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It’s National Fragrance Day and for the fifth year running, The Perfume Society are challenging us fragrance lovers to show them a #Smellfie!

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Show us your #Smellfie!

To celebrate National Fragrance Day today, The Perfume Society is encouraging perfume lovers across the land to share a selfie with a fragrance – something that they call a ‘smellfie’. Now in its fourth year, the idea of the smellfie is simple: one takes a snap of themselves with a fragrance, whether that be a favourite or simply the scent one happens to be wearing, and share it on social media. Easy, right? Other than the fact that we all adore a selfie, there’s also further incentive to share your smellfie in the form of a competition. To enter, you just need to do the following:

Five Fragrance Articles for #NationalFragranceDay
Five Fragrance Articles for #NationalFragranceDay

As you may have noticed, National Fragrance Day is everywhere today! It’s a day dedicated to the importance of smell and fragrance. To celebrate, I’ve put together a list of my five favourite fragrance articles from the web over the least year. They’ve all been neatly put together for this week’s Escentual column. Click here to head to Escentual to give them a read. Also, don’t forget to share your scent memories with the hashtag #ScentMemories AND you must take a Smellfie with a favourite scent, tagging it with the hashtag #Smellfie and tagging @theperfumesociety and @fragrancefoundation!

#ScentMemories
#ScentMemories

Today is National Fragrance Day and to promote the importance of our sense of smell, The Fragrance Foundation are encouraging everyone to share their most poignant scent memories. Whether there is a particular scent that transports you to a time, place or person, or perhaps an odour that reminds you of something or someone important to you, we want you to share your scent memories. So, in honour of National Fragrance Day I have badgered a few of my family and friends into sharing some of their favourite scent memories. They really are beautiful and I encourage you to share yours too.

#Smellfie
#Smellfie

This coming Monday (21 March 2016) is National Fragrance Day – a day set aside for us to observe and appreciate the worlds of fragrance and smell. So how can you celebrate this smelly day? Well, one way is to join The Perfume Society in sharing a ‘Smellfie’ on Twitter, Instagram or Facebook.

Second question, what’s a ‘Smellfie’? Well, I’m glad you asked! A ‘Smellfie’ is a selfie with a bottle of perfume thrown in for good measure. The scent you choose to take a selfie with can be your favourite or simply the fragrance you have chosen to wear on the day – the choice is yours.