Brioni is a brand known for effortless Roman chic and elegant tailoring. It has a certain ease to it – you know, that simple, stylish quality that Italian men just have? That’s Brioni. The brand has has a number of fragrances over the years (all discontinued) and for 2021 they are launching a new signature fragrance: Brioni Eau de Parfum. To create this new signature, Brioni partnered with the Lalique group and worked with Robertet perfumer Michel Almairac (who has his own brand Parle Moi de Parfum), who pieced together a perfume with “few raw materials“. The result is a simple and elegant perfume that feels perfectly on brand.
I’m going to start this review by telling you that Brioni Eau de Parfum, had absolutely no right being this good. Yes, I know that’s a massive spoiler for how this review is going to go, but hey, I can’t always keep you hooked on suspense can I? So often, mainstream masculine fragrances are cheap, dull, derivative, or all of the above, which leads one to approach something like Brioni without much excitement, but let’s just say now that it is absolutely none of those things – in fact, I’d say it was luxurious, satisfying and stylish, and definitely a cut above its contemporaries.
H24 is the first masculine pillar fragrance to be launched by Hermès since Terre d’Hermès in 2006. I think we can all agree that those are some pretty big shoes to fill and I’m sure Christine Nagel, Hermès’ in-house perfumer, did not approach the task lightly – standing in the shadow of Jean-Claude Ellena’s modern classic must be somewhat daunting! But, Nagel seems unphased by such things and much like Ellena before her, she seems determined to put her own stamp on the olfactory style of Hermès. What was once cerebral, water colour and delicate, is now full-bodied (Myrrh Eglantine), whimsical (Twilly) and modern (L’Ombre des Merveilles). It’s a big shift and H24 is a great example of how Hermès as a perfume brand has changed since its perfumer evolution.
H24 is described by Hermès as the “olfactory expression of the contemporary man, in motion, agile, vibrant, and in perfect symbiosis with his environment.” Nagel has talked about how she was inspired by Hermès’ artistic director of menswear, Véronique Nichanian, and the creative overlaps in their work, especially their individual relationship with materials. H24 intends to reflect the innovation and technical expertise found within Hermès’ modern menswear collections, using classic materials, both natural and synthetic, to create a signature for the man that wears Hermès today. Terre d’Hermès is Jean-Claude Ellena’s vision of the Hermès man in 2006 and H24 is Nagel’s in 2021. As one would expect, they are two entirely different visions.
Trend alert: the note du jour for perfume brands at the moment is osmanthus. This humble little flower, which possesses a very complex and unique odour profile, whilst also appearing sunny and pretty to look at, is working its way into many fragrances, both mainstream and niche. But what is it? What does it smell like? Why is it having a moment? And where can you smell it? Well, read on to find out…
Here’s something fun! I’ll be joining super beauty journalist, Alice du Parcq as the first guest on her new instagram live series ‘Desert Island Spritz’. In the series, Alice chats with perfume lovers from all worlds about the six fragrances they would take with them if they were stranded on a desert island. We’ll be live on Alice’s instagram and mine at 18:00 GMT on Friday 19 March 2021. Join us there!
Now I just have to narrow my favourite fragrances down to six….
With the pandemic, testing fragrances has become much harder. Many of us cannot go to shops to test perfumes (or understandably, we do not want to) and even if we do go into a shop, getting hold of a perfume tester isn’t easy. There are a lot of barriers in the way and at Escentual, we want to make it so much easier for people to explore our range of fragrances. So, enter #EscentualScents – a monthly discovery box that you can purchase to explore the world of fragrance. We are so excited!
In my Escentual column this week I take a look at some fragrances for men in Parfum concentration. What is a parfum? Why is it different? Is it a big trend for men? And which ones smell fantastic? All questions answered in the piece. Click here to head on over to Escentual to give it a read.
In my latest IGTV video, I have a quick round-up of perfumes that are super cuddly, cozy and warming – they are my top picks as winter warmers. Featuring enveloping and glowing scents from CHANEL, By Kilian, Comme des Garçons, this edit brings you a scented selection to help fight the cold. Check it out by clicking here or via the embedded video below the jump!
At the beginning of each year, Escentual task me with predicting what the big perfume trends will be. This year is no different, so I’ve dusted off my crystal ball, put on my best Mystic Meg costume (of which I own several) and gazed into the future. What did I see? Well, you’ll have to click here to head over to Escentual to find out!