I do a lot of walking throughout the year. There’s something restorative about simply putting one foot in front of the other in the great outdoors that just helps keep the mind healthy. My favourite time of year to walk is autumn, especially in the woods. I love the way the leaves carpet the ground in their patchwork colours – the way they rustle mischeviously underfoot, moving in a tide of oranges, reds and browns. I love the way the air smells cold, and of smoke. I love the trees and their peeling barks, and the way they stand so silently like stoic totems. A walk in the woods during autumn is a really evocative adventure and it seems as if Jo Malone London think so too!
Jo Malone London is spoiling us this year. Instead of just one new addition to their collection, they’re giving us two! This little capsule collection is called The English Oak and includes two fragrances (English Oak & Hazelnut and English Oak & Redcurrant) that showcase a unique and exclusive roasted oak absolute that is sourced from “washed wood chips [which] are roasted at high temperatures, yielding up a rich, deep and smoky-sweet absolute”. Both scents were created by perfumer Yann Vasnier, who previously created the brand’s Bloomsbury Set collection. The idea is to present a different kind of wood in fragrance – forget your sandalwoods and your cedar woods, this is the noble and wise old oak, and it lends itself to perfumery in two very intriguing ways.
Criticise Paco Rabanne all you want, but you can never say that they don’t have a knack for tapping into the zeitgeist. Their fragrance launches are a perfect example of how marketing drives the success of a modern perfume, with irresistible packaging and expensive advertising campaigns drawing the consumer in. Take 1 Million for instance – a perfectly decent woody amber fragrance that most likely wouldn’t have had the phenomenal success it has if it weren’t packaged inside a faux piece of gold bullion and marketed with a club-culture inspired ad that tapped into the image and money-obsessed nature of modern youth. They are anything, if not clever.
Their latest launch for women, ‘Olympēa‘, which arrives as the feminine counterpart to 2013’s Invictus, comes with all of the trappings of a typical Paco Rabanne launch right from the show-stopping bottle shaped like a laurel crown to the high-budget visuals, but the scent itself appears to have a bit more depth than one would usually expect. Created by perfumers Anne Flipo, Dominique Ropion and Loc Dong, Olympēa is described as the “fragrance of a modern day goddess” and a “statuesque idol of conquest and victory”. That is quite the description, I must say, and in truth, the fragrance is more intimate and cuddly than the concept would lead one to expect, but that’s not to say that Olympēa is without interest, in fact, it’s really quite intriguing.
“The fragrance of a modern day goddess, Paco Rabanne Olympea Eau de Parfum makes a statement of strength, power and seduction. Between myth and reality is where you’ll find Olympēa, a statuesque idol of conquest and victory. Her fragrance is just as commanding as she is, featuring a legend-inspiring salted vanilla accord that elevates her above the clouds.”