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More! More! More! That’s what we want! Give us more!

Us greedy perfume lovers are very lucky because the perfume industry serves us up an all you can smell buffet with every kind of fragrance imaginable. There are fresh aperitifs, rich main courses evocative of exotic cuisines, and not to mention the desserts – oh the deserts! The perfumery dessert cart is filled with chocolate parfaits, rose macrons and candy floss knickerbockerglory sundaes. What’s more, this entire buffet is endless and brands are constantly us up more – more in the form of new treats, all for our insatiable appetite for scent.

This need for more doesn’t just apply to the volume of scent though, no, it also extends to the intensity of the fragrances we wear and one can guarantee that, when a brand launches a popular scent there will be an ‘intense’ or ‘extreme’ version that follows. Often, these flankers can be a little bit superfluous but sometimes they can do something really wonderful by giving more of the scented goodness that made the original so good. A perfect example of an ‘extreme’ done well is the new Straight to Heaven Extreme from By Kilian, which takes the booze and woods of the original, and intensifies them, resulting in something utterly excessive.