Brioni is a brand known for effortless Roman chic and elegant tailoring. It has a certain ease to it – you know, that simple, stylish quality that Italian men just have? That’s Brioni. The brand has has a number of fragrances over the years (all discontinued) and for 2021 they are launching a new signature fragrance: Brioni Eau de Parfum. To create this new signature, Brioni partnered with the Lalique group and worked with Robertet perfumer Michel Almairac (who has his own brand Parle Moi de Parfum), who pieced together a perfume with “few raw materials“. The result is a simple and elegant perfume that feels perfectly on brand.

I’m going to start this review by telling you that Brioni Eau de Parfum, had absolutely no right being this good. Yes, I know that’s a massive spoiler for how this review is going to go, but hey, I can’t always keep you hooked on suspense can I? So often, mainstream masculine fragrances are cheap, dull, derivative, or all of the above, which leads one to approach something like Brioni without much excitement, but let’s just say now that it is absolutely none of those things – in fact, I’d say it was luxurious, satisfying and stylish, and definitely a cut above its contemporaries.


I’ve always had an affection for Escentric Molecules as a brand. In particular, I appreciate how they’ve demystified perfume in ways that very few brands have. By offering up single materials alongside perfumes that explore those same materials in traditional compositions, Escentric Molecules (which is the brain child of perfumer Geza Schoen) has gone a long way to educate consumers about what they’re smelling. I like that – I get so tired of the bullshit in perfumery – of the mystery and magic marketed by brands who tell us their fragrances contain rare essences plucked from the butt cheeks of unicorns during a full moon….

Instead of cloak and dagger unicorn-related BS, Escentric Molecules presents something much more honest and authentic. It’s a straight talking brand from a perfumer who absolutely speaks his mind. So yes, it’s a brand I like and one that I find myself reaching for quite often, because not only are their fragrances intriguing (I love Escentric 04, 05 and Molecule 03 and 05, FYI) they’re also incredibly wearable.

If you don’t know the brand, you might still have heard of Molecule 01. This phenomenally successful fragrance, which outsells most fragrances in any store it is stocked, is simply one material diluted in alcohol. That material is Iso E Super, a warm, woody material that adds smoothness and depth when combined with other ingredients. The fact that Iso E Super plays so well with others is the inspiration for Molecule +, a new collection that explores how Iso E Super reacts when paired with another material, specifically a natural ingredient.


With the pandemic, testing fragrances has become much harder. Many of us cannot go to shops to test perfumes (or understandably, we do not want to) and even if we do go into a shop, getting hold of a perfume tester isn’t easy. There are a lot of barriers in the way and at Escentual, we want to make it so much easier for people to explore our range of fragrances. So, enter #EscentualScents – a monthly discovery box that you can purchase to explore the world of fragrance. We are so excited!

April’s box – Fruity – is now on sale.


In my latest IGTV video, I have a quick round-up of perfumes that are super cuddly, cozy and warming – they are my top picks as winter warmers. Featuring enveloping and glowing scents from CHANEL, By Kilian, Comme des Garçons, this edit brings you a scented selection to help fight the cold. Check it out by clicking here or via the embedded video below the jump!

With the pandemic, testing fragrances has become much harder. Many of us cannot go to shops to test perfumes (or understandably, we do not want to) and even if we do go into a shop, getting hold of a perfume tester isn’t easy. There are a lot of barriers in the way and at Escentual, we want to make it so much easier for people to explore our range of fragrances. So, enter #EscentualScents – a monthly discovery box that you can purchase to explore the world of fragrance. We are so excited!

February’s box – Chypre – is now on sale.


Let’s talk Juliette Has a Gun. This is a brand that sits at the intersection of mainstream and niche, with a novel olfactory output that is luxurious yet accessible, presented at a relatively reasonable price point (in niche terms, let’s be real). The brand, which was started by Romano Ricci, Nina Ricci’s great-grandson, launched in 2006 and has since unleashed a number of rebellious perfume characters that don’t take themselves too seriously. Scents like Miss Charming, with her innocent smile of strawberries and rose, and Lady Vengeance with her velvet claws painted in a deep shade of red, each showcased Juliette as a brand with a punky attitude and a unique approach to perfume. Juliette Has a Gun is an irreverent brand that may not take itself too seriously, but certainly is serious when it comes to perfumery.

I’ll admit that some of the more recent launches from Juliette Has a Gun have been a bit lacklustre. They’re always pleasant and wearable, but scents like Vanilla Vibes, Lipstick Fever (all lippie, no ‘fever’, that one) and Not a Perfume Superdose haven’t, in my opinion, lived up to the excitement of the brand’s earlier scents. It seems like they’ve moved away from creating distinct olfactory characters to something more straightforward – the quality is still there, but the playfulness isn’t as vivid. Anyway, that said, I am always keen to see what Juliette is up to and always happy to get involved with whatever mischief she may have got herself into.

With that in mind, Juliette’s latest, the intriguingly named ‘Musc Invisible‘, caught my eye. Described as “a soft, warm and cosy composition, as comfortable and unfussy as your favourite pair of jeans”, Musc Invisible showcases Juliette at her most casual. She’s taken off her heels and replaced that killer red lip with a ballerina pink gloss, thrown on a super fashionable street look and is off to take a number of posed pictures for the gram, boyfriend in tow (someone’s gotta take the shot, right?) This is Juliette dressed down but is it interesting? You’ll have to read on to find out!


We’re just over a week into 2021 and we already have the first big perfume launch of the year, which means this is my first perfume review of the year (exciting!) and it’s for a brand new CHANEL fragrance (very exciting!!) – a CHANEL Exclusif, no less (ARGH SO EXCITING!!!). This CHANEL fanboy is very please to be kicking off the year with something so wonderful – so, let’s take a few moments away from the world and enjoy a spot of scented beauty.

The latest addition to Les Exclusifs is Le Lion and it’s a long-awaited one, having launched in some territories almost one year ago! But now it’s here! As with all of the Exclusifs, Le Lion takes inspiration from the house itself, and this time the lion, the fifth sign of the zodiac and Gabrielle ‘Coco’ Chanel’s astrological sign, is the theme. In the 1920s, Coco fell in love with the city of Venice, being inspired by its art and culture, and like Chanel herself, the city existed under the guardian sign of the lion. The lion became an emblem for Chanel, both in her personal spaces (her apartment at 31 Rue Cambon was filled with lions crafted from marble, bronze and wood), but also in her clothing, with the symbol engraved on the buttons of tweed suits or the clasps of bags. The lion is a symbol of Chanel’s tenacity and endurance and this is the theme that the fragrance explores.

Le Lion the perfume, seeks to capture this tenacious personality but also the rich and exotic spirit of Venice, the city of the lion that Coco loved. CHANEL perfumer Olivier Polge was intrigued by the emblem of the lion rather than the animal itself, crafting a warm amber fragrance (I’m not using the “O” word, this is my replacement) with a “solar aura” and a “gentle strength”. Le Lion stands out as a uniquely intense and warm fragrance within Les Exclusifs, which tend to lean light, ethereal, abstract, and it is quite surprising in its richness. The big question though, is whether it was worth the wait? Well, read on and you shall see!

This is a super exciting project that I am thrilled to be a part of. As you may know, I write for Escentual as their Fragrance Expert and also advise them on all things fragrance. Over the last two years, we at Escentual have run two blind fragrance trials with journalists, influencers and bloggers, all with the aim to promote discussion about new fragrance launches – it’s been really successful and immense fun. Well, now, #EscentualScents comes to you and this time, you can get in on all of the action and fun!


Comme des Garçons is a brand that gets a pretty regular rotation in my wardrobe. In fact, I’d go as far saying that it would would quite be odd for a week to go by without me picking out one of their scents to wear. For me, they strike that perfect balance between novel and innovative, and pleasant and wearable, which means that I reach for them quite a lot, mostly for those in the regular lineup such as the original Parfum, 2, 2 Man (I just topped up on my bottles of both the 2s, in fact), Amazingreen and Blackpepper. Long story short, I enjoy the brand and the scents are staples for me.

With that in mind, a new Comme des Garçons fragrance is somewhat of an event for me – I’m always intrigued to see what they do and whilst not all are ones I adore (see Floriental, Copper and Concrete), I do always enjoy how they subvert expectations. A Comme des Garçons fragrance always has something to say and their latest launch, Rouge (currently exclusive to Dover Street Market and launching nationwide next year), is no exception. Described, in typical CdG style as an “encounter between religious fervour and earthen reality” Rouge attacks the the colour red from surprising angles, using a central note of beetroot to present something so familiar in an entirely unfamiliar way. To say it’s interesting and unique is somewhat of an understatement…

Through deliberate overdose and rapturous expression, Rouge presents an unexpected unison. an olfactive congregation of desire archetypal associations of the colour Rouge seen and subverted through the distinctly disruptive gaze of Comme des Garçons.

Comme des Garçons