Hermès must win the award for the most consistent style of perfumes within one line. Ever since installing the incomparable Jean-Claude Ellena as their in-house schnoz, each perfume launch has been a variation on the theme of Ellena’s pastel shades and watercolours, evoking both clarity and luxury.

It is for this reason that their latest offering, Jour d’Hermès is so interesting, it manages to perfectly replicate Ellena’s signature style of spacious scent, but it does so bigger, brighter and bolder, almost as if he’s thrown down the watercolours in a moment of madness (read: genius) and opted for full technicolor. Jour d’Hermés is Jean-Claude Ellena writ large.

“From dawn until dusk, a luminous and sensual floral that flourishes.”

Jour, meaning dawn, is a perfume that captures the myrhiad of colours and emotions promised by the prospect of a new day. It is a perfume that seems to have arrived with little fan fair yet the odours that are contained within its rather simple and unpretentious bottle are most definitely worthy of attention.