Wardrobe

Last weekend, after much nagging from my long-suffering partner, I decided to have a tidy of my perfume collection and samples box. Now, anyone who knows me well will be fully aware that tidying is not really something I do very often, in fact, it is something that I avoid at all costs.

Anyway, during my tidy up, I totalled up the number of perfume bottles in my collection and I was genuinely shocked when I came to the nice round number of 120. “How can I have so much perfume, I never feel like I have enough choice” I thought, “Do I really need so much?” and “Do I feel like I don’t know what to wear because I have too much choice?”

This led me to think in depth about my collection of fragrances, what would I choose if I were to reduce its size considerably?

Gold

“Two of the most rich and lavish perfumes of all time.”

Gold Woman and Gold Man were the first fragrances to be released by Omani fragrance house Amouage. The house was founded by His Highness Sayyid Hamad bin Hamoud al bu Said and in 1983 Amouage hired famous french perfumer Guy Robert to create two of the most rich and lavish perfumes of all time. His brief? “Put whatever you like in it, no matter how much it costs.” [1]

Both fragrances showcase silver frankincense, an ingredient the country is famed for, and whilst they have a distinct middle eastern feel they are also undeniably french in their style. Unlike almost everything from the 1980’s, Gold Woman and Gold Man do not feel dated in the slightest, they are both timeless classics that mark an important beginning from a venerable house. They have stood the test of time.

Honour Woman and Honour Man are the latest duo of fragrances from Omani niche house Amouage. Both fragrances are inspired by Giacomo Puccini’s famous Madame Butterfly and are said to ‘unfold the tale of love and betrayal, hope and despair’ and are ‘as rich and commanding as Puccini’s score’. [1]

Both fragrances were created under the direction of Christopher Chong (if you don’t follow him on Twitter you absolutely should, he can be found @cchonguk), and as usual they are both similar in the grand Amouage style, but at the same time they are both remarkably different.

Us perfumistas/fumeheads/fragonerds/whatever it is we call ourselves are keen followers of the mantra ‘It’s all about the juice’, meaning that we don’t care about the marketing, the bottle or any of the other stuff that comes with a fragrance. We just care about the smell!

It seems that we may differ from the mainstream consumer.

In the mainstream perfume industry the bottle is seen as the key marketing tool for a fragrance. Those of you who watched the recent BBC4 documentary ‘Perfume’ would have seen that in the case of the latest Tommy Hilfiger fragrances (Loud for Him and Her) the bottle and the marketing were the prime focus of the development team and the juice very much seemed like an afterthought.

So how important is the bottle to a perfumista?

I asked my Twitter followers whether they were swayed by the bottle design when purchasing a fragrance. The general consensus seemed to be that no, the bottle doesn’t matter, however an attractive bottle does help. Some even mentioned that if the fragrance was good and the bottle was bad they would decant the juice into something more aesthetically pleasing. We kept coming back to the same conclusion – it’s all about the juice…

I feel that I may buck the perfumista trend slightly, if I love a perfume I will buy it, regardless of whether it has a nice bottle or not. That said, I do like a nice bottle and have on occasions found myself wanting a fragrance because it’s housed in a nice bottle (Hello Lola by Marc Jacob!) I can’t help that I’m drawn to shiny, pretty objects can I?!

There are some brands out there with some really fabulous bottles and in this post I would like to highlight just a few of my favourites.