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I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

I challenge you to find me a more iconic modern masculine fragrance than Terre d’Hermès. Go on, I’ll wait… OK, so I’m sure there are actually quite a few modern masculines out there as good this iconic ode to the earth and sky created by legendary perfume Jean-Claude Ellena (formerly the in-house Perfumer at the brand), but still, it’s one of the very best, not to mention the most unique mainstream masculine offerings out there.

For Hermès, the aesthetic design of their olfactory output is as important as the fragrances themselves. Hermès is a luxury brand and they present their distinct fragrances in innovative, high-end flacons that capture the heritage and eccentricity of this idiosyncratic house. Terre is no exception, with its solid, statuesque H-shaped flacon of weighty glass featuring a twistable spray mechanism – showcasing heritage and innovation in one handsome object.

This month, Hermès launch Terre d’Hermès in a beautiful limited edition bottle featuring a unique design.

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Christine Nagel has fully taken the reigns of perfumery at Hermès and she is seeing in a new dawn that is at once, respectful of the house signature that Jean-Claude Ellena spent years forging, but also entirely her own. Nagel brings a bit more body to Hermès’ once pastel and watercolored approach to perfumery, evoking luxury with more vivid colours and richer textures. She has brought a playfulness (see Twilly d’Hermès) and has even subverted the very essence of Hermès’ Hermessence collection by giving it an oriental twist – all to make her own stamp. Now it’s time for Nagel to bring us a new twist on the brand’s signature masculine: Terre d’Hermès.

Terre d’Hermès is perhaps Ellena’s most iconic creation for Hermès – it’s also a big seller and easily one of the greatest modern masculines on the market. With that in mind it’s easy to see it as hollowed ground in a way – something not to be touched and tinkered with. But touching and tinkering is what the perfume industry does best and Terre d’Hermès has been reinterpreted by Ellena on two occasions (the Parfum and Eau Très Fraîche) and now it’s Nagel’s turn with Terre d’Hermès Eau Intense Vétiver. In her version, Nagel presents a rebalanced interpretation where “the initial woody and mineral balance of Terre becomes woody and vegetal.”

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Super Scent: Hermès

Super Scent is back, again! As you may or may not know, the idea of this series is for Basenotes, Persolaise and I to pick a perfume house and list our top five (or a few more if the house has an extensive catalogue). We are not allowed to discuss or show each other our lists before we publish and we must pick fragrances currently available and in their most recent formulations. We encourage you to share your top fives too and it’s always fascinating to see both the similarities and differences in our lists. So please do join in!

So far we’ve super scented Estée Lauder, Dior, Etat Libre d’Orange, Chanel and today, we’re taking a good old look (or should that be ‘sniff’) at the house of Hermès. No other brand says luxury quite like the big H and they have arguably created some of the most beautiful fragrances on the market, with a current collection that boasts a veritable cornucopia of styles. In recent years, the house has worked with legendary perfumer Jean-Claude Ellena, an irreverent and cerebral craftsman, who has built an entirely unique style, one of watercolours and transparency, that has now become undeniably ‘Hermès’. As Jean-Claude steps down and hands the Hermès baton over to Christine Nagel, let’s take a look at some of my personal favourites from this most iconic of French houses.

The Fifth Element
The Fifth Element

One of my favourite films is Luc Besson’s 1997 futuristic sci-fi ‘The Fifth Element’ – a look at the future through a French lens. I love everything about this film, from the Jean Paul Gaultier-designed costumes to Chris Tucker’s bizarre, yet engaging performance as a camp and sexually confusing radio-host. I even don’t mind the sight of Bruce Willis in a vest (Gaultier, of course), but that’s a less important fact, and one that I’m sure you will judge me for later.

I watched the film recently and whilst delving into Besson’s pre-apocalyptic vision of the future, my mind turned to perfume, as it so often does. If you’ve not watched The Fifth Element, firstly shame on you, but secondly, it is essentially a film about saving the world by gathering together the four fundamental elements (earth, water, wind and fire), along with the elusive fifth element (Milla Jovovich) to create the Divine Light and destroy the Great Evil. Sounds pretty fab, huh?

Terre d'Hermès Eau Très Fraîche
Terre d’Hermès Eau Très Fraîche

I don’t wear masculine fragrances that often but when I do, I like to think that I choose pretty well. One of my all-time favourites is Terre d’Hermès, a glorious olfactory representation of orange-coloured earth created by master perfumer (and Hermès’ nose-in-residence) Jean-Claude Ellena. I’m not the only one to love it either and since its launch way back in 2006 this most modern masculine fragrance has become a cult perfume amongst fragrance lovers and general consumers of the male species alike.

Hermès is a house that is always respectful of its heritage and unlike many brands they have resisted the urge to dilute the Terre d’Hermès signature by releasing flanker-upon-flanker and including the subject of this review they have only revisited the fragrance twice to launch new interpretations, one of which was simply a Parfum concentration. So it’s safe to say that when Hermès do ‘mess’ with their line of fragrances, they do so in a respectful and tasteful manner.

Which leads me nicely on to my subject of today, ‘Terre d’Hermès Eau Très Fraîche’ -the latest fragrance in the Terre d’Hermès lineup and a perfume that is billed as a “new crossing of the elements” where the water, sky and earth all meet. It pays homage to Terre d’Hermès but instead of capturing the idea of dry earth, it intends to create the vision of water springing from the soil in a lighter, more lively and refreshing rendition of Jean-Claude Ellena’s phenomenal and undeniably classic masculine.

“Terre d’Hermès Eau Très Fraîche is a dot above an i. The line is the man on earth, the dot is his spirit. Inseperable.”