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I feel as if Les Infusions de Prada best showcases the DNA of the Prada brand. It was Infusion d’Iris, the genesis of the collection, that really birthed that inimitable Prada signature that is now so familiar. This Prada trademark is the result of the fusion of two materials; iris and benzoin, both of which come together to create a fizzy, powdery, grey and sweet, gauzy aroma that is so luxurious and so ‘Prada’. It’s glorious and to be found front and centre in the brand’s many infusions.

Speaking of infusions, the latest to join the collection is Infusion de Mandarine, a fragrance that seeks to distil the essence of mandarin and merge it with that Prada signature. Created by perfumer Daniela Andrier, who is responsible for most (if not all) of the Prada fragrances, Infusion de Mandarine presents a cacophony of orange notes wrapped together in a little juicy package. This may look like an unassuming citrus on the surface but boy, it is anything but!

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“It’s the scent of your lover on your skin after sex.”

That’s how Roland Mouret described his debut fragrance to me at the launch this week, and when that is the first thing one hears about a perfume, there is absolutely no doubt whatsoever that the scent is going to be good. Roland Mouret is known for his use of draping and asymmetrical folds in his designs, but he’s also known for form-fitting sensuality. So with sensuality and sexuality in mind, it’s no surprise that he turned to Etat Libre d’Orange, the most x-rated (and cheeky) of perfume houses, to create his debut fragrance.

That fragrance is the unisex ‘Une Amourette‘ (‘A Fling’) and it is created by Perfumer Daniela Andrier, who has been responsible for all of the mostly iris-centric Prada perfumes. I’ll say now that Une Amourette smells nothing like any other Andrier perfume – so much so, in fact, that if you’re familiar with her style, you will second guess whether this is one of hers. A bubbling, suede-like iris this is not, no. Une Amourette is described as “seductive” and “powerful”. It’s a scent that “leaves it mark as you move” – a statement piece carefully crafted to accentuate your body and draw attention to it as you strut through your everyday life. Everywhere is a catwalk, never forget that, Dear Reader.

FREDERIC MALLE COLOGNE BIGARADE

If you’ve been following the blog over the last year or so you will know that I’ve wholly and truly been bitten by the photography bug. All of the photographs on this blog for the last year or so have been my own and I’ve made a conscious effort to use my own photos over press shots because I want to visually interpret the fragrances I write about. But I’m breaking from tradition today, because in this post I’m showcasing the amazing work of a professional photographer working in the perfume industry: Mr David Newton.

David Newton is an illustrator turned photographer who has worked with some seriously big names in the industry – Harrods, Vogue, Dior, YSL – you name them, he’s worked with them. David photographs cosmetics and accessories as well as perfume, and his style is idiosyncratic as well as visually stunning. I first became aware of his work at the Jasmine Awards this year where he won an award for his jellylicious work with Harrods magazine. I have since dived into his portfolio and become increasingly more obsessed by his unique visual style. David is an amazing photographer and he provides a fascinating insight into his process in this interview. He also has really good taste in perfume, which you’ll find out as you read on.

Twilly

When it was announced that Christine Nagel would replace Jean-Claude Ellena as the in-house perfumer at Hermès I remember wondering whether the house-style that Ellena had crafted to be so distinct would change. Both are idiosyncratic perfumers with a bold style and Ellena’s mineral watercolours are as far removed from Nagel’s voluptous compositions as they can be. So we’re now four launches into Christine Nagel’s tenure at Hermès and it is safe to say that yes, the house style has changed from minimalism to a subtle maxamilism (i’m making that a thing, by the way), but it still remains completely faithful to the one thing that Hermès always delivers: luxury.

Hermès latest launch is Twilly d’Hermès – a fragrance named for the brand’s Twilly scarves, which are colourful, think silk scarfs that can be worn in a multitude of ways, and the scent really cements the brand’s new style, which feels a little bit more accessible. Twilly the perfume is just as vibrant as the scarves and Hermès use words such as “joyous”, “impish” and “playful” to describe it. The presentation, which sees the fragrance housed within a carriage lantern-style bottle topped by a bowler hat and finished with a Twilly tie, says that this fragrance is young, fun and full of surprises. So let’s not wait any longer and give Twilly d’Hermès a sniff.

Noir Anthracite by TOM FORD
Noir Anthracite by TOM FORD

The TOM FORD fragrance collection is massive and it touches every aspect of olfaction, boasting colognes-a-plenty, a feast of florals and more ouds than one can shake a stick at. Not to mention many other styles of fragrance! What makes the brand so good, and ultimately so successful, is the fact that the fragrances aren’t afraid to be bold. In the mainstream, fragrances are made to appeal to everyone and their cat, but at TOM FORD fragrances are created to appeal and to resonate with only some, meaning that the scents themselves are often very interesting, and with so many TOM FORD scents to chose from, one is bound to find something they like.

Speaking of TOM FORD fragrances that aren’t afraid to be bold, let’s take a look at Noir Anthracite, the latest addition to the brand’s Signature Collection. Now, if you’ve tried the original Noir, you will remember it as a plush and powdery scent that felt very much like a modern, masculine interpretation of Shalimar. Well scrap whatever thoughts you had about Noir because Noir Anthracite could not be further from the original if it tried. What Noir Anthracite does share with its namesake however, is a sense of shadow and rather than possessing a blissful purr like Noir, Noir Anthracite is a fragrance that will blow your socks clean off with its mighty roar.

Speed Sniff
Speed Sniff

There are so many fragrance launches each year it’s difficult to write about them all. Speed Sniffs is a way to bring you to the point reviews fragrances that are quick and easy to digest. After all, sometimes all one needs is a few lines to capture the essence of a scent. Speed Sniffs are perfume reviews without all of the faff and tell you whether the subject is something you want to sniff or not. So hurry up and read, because we don’t have much time…

Luxury goods brand Coach have overhauled their fragrance collection and it now consists of two pillars: Coach for Her and Coach for Him. There’s something rather clean and tidy about offering two fragrances and it seems like Coach have worked hard to ensure that their feminine and masculine pillar fragrances represent the spirit of the brand. They’ve worked with top notch perfumers and have even incorporated suede, a material so vital to the brand, in each of their fragrances. So the two scents from Coach are perfectly on brand.

Coach for Men, the masculine of the pair launched this summer and was created by perfumers Anne Flipo (MyQueen by Alexander McQueen and Basil & Neroli by Jo Malone London) and Bruno Jovanovic (Dries van Noten and Monsieur. by Editions de Parfums Frederic Malle). It’s a fragrance “inspired by mavericks, rebels and all-American dreamers” and fronted by Actor/Director/Artist James Franco, which all sounds very interesting so let’s put it to the speed sniff test!