Le Labo is one of those brands that I’ve only really had a passing interest in. On the one hand they appear to create, for the most part, good quality scents with more than your usual level of artistry (let’s face it, there are so many niche houses that don’t), whilst on the other they’ve always seemed a tad gimmicky for my tastes.
Maybe I’m just being a grump, but there’s something about their industrial aesthetic, the odd naming system (the name of the most prominent ingredient followed by the number of ingredients) and the ‘blended on the spot’ approach that narks me, almost as if they are trying just a little bit too hard to be ‘hip’. Still, none of that should get in the way of the fact that the majority of their output is solid, wearable and interesting.
This summer the brand has launched two florals – Lys 41 and Ylang 49 – a duo that they are calling “the imperfect twins”. Working with perfumers Frank Voekly (Ylang 49) and Daphné Bugey over the last three years, Le Labo have created “two new floral statements” that are likely to surprise, ensnare and entertain many a perfume-lover.