Group Shot
The Other Half of the Collection

The Postcards From My Collection Series takes you on a voyage through the big pile of clutter that is my perfume collection. The aim is to familiarise you with the fragrances that are special and/or weird enough to take pride of place on my perfume shelf. Some have great sentimental value, others simply just smell awesome and whatever the reason for their residency in my collection, rest assured that they will satiate your need for some shameless perfume porn.

In the first instalment we took a look at those fragrances, both big and small, that were most precious to me. They were a varied bunch including über expensive extraits, paris exclusives and vintage finds that take ultimate pride of place in my collection, which is really an extensive rogues gallery of perfume.

This week we are taking a trip to Planet Mugler and before we take off I have a few safety announcements to get out of the way; 1) please ensure that your hands, feet and noses remain safely in the spacecraft at all times; 2) when we have safely landed on Planet Mugler please do not remove your helmets, the smell of the planet is so strong your head will explode with in seconds without the proper protection; and 3) if you are of a sensitive disposition you will either have to disembark the spaceship immediately or grow a pair because we’re about to take off…

A*Men Pure Shot Ad

The appointment of Olympic sprinter Oscar Pistorius as the new face of Mugler’s flagship masculine fragrance A*Men last year marked a new chapter in the brand’s superhero saga. Pistorious plays the part of the ‘Bionic Fawn’ and he perfectly embodies the Muglerian style of high-energy futurism taken to the limit.

Thierry Mugler is known for bold statements and the use of a Paralympian, who just happens to be the hottest name in sport right now, is an encouraging display of diversity from a major brand. If only others would follow suit! Pistorius is an inspiring person and an inspired choice for the brand. He very much deserves his place alongside the likes of Jerry Hall, Eva Mendes and Naomi Watts as a citizen of Planet Mugler.

For 2012, the year of the London Olympic Games, Pistorius reprises his role of the Mugler man for the brand’s latest fragrance ‘A*Men Pure Shot’. A*Men Pure Shot, created by Jacques Huclier, is the latest limited edition flanker of the original A*Men which was released in 1996. It follows Pure Coffee, Pure Malt, Pure Havane and A*Men Le Goût de Parfum in the A*Men series, and it’s fair to say that it is the most unique and surprising incarnation of A*Men so far.

Inspired by Oscar Pistorious, Mugler’s “modern day hero”, Pure Shot is Mugler’s entry into the plethora of Olympic-themed sport fragrances that we’re going to see this year. But as we know, Mugler does things a little bit differently and has to be given Kudos for not including ‘sport’ in the name, and for actually creating a sport-themed fragrance that doesn’t smell bland or cheap. Mugler describes Pure Shot as “a performance booster for seekers of strong, inspiring scents”.