"Joint Perception" - Byredo and Oliver Peoples
“Joint Perception” – Byredo and Oliver Peoples

Stockholm based niche fragrance house Byredo have teamed up with Californian sunglasses brand Oliver Peoples for a scented collaboration that pairs stylish eyewear with an equally fashionable fragrance. Inspired by the idea of synesthesia, the “joint perception of the senses”, where one can see colours or shapes when experiencing certain smells, a California-inspired fragrance was created to evoke the idea of a land seen through the varying shades of different coloured lenses. The result is a fragrance that is spicy, marine-like and warm, and in a link to the lense colours, is available in Byredo’s signature bottle shaded in either indigo, champagne or green to match the limited edition sunglasses.

“The conception of the collaboration was achieved through Byredo’s master perfume perceiving the sights of Los Angeles through different coloured lenses, and translating them into various smells, therefore producing a multi-faceted fragrance. This unique effort has resulted in an original frame designed by Oliver Peoples, through which the color of the lenses will correlate with the aroma of the custom blended fragrance by Byredo”

– Byredo/Oliver Peoples

"Joint Perception" Byredo
“Joint Perception” Byredo
"Joint Perception" Oliver Peoples
“Joint Perception” Oliver Peoples

Byredo and Oliver Peoples have created a space in the London department store Selfridges where customers can experience the fragrance, frames and lenses together. This retail space allows one to pick out the eyewear and fragrance bottle that speak to them, and is an interesting exercise in understanding what the individual eye is drawn to. Also, as we are so led by the marketing and packaging of our fragrances, it’s quite fascinating to see whether the fragrance itself is perceived differently when smelled in each of the three bottle shades. Does the indigo highlight the marine notes or does the champagne accentuate the warm sand? Intrigued by this, and the scent? Swing by on Monday for a full review.

A New Bohemia: Mimosa & Cardamom by Jo Malone London
A New Bohemia: Mimosa & Cardamom by Jo Malone London

This September, British fragrance brand, Jo Malone London are set to expand their cologne collection with the addition of ‘Mimosa & Cardamom‘.  Described as evoking a “new bohemia”, the fragrance was created by perfumer Marie Salamagne (Incense & Cedrat and Silk Blossom) pairs the spicy and exotic tones of cardamom with the plush, hazy tones of mimosa and tonka bean. The result is a well-travelled fragrance that displays a variety of textures and colours.

“A new bohemia awaits. Mists of honeyed, golden mimosa float above the spiciness of freshly crushed cardamom. Creamy tonka and sandalwood woven under powdery heliotrope and Damask rose picked at dawn. Warm, ethereal, mesmerising.”

– Jo Malone London

New from Neela Vermeire Creations: 'Pichola'
New from Neela Vermeire Créations: ‘Pichola’

French/Indian niche brand, Neela Vermeire Créations, is set to launch their sixth fragrance  in the coming months. Entitled ‘Pichola’ (pronounced Pitchola), this fragrance continues the house’s exploration of India in a perfume that takes its name, and inspiration from one of India’s most famous lakes within Rajasthan. Pichola, subtitled ‘Majestic Reflections’, has been described as adding a “new twist” to the range.

“A myriad of colourful historic, architectural and spiritual reflections fall on this splendid body of water – the sunlight and moonlight of each season bringing out the eternal and timeless beauty of Lake Pichola. Our latest fragrance captures such countless reflections on the lake from the past to the present – showcasing the splendour of opulent and vibrant flowers, princely spices and precious woods taking us on an unforgettable and hypnotic fragrant journey. Once you have experienced the diverse and stunning beauty of these indescribable reflections you will understand the true meaning of timeless luxury and effortless beauty….”

– Neela Vermeire

New from Les Exclusifs de Chanel: Misia
New from Les Exclusifs de Chanel: Misia

Well here’s some news for you! Chanel is adding a new fragrance to its exclusive collection ‘Les Exclusifs de Chanel’. The fragrance is called ‘Misia’ and is the latest addition to the Chanel Exclusives since 2013’s 1932. The name pays homage to Misia Sert, piano player, artistic saloon owner and best buddy (well, friend) of none other than Coco Chanel, the founder of the Chanel brand.

Misia is the first fragrance created for Chanel by Oliver Polge (Dior Homme), the son of famous Chanel perfumer, Jacques Polge (Coco, Coco Mademoiselle, Antaeus and Egoiste etc.). The fragrance has been designed to be evocative of the 1920s, with prominent notes of Turkish rose and rose from Grasse. Misia is a fragrance “for the free and confident woman.”

"The Reality of Love" - A Blend of Putain des Palaces and Dangerous Complicity
“The Reality of Love” – A Blend of Putain des Palaces and Dangerous Complicity

Serendipitously following my review of Putain des Palaces today, rebellious perfume punks Etat Libre d’Orange have announced the launch of their latest fragrance entitled, ‘True Lust Rayon Violet de ses Yeux‘. Launching 01 February online at Etat Libre d’Orange, True Lust is a blend of two popular fragrances within the brand’s collection, namely Dangerous Complicity, and the aforementioned Putain des Palaces. Bearing the tagline “the reality of love”, the fragrance is described as a “sweet and shocking folly”.

“When the Putain des Palaces enters into a Dangerous Complicity, a relationship is born. It is a marriage of mystery, an uneasy merger of hearts and minds and flesh. A blend of Putain des Palaces and Dangerous Complicity, a union of temptation and peril.”

– Etat Libre d’Orange

This launch comes hot on the heels of Etat Libre d’Orange’s big shift in direction, which saw them launch their first Cologne (and it really was a cologne) as well as their first flanker (Rien Intense Incense). All of which came after the brand launched a fragrance called La Fin du Monde (The End of the World) and stated that they may start doing things a little bit differently. Who knows what will be next? But for now, further details on True Lust are below the jump.

New from Penhaligon's: Ostara Eau de Toilette
New from Penhaligon’s: Ostara Eau de Toilette (Illustration: Melissa Bailey)

This spring, quintessentially British perfume house, Penhaligon’s will launch ‘Ostara’, the brand’s latest collaboration with venerable perfumer, Bertrand Duchaufour. Charting a fragrant journey of daffodil from “bulb to bud to bloom”, Ostara is described by the brand as a “modern interpretation” of an “incandescent flower”.

“An iconic feature of the British countryside, the daffodil symbolises the optimism and revival of spring. In 1802, the distinguished poet William Wordsworth wrote about a sea of daffodils in his poem, ‘I Wandered Lonely as a Cloud’. Excerpts have been included on the outer packaging of the fragrance to reflect the radiance of the flower.”

Black Opium - Even the Model Looks Bored
Black Opium – Even the Model Looks Bored

Smelling Black Opium, the latest from YSL, one finds it hard to believe that this fragrance comes from one of the most iconic and innovative designer fragrance brands of all time. Just think about it for a second, Yves Saint Laurent brought the world Opium, Paris and Rive Gauche, arguably three of the most important feminines released in the modern age. Not to forget the fact that they have also created cult classics such as Nu, M7 and Rive Gauche Pour Homme – perfumes that paint YSL as a brand with no fear, and a thirst to be different and divisive.

Black Opium is not an important fragrance, nor is it a particularly good one, and it seems that I’m not the only one to think so. Yesterday, Saint Laurent Paris (the fashion arm of YSL) distributed a press release on behalf of Creative Director, Hedi Slimane that distanced him from any involvement with the fragrance, stating that “no creative direction has been given by Hedi Slimane on the market launches and on the choices of artistic elements, or the definition of image, related to the product lines or the advertising campaigns of Yves Saint Laurent Beauté, including the ones of Black Opium”.  All I can say is ‘ouch’, that’s not a good sign.

With each release, YSL seems to be creating more and more duds (does anyone even remember 2012’s Manifesto? Exactly) whilst simultaneously unleashing a regular wave of flankers of their flagship fragrances. Black Opium is the third permanent flanker to the Opium name since 2010 (the others being Belle d’Opium and Opium Vapeurs de Parfum) and was created by perfumers Honorine Blanc, Olivier Cresp, Nathalie Lorson and Marie Salamagne – a waste of talent, if there ever was one. YSL describe Black Opium as follows:

“2014’s Most Anticipated New Fragrance [..] Black Opium, the new feminine fragrance by Yves Saint Laurent – new glam rock fragrance full of mystery and energy. An addictive gourmand floral.”

Bayolea
Bayolea – New from Penhaligon’s

Eccentric British fragrance brand, Penhaligon’s, have launched ‘Bayolea’, their new fragrance for men and an accompanying ‘Gentleman’s Grooming Range’. Recreated from a classic formula within the Penhaligon’s archive, Bayolea (and its accompanying grooming products) cater for all elements of the modern gent’s grooming ritual, and appear to be a more traditionally masculine entry in to the line.

Bayolea is described by Penhaligon’s Head of Global Marketing, Matthew Huband as being “wonderfully fresh and masculine”. The perfume, in limited edition candle form, was chosen to be the official fragrances of London Collections: Men 2014, earlier this year.

“I’m thrilled that we’re releasing this range, responding to our customers and applying a spritz of Penhaligon’s elegance to a modern grooming range. The fragrance is wonderfully fresh and masculine and I can’t wait to see it on the shelf (as well as in my bathroom!).”

– Matthew Huband,
Penhaligon’s Head of Global Marketing

New From Jul et Mad: Aqua Sextius
New From Jul et Mad: Aqua Sextius

Niche perfume brand Jul et Mad (the brainchild of real-life couple, Julien Blanchard and Madalina Stoica-Blanchard) have launched their fourth fragrance, Aqua Sextius. The fragrance continues the love story of the creators, told by the brand’s three other fragrances (Stilettos on Lex, Terrasse a St Germain and Amour de Palazzo) as an ode to the enjoyment of life and “its moments of perfect harmony”.

Created by perfumer, Cécile Zarokian (also responsible for Amouage’s sublime Epic Woman), Aqua Sextius is described as a “green chypre/citrus amber” and a “true explosion of freshness”, and as with all of Jul et Mad’s fragrant offerings, it is a perfume that tells a story:

“Drawing inspiration from Aix en Provence, the city of 100 fountains and the place where, on hot summers days, Julien and Madalina find themselves surrounded by friends and loved ones, celebrating their love and their union. It’s a moment of tranquility, generosity and total well being with the sound of clinking ice cubes, joyous laughter and the melody of slowly running water forming the backdrop to the festivities.”