Eccentric British fragrance brand, Penhaligon’s, have launched ‘Bayolea’, their new fragrance for men and an accompanying ‘Gentleman’s Grooming Range’. Recreated from a classic formula within the Penhaligon’s archive, Bayolea (and its accompanying grooming products) cater for all elements of the modern gent’s grooming ritual, and appear to be a more traditionally masculine entry in to the line.
Bayolea is described by Penhaligon’s Head of Global Marketing, Matthew Huband as being “wonderfully fresh and masculine”. The perfume, in limited edition candle form, was chosen to be the official fragrances of London Collections: Men 2014, earlier this year.
“I’m thrilled that we’re releasing this range, responding to our customers and applying a spritz of Penhaligon’s elegance to a modern grooming range. The fragrance is wonderfully fresh and masculine and I can’t wait to see it on the shelf (as well as in my bathroom!).”
– Matthew Huband,
Penhaligon’s Head of Global Marketing
Top: Lemongrass, Mandarin and Tangerine Heart: Lemongrass, Mandarin and Tangerine Base: Cedarwood, Sandalwood, Musk, Moss, Patchouli and Amber
Bayolea is available in 50ml (£65) and 100ml (£85) Eau de Toilette. The grooming range includes; a Soap in a Wooden Bowl (100g/£36), a Soothing Balm (150ml/£29), Hair and Body Wash (300ml/£25), a Soothing Gel (150ml/£35), a Deodorant Stick (75ml/£14), a Cleansing Mask (150ml/£35) and a Hair Pomade (100ml/£32).
Image 1 via basenotes.net. Image 2 and info via penhaligons.com/press release.