This August, multi-platinum rap starlet and pop princess, Nicki Minaj is set to release her third pillar fragrance ‘ONIKA Nicki Minaj’. Taking its moniker from Minaj’s real name (Onika Tanya Maraj), ONIKA Nicki Minaj is a fruity floral billed as the “most seductive fragrance yet to join her [Minaj’s] striking portfolio” and is described as being “sexy and fearless [and] infused with Minaj’s personal touch”. As Minaj, herself puts it:
“ONIKA is my birth name; I want to share this personal side with my fans, empowering them to wear the fragrance and flaunt their own uniqueness. Sexiness is powerful – it is all about feeling confident, knowing who you are and loving it.”
Due to being in the throws of the worst man flu since records began (OK, this may possibly be a slight exaggeration) I am bringing this week’s perfume pic to you a day late – apologies. Despite my serious ailment, yesterday Nigel and I made a worthy attempt at finding our wedding suits for the 985th time (again, a slight exaggeration) and in our frustration, and by ‘our’ I of course mean ‘my’, we ended up perusing the fragrance hall in Debenhams.
Of course there wasn’t much of note to sniff amongst the crowded shelves but one thing that did stand out as noteworthy was the new perfume by ‘Superbass’ diva and rapper Nicki Minaj. The perfume is called ‘Minajesty’ and when I say that it is worth seeking out I do so with the disclaimer that I am solely referring to the perfume’s crazy flacon and not the fragrance itself, which is, as one would expect, your generic fruity syrup/celebrity fragrance dreck.
I have decided that due to the overwhelming number of abysmal celebuscent (celebrity perfume) launches the celebrities of this world simply cannot be trusted with their scent choices. So, as a remedy to their poor choices, and to avoid having to reach for the smelling salts to revive myself from bad-celebuscent-induced hysteria, I have chosen to start the Scent a Celebrity Series.
So far I have picked scents for everyone’s favourite Puppet/Marionette hybrids – The Muppets – and the love-her-or-hate-her Icelandic songstress Björk. Today I’m going to be picking scents for a relatively new kid on the block and another love-her-or-hate-her celebrity, but this one is likely to ruffle a few more feathers than Björk, even when she is donning her infamous swan dress. Ladies and gentleman I introduce you to Miss Nicki Minaj.
Nicki Minaj is not your typical bubblegum-pop-princess, she is a foul-mouthed, schizophonic rap-Barbie with a penchant for unusual vocal tricks and hyper-fast rhymes. She has successfully crossed the divide between pop & rap, and although her many alter egos and sonic styles can, at times, sound cluttered (and like they are in need of some serious editing) she is redefining the way two of the biggest music genres combine whilst being utterly fabulous at the same time.