When Versace launched their most recent masculine fragrance, Eros, in 2013 I really wanted to like it. Every fibre of my fragrant being hoped for it to be good and before casting my inquisitive nose over the scent, I was encouraged by the terrifically gaudy bottle and over the top, muscle-filled advert, both of which were done in that ridiculous way that only Versace knows how to do. Alas, it was not meant to be and Eros turned out to be a synthetic clash of chemically grown lemon and day old vanilla pudding. It’s pretty terrible to be honest with you and feels genetically modified in a way that is more evocative of Godzilla’s ball sack than the glistening pectorals of an Ancient God. To cut a long story short, I wasn’t a fan.
So when Versace announced the launch of Eros Pour Femme, one would have thought that I’d have learned my lesson and steered well clear. `One would think that I wouldn’t be enticed by the simply fabulous bottle with its gold medusa head, and one would hope that I wasn’t silly enough to think that perhaps, it could be a big old stinky white floral in the manner of Versace’s incredible Blonde. You can see where I’m going with this, can’t you? That’s right, I fell hook, line and sinker for the aesthetics of Eros Pour Femme and raised my hopes to an incredibly high level, only rivalled by the time that the time that Madonna performed her new single at the Brits, and we all know how that turned out (disclaimer: I love you, Madonna and bravo for carrying on). I had high hopes for Eros Pour Femme, people, apple pie in the sky hopes and as you’ve probably guessed by now, I was sorely disappointed.
Eros Pour Femme was created by perfumers Alberto Morillas (CK One, Dalí, Iris PrimaMugler Cologne & Opus VII), Olivier Cresp (D&G Light Blue, Juniper Sling and Angel) and Nathalie Lorson (Dita Von Teese & Black Opium) – three incredible perfumers, no less. The striking ad campaign (which does have a degree of the glistening pecs of the original in it, I checked) was shot by fashion photographers Mert & Marcus. Donatalla Versace helmed the project. It would be fair to say that there are some talented people on board the Eros Pour Femme ship, but there’s also a striking lack of ingenuity or anything that remotely resembles innovation, in fact. Eros Pour Femme turns out to be nothing more than an allegory for what the brand now is – not as good as it used to be.
Four years ago today, my good friend, Nick Gilbert and I embarked on an exciting perfume project with a view of turning the world of fragrance reviewing on its head. We set out to use the medium of Twitter to create entertaining and bitesize reviews in 140 characters or less – the result was @FragrantReviews – our smelly baby that launched both of our writing careers.
Writing these reviews is surprisingly challenging. It’s tough to dissect and truly represent a fragrance in such a small medium, but it’s also immense fun and I think I wouldn’t be speaking out of turn if I said that both Nick and I really enjoy putting these fragrant tweets together. They can be funny, they can be poetic and they can occasionally be mean, but one thing they never are is boring.
We’re now at over 3,000 followers, and to celebrate our fourth birthday, I’d like to share with you ten of my favourite Fragrant Reviews – five from Nick and five from me. They range from the olfactory time capsule of Eau de Toast to the utter hideousness of Viktor & Rolf’s BonBon and capture some of our big loves and a number of our, well, not-so-big loves. I hope you enjoy this brief retrospective and will have a go at chiming in with your own 140 character reviews in the comments box.
Can you believe that 2013 is coming to a close already? I certainly can’t! It only feels like yesterday that I was sat at my laptop, tapping away at the first reviews of the year and looking forward to the exciting new smells that next 365 days would bring. It has, all-in-all, been a very good year, with lots of interesting new perfumes launched, and on a more personal note too, as this year I took on the exciting role of Fragrance Expert for Escentual.com.
The perfumes have come thick and fast over the year, and once again the industry has seen an increase in the overall number of perfumes launched. Over the year we’ve seen our fair share of masterpieces, duds, flankers and celebrity money makers in, and as with any other year it has been a roller coaster ride of an experience sifting through just a tiny portion of what has been released.
In this post – my annual perfume awards (‘The Candies’) – I’m taking a look at my fragrant highlights of the year and those perfumes that have impressed, moved and surprised me. I’m also highlighting the specific scents that have failed to meet the mark this year and are disappointing enough to warrant naming and shaming. So sit back, don your red carpet gown (or suit), pop the champagne and enjoy The Candies 2013.
As a fashion brand I have the greatest respect for Versace (admittedly less-so with Donatella at the helm) – they know how to make gaudy look glamorous and are at their very best when they are being as showy as possible. As a perfume brand Versace is less attractive, again their older stuff is good (I’ll always have a soft spot for Blue Jeans and Versace Woman, and Blonde is pretty awesome) but their newer stuff is very much lacklustre at best.
So it was with mixed expectations that I approached the brand’s latest masculine offering ‘Eros’. On the surface Eros appears to have everything you would want in a Versace fragrance – tacky bottle (it’s positively wonderful in its tackiness), ridiculous, over-the-top advertising (see here) and a Tanorexic muscly adonis fronting the whole thing – but as we all know in the world of fragrance, appearances can be deceiving.
Eros takes its name from Greek mythology, specifically the Greek God of Love. Created by perfumer Aurélien Guichard (Bond No 9 Chinatown and all of the new Robert Piguet fragrances and re-issues) Eros is described by Donatella Versace as being for “a man who is own master and who defends his own ideas and goals. He is a hero.” We know exactly what Donatella’s idea of a hero looks like but what does he smell like?