Too often us perfume lovers (and bloggers) can don our snobby caps and declare that all designer fragrance output is trash. This is more than just simple misconception, it is in fact a big fat lie, after all most of the perfumes that one would laud as a ‘classic’ are from designer outfits such as Chanel, Yves Saint Laurent and Christian Dior – the most ‘designery’ of brands.
That said, there is still a lot of dreck out there and the general modus operandi appears to be to create inoffensive fragrances that cater to the tastes of the mass market. But it seems that there is a small revolution taking place, where some designer brands are changing the game by creating enjoyable and easy to wear creations with more than just a little hint of ingenuity. We’ve seen it from Bottega Veneta, we’ve seen it from Prada and we’ve seen it from Maison Martin Margiela. Now we’re seeing it from Italian fashion brand Marni.
Marni Eau de Parfum is the brand’s first fragrance outing and they are in safe hands, having picked esteemed perfumer Daniela Andrier (Prada Infusion d’Iris & Candy and Maison Martin Margiela Untitiled) to pen the project. The fragrance intends to capture the playful spirit of Marni’s fashion and is described as “the opposite of the standard concept of femininity”, a description that fills this fragrance gender-bending nerd’s heart with nothing but joy.