Juliette Loves a Bit of Luxury
Juliette Loves a Bit of Luxury

Juliette Has a Gun is an excellent example of how a niche brand should operate. The fragrances, for the most part, are interesting and well-composed, not to mention the fact that they are affordable and served with a generous helping of wit! The brand’s Luxury Collection however, is somewhat more serious but what it lacks in humour, it certainly makes up for in quality. The three fragrances in the collection range each present the note of tuberose in an unusual way, ranging from transparent orientalism to ’80s decadence and modern austerity. Click here to head over to Escentual to read my full review of the Luxury Collection.

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White Spirit

Addiction. That’s the inspiration between Juliette Has a Gun’s latest fragrance ‘White Spirit‘. The fragrance is dangerous, Romano Ricci (the man behind Juliette) says, further stating that a failure to respect the prescribed dosage may lead to the wearer never being able to do without it. That dose, by the way is “one or two drops delicately placed in the hollow of your neck”. Well, I threw caution to the wind and took five sprays to the chest on my first wearing, and I have survived to tell the tale. Although, that said, I have worn it a number of times since, so maybe I haven’t quite escaped the White Spirit’s dark passenger entirely.

What about the scent though? What’s it all about? Well,  White Spirit is a melange of flowers and in true Juliette Has a Gun style, an array of aroma chemicals. Romano Ricci describes it as “a contrast between minimalism and poison […] the virginal white flower versus the explosive woody dry accord” defining it as “an unlikely cocktail, yet resolutely addictive”. The presentation is one of the brand’s finest examples, showcasing a white capped bottle filled with a milky juice that appears as a substance to be applied with caution. As always, it’s all served with a sense of irony and tongue pressed firmly in cheek, after all, that’s the ‘Juliette’ way.

Juliette Reloads
Juliette Reloads

I realise that I’ve been a harsh critic of niche brand, Juliette Has a Gun of late, but it really comes from a place of love. Launches such as Not a Perfume and Anyway were irksome to me because I knew that the brand could do better. The Romano Ricci-helmed house started out punky and fun with affordable, yet well-executed scents such as Lady Vengeance and Calamity J, so gimmicky cop outs such as the aforementioned Not a Perfume and Anyway felt like a miss-step.  Well, I am pleased to say that the spirit of Juliette Has a Gun is still alive and kicking, and her gun remains fully loaded with live ammo in the two fragrances within the brand’s luxury collection; Oil Fiction and Moon Dance – the subjects of today’s review en bref.