Love it or hate it, it’s impossible to ignore Mon Guerlain and unless you’ve been hiding under a (rather fragrant) rock for the last month or so, it’s incredibly unlikely that you’ll have not seen or sniffed it. This is a Guerlain launch unlike no other – it is literally everywhere and the brand has gone balls to the wall (for want of a better phrase) in terms of promotion. Not only have they chosen Oscar-winning actress, director and human rights campaigner Angelina Jolie as the Mon Guerlain muse (an excellent choice IMHO), they’ve also worked with director Terrence Malick on the accompanying film. Not to mention the huge push in terms of press that the launch has had, which overshadows any other offering from Guerlain in the past. It really is a huge launch.
This post isn’t going to be a review of Mon Guerlain. I’ve already put together my thoughts on the scent, in isolation from its concepts and history for my Escentual column, and you can read those thoughts here. I stand by the fact that I really like how it smells. To me, Mon Guerlain is a novel take on lavender, one that amps up the material’s natural burned sugar notes and folds it into delicious butter candy and musk. It really is lovely, commercial yes, but undeniably lovely and made with top notch materials too. It’s also very Guerlain as well, especially seeing as the house is well know for being the utter dons at making gourmand treats for the nose. Mon Guerlain is no exception and it smells great.
So if this post isn’t a review, what is it? Well, Mon Guerlain is such a huge launch and such a game changer for Guerlain, I wanted to explore the commercial context in which it has arrived and what it may mean for Guerlain going forward. From a house that brought us Jicky, Shalimar, Mitsouko, L’Heure Bleue, Vol de Nuit and Chamade (I really could go on and on, and on) with little fanfare, Mon Guerlain says that Guerlain has finally arrived to play with the big guns like Chanel and Dior. And guess what? They mean business.
Today is the day! Guerlain’s hotly anticipated new feminine fragrance launches and it’s a a big one! Mon Guerlain is the brand’s first feminine pillar since La Petite Robe Noire in 2012 and Guerlain are pulling out all of the stops, placing their new scent in a sprayable version of their famous quadrille bottle for the very first time. Oh and they’ve recruited none other than Hollywood actress, director and UN special-envoy Angelina Jolie (who is donating her fee to charity, I should add) as the face of their brand new fragrance: Mon Guerlain.
Have you ever wanted to raid the archives at La Maison Guerlain in Paris? I know I certainly have and if you have too, then The Perfume Society have arranged the perfect trip for you. On Saturday 25 February 2017 they will be hosting a group of Guerlain-addicts at the brand’s Champs-Élysées HQ to sniff a number of scents recreated masterfully from the Guerlain archives. The event is described as follows:
La Maison Guerlain is inviting you via The Perfume Society for a very special two-and-a-half hour session at which you’ll be able to smell treasures including the original Après L’Ondée, Guerlain’s own Chypre de Paris, Coque d’Or, Pourquoi J’Aimais Rosine?, Rue de La Paix, and other lost legends: fragrances which had literally vanished, until Thierry and his colleague Frédéric Sacone brought them back to life, following the original formulas in the historic ‘recipe’ books. They can only be smelled at these very exclusive, private workshops, which take place in the beautifully appointed private drawing room. So we’re delighted to be able to share this incredible behind-the-scenes experience over tea with our subscribers.
Here we are then, at the very end of 2016. It feels, especially after the losses of George Michael, Debbie Reynolds and Carrie Fisher, to name but a few, within the last week, a very bittersweet year. I say bittersweet because it’s not just the loss of the huge number of great talents this year, the likes of Bowie, Prince, Victoria Wood… (the list is endless), but also because the world seems to be a much harsher place than it did one year ago. Whatever your politics, I think we can all agree that 2017 is the year that we all need to work together to make our world a better place.
From a fragrant perspective, 2016 has actually been a pheomenal year. I’d be lying to you if I said that it was easy for me to pick out my very favourite scents of the year because I really did like a lot this year, and it feels like there certainly was a huge amount of good stuff, whether that be unique and interesting new things, or familiar styles that were executed very well. But you will be pleased to know that I was able to narrow down my choices and pick out the winners of The Candies 2016. I do need a stiff drink after all that work though…
If this is your first time attending The Candies, I shall explain how things work. Firstly, you may attend in your pyjamas and you do not need to worry about drinking too much and making a fool of yourself, in fact, such actions are encouraged. We have a number of awards to give out, each of which is split out by Mainstream and Niche, and then by gender. There are also awards for Best Top Down Design and even a Sour Candy Award, which names and shames the worst perfume of the year. This year we also have the addition of the Best Scented Product Award which celebrates the best smelly product for your body or home. It’s a full programme, so let’s get started!