers historical figures through the art of olfaction. The first launch within the Revenants collection is Iron Duke and it is inspired by Arthur Wellesley, Duke of Wellington (1769-1852), who is described as a “celebrated horseman, warrior politician and sartorial pioneer”. It’s a fully-worked out concept with a beautiful promo shot by Matthew Seed and a bottle inscribed with a horse motif designed by tattoo artist Robert Gisbourne-Ashby. Iron Duke the fragrance is billed as a “strikingly powerful fragrance with animalic depths”, which certainly piqued my interest. Shall we dive in and see if it really is as filthy as it sounds?
Much like fashion, the trends of perfumery are cicular and what is in favour now, is likely to be garbage tomorrow. This is the nature of trends – we overdose on the good stuff for a period of time until we get sick of it and something else comes along, and perfume is no different. Just look at the 1980s, when syrupy atom bomb florals existed to; a) be so distinct that one knew what they were smelling a mile away; and b) to terrify the masses. Of course, those scents are as on trend today as leg warmers and zoot suits are, which is to say that they’re not. Heck, one can even look at the ’90s, with its sterile repentance of calone and white musk and see how those things too, are no longer ‘in’. It all comes in to fashion, goes out and then comes back in again in a never ending cycle.
Of course, some trends stick about and the lucky ones take their place in the hall of fame as an entirely brand new genre that constantly develops without falling out of favour. Oud is one such trend – a style that has stuck around for so long now, and in so many guises, that it’s arguably the newest olfactory family. A perfumery trend that has not stood the test of time however, is green. Green was massive in the ’70s and ’80s but fell quickly out of favour. Why? Well, these perfumes have a tendency to be harsh and bossy, rubbing people up the wrong way with sharp edges. Also, as lovely as plants and grasses are, who really wants to smell like them? Exactly. But, as we’ve established, all trends make a comeback and right now we’re seeing a verdant renaissance of green scents both in mainstream and niche perfumery: the new green.
Personally, green has always been the toughest of fragrance families to get on with. There’s just something so standoffish about green scents – something so impersonal and too redolent of nature that puts me off. I admire abstraction in my scents and too often, green fragrances are either too rooted in nature or are simply too harsh. But I’m an evolved perfume sniffer, I can appreciate beauty even in those places where I feel as if I’m likely not to find it. So I’ve put together a list of six green fragrances that actually tickle my fancy. These scents also represent the modern revival of green, which all kicked off with Maison Martin Margiela’s Untitled in 2010. So, Dear Reader, you won’t find your CHANEL Nº19 here nor your Vent Vert, but you will discover six modern green fragrances that will completely destroy that old idiom that says it’s not that easy being green. In fact, for these six scents, to be such a thing is really rather marvellous.
Here we are, in the last few weeks of 2016 – I cannot believe that this year has gone so quickly! This will be my last post before I take my Christmas break (don’t worry, I’ll be back soon enough with The Candies 2016 – my best-of-the-best round-up of the year), during which I will gorge on just about anything edible I can get my hands on. But before the festivities kick off, I wanted to share my final review of 2016 with you and I’ve deliberately left this fragrance to last for the very simple reason that it’s really bloody good, which makes it the perfect perfume to end a year of fragrant discover on. So let’s do exactly that.
Fathom V is the latest scent from Beaufort London, a daring niche brand created by musician and writer Leo Crabtree who offers a collection of fragrances inspired by the sea. I’ve not written about Beaufort London yet because I’ve found their fragrances quite challenging, if I’m being entirely honest. There’s a darkness to this collection, yes, but also an incredibly unique take on familiar themes that really does push the limits as to what is acceptable and palatable in modern perfumery. But when a brand names their first collection of fragrances ‘Come Hell or High Water’ one knows that they mean business and Beaufort London certainly takes the art of perfumery seriously. These scents aren’t easy by any stretch of the imagination, in fact they can be downright difficult, but that’s exactly what makes them thoroughly intriguing sniffs.
This newest addition to Come Hell or High Water is inspired by the imagery of “violent weather, shipwrecks and magical islands” within Shakespeare’s ‘The Tempest’, taking its name from the nautical measure that represents six feet of depth, essentially referring to a body of water that is five fathoms deep. The fragrance is an olfactory clash between the green and the aquatic, creating something that is as contrasting, ever-changing and as powerful as the ocean. Fathom V is not your typical green fragrance nor is it your typical aquatic, in fact there is nothing ‘typical’ about this scent at all – it is wholly and entirely unexpected at every level, depth and fathom.