I have never felt more proud to be British in my life than I have over the last two weeks. Team GB and everything Olympics related (did you see the opening ceremony? Wasn’t it fabulous?) have gone a long way into strengthening the nation’s sense of pride, making everyone realise that for a small little island we aren’t half bad at all!
Along with the explosion of national pride this year, due mainly to the Olympics and the Queen’s diamond jubilee, is the overwhelming number of British-themed product releases. Of course the world of perfume is no exception and there is a new fragrance brand on the block celebrating the very best of what Britain has to offer in terms of perfume ingredients.
“From the moorlands of Yorkshire to the mountains of Snowdonia, the windswept fens of County Derry and craggy Highland heaths, Union’s creative perfumer, Anastasia Brozler, has scoured the countryside for the most beautiful ingredients, gaining access to some of the country’s oldest private estates in her relentless search for the finest single notes that Britain has to offer”
The name of the brand is Union and rather than just cashing-in on the current high in national spirit they have spent a significant amount of time sourcing ingredients from the four corners of the British Isles to successfully showcase the flora and fauna that makes the country so beautiful (not that I’m biased or anything). The result is four unique compositions that feature such incredibly British ingredients as thistle, quince bluebell and Marmite…
What do The Candy Perfume Boy and Clarins’ Eau Dynamisante have in common? They were both born in 1987 and turned 25 this year, that’s what! Such longevity in the perfume industry sure is something to celebrate and Clarins are doing so by releasing a limited edition bottle which sees Eau Dynamisante encased in a veil of red glitter.
Eau Dynamisante was first released by Clarins in 1987 and is innovative because it is not just a fragrance, it’s a skin treatment too. Clarins describe Eau Dynamisante as “an innovative feel-good fragrance created from an inspired blend of 14 aromatic essential oils and therapeutic plant extracts with the power to scent skin, invigorate the sense and moisturise and soften from top-to-toe.” It’s not just innovative though, it’s also very popular and every three minutes a bottle is purchased in the UK. Now that’s impressive!
Before spritzing on some Eau Dynamisante in preparation for this review I was absolutely sure that it would not be ‘my thing’. This pre conceived notion was based on the fact that citrus fragrances don’t really move me and I was convinced that I had tried it before and wasn’t wowed. I am actually quite surprised to say that I really like it and I think it is the perfect scent to combat the muggy, sweaty days of summer.
Parfums Salvador Dalí is an odd brand. They aren’t readily available in the UK but I always see them when scouring the discount stores for interesting things. I often find myself tentatively eyeing up their weird, surrealist bottles and wondering whether the juices they contain are as crazy as the vessels that contain them.
On one such recent trip to the discounters I came across the Salvador Dalí perfumes as usual and decided to refer to Perfumes: The Guide to see what our Perfume Oracles (Luca Turin and Tania Sanchez) thought of them. Only two Dalí fragrances received a high rating of four stars; Dalí and Laguna, the former of which is evaluated by Turin in the following way:
“[…] a big, handsome, strapping floral chypre somewhere between Amouage [Gold] and Bal à Versailles, though lacking the exquisitely rich texture of the former and the bold, striking structure of the latter.” 
Well, as you can imagine I was sold by the word “Amouage” and less than five minutes later I had added a 30ml sized bottle of Dalí Parfum de Toilette to my shopping cart (a steal at £10) and had checked out. A blind buy is a risky thing I know, but I figured that if I didn’t like the scent I could at least display the bottle somewhere and ogle it on a regular basis.
Released in 1983 Dalí, created by none other than the great Alberto Morillas, was Salvador Dalí’s first foray into the perfume market. Dalí’s wife and muse Gala was the inspiration behind the fragrance and it contains notes of rose and jasmine which were her favourite flowers. Parfums Salvador Dalí describe Dalí PdT as “a feminine fragrance, with character, created in the purest of tradition of opulent Chypre perfumes”  and I would classify it as a big ole 80s floral made with a soft touch.
Since being bitten by the Amouage bug last year thanks to Honour Woman (there is no cure BTW) the wait for the next annual Woman/Man duo has almost been a bit too much. Luckily since then we have had the wonderful Opus VI and Beloved to keep us busy, but still the anticipation has been growing. The problem with such a strong hunger for a new fragrance launch and the high expectations that inevitably accompany such an appetite is the fact that so often the final result is disappointing. This is not something that can be said of the this year’s fragrance duo from Amouage.
For 2012 Amouage is releasing Interlude Woman and Interlude Man, both inspired by the “interlude moment […] a reflection of all the trials and tribulations one overcomes to attain personal satisfaction and achievement”  Encased in Amouage’s signature bottles, hued in pure midnight blue, the Interlude duo has been created to “evoke an air of disorder while maintaining a sense of balance and tranquility”  Both encompass the chaos of life and offer moments of desperately needed escapism in the form of unique, contemporary fragrances.
I’m at a point now where I have tried the majority of the fragrances in the Amouage stable (although not all have been reviewed, yet) and Interlude Woman & Man are easily the most unique, and perhaps the most daring to date. The multi-coloured graffiti of the packaging gives a mere hint of the high-scale chaos that each fragrance adds to the Amouage line. Where they don’t differ however is in quality and sheer artistry, they are 100% Amouage in those respects.
The Gone, But Not Forgotten series focuses the spotlight on those fragrances that, despite being absolutely wonderful, have suffered at the hands of the unfortunate inevitability, and my biggest bug-bear of the industry that is discontinuation. They may be gone, but this series aims to ensure that these gems certainly aren’t forgotten.
When I first had the idea for the series there was one perfume in the back of my mind that would be the ultimate addition, the holy grail of rare, discontinued perfumes that would be nigh on impossible to obtain. That perfume was Shocking by Schiaparelli. Luckily for me I have been able to get my greedy little hands on a 7.5ml bottle of pre-1970s Shocking Parfum, and I am pleased to say that I am as wowed by it as I thought I would be.
Shocking was created by Jean Carles in 1937 and was named after the shade of hot pink that Elsa Schiaparelli created for her collections. Schiaparelli was known for actively embracing the surrealist movement (her famous shoe hat is all the proof you need) and a lot of her creations took inspiration from Dadaism so it stands to reason that her most famous fragrance is bold, beautiful and unconventional.
What exactly is the point of watermelon? It has always seemed to me to be the the most pointless of fruits because it smells and tastes of practically nothing. I’d go as far as saying that it is the worst fruit, along with grapefruit, which is also horrid due to its mouth-screwingly bitter taste. It is my impassioned hatred for watermelon that made Amorosa, the latest fragrance from Ruth Mastenbroek, such a surprise.
Ruth Mastenbroek is a British perfumer, and former President of the British Society of Perfumers, who has created perfumes for a number of niche lines, including Jo Malone, before deciding to go it alone and start her own brand. So far her line consists of two fragrances; RM Eau de Parfum and Amorosa. Ruth’s philosophy is “to create fragrances that are unique, luxurious and distinctive” , and if Amorosa is anything to go by, that is exactly what she does.
Amorosa is inspired by Italy, “its mountains, its clear turquoise skies”  and is described as “the seductive scent of a woman in love with life.”  It is a fascinating modern chypre that is a unique take on the genre. Not only does it showcase a beautiful watermelon note it does so in an interesting and new way. In an industry where “new” can be an alien concept, this is something absolutely worth celebrating.
“Puredistance M is a masculine that straddles the gender line”
After trying and loving the ethereal Puredistance I and the warm-bosomed Antonia, I thought that the dreaded rule of three’s (as in that a collection of three perfume’s cannot contain three good fragrances) would kick in and I would end up hating Puredistance M, but as usual when it comes to drawing quick conclusions, I was wrong.
I was wrong because Puredistance M is a pretty damn good fragrance and whilst it may not be in the style of perfumes that I would wear, I cannot deny that it is impeccably well made and puts the majority of masculine fragrances on the market to shame. In terms of quality, artistry and just how damn good it smells, Puredistance M is in a class of its own. Oh, and it’s an Extrait too, with a rather decent 25% concentration, which is somewhat of a rarity within the masculine genre.
Puredistance M is currently the only masculine in the line and it takes its inspiration from the classiest and most debonaire of motor vehicles – the Aston Martin, namely the Aston Martin that belongs to a certain James Bond. M was created by Professor of Perfume Roja Dove and is described as “a leather chypre of classic proportions…with an unexpected oriental twist. Sumptuous and complex, noble and sophisticated”  Puredistance M is a fragrance that is neither shaken, nor stirred, and just like 007 it is as smooth as can be.