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Happy Valentine’s Day! What better way to celebrate than with a review of a perfume housed within a bottle shaped like a pink heart, eh?

I’ll be perfectly honest and say that when I first became aware of the Australian niche brand Map of the Heart a few years back, I didn’t feel particularly enthused. Here’s just another gimmicky niche brand, I thought – all bottle and no substance. But as we all know, one should not be so judgemental when it comes to perfume because there is always the potential to be surprised! Anyway, Map of the Heart is based on the premise that our hearts are the centre of all we are – as the brand says “our heart is everything pure, good and evil. It aches, it desires, it is who we are.” Map of the Heart is a journey exploration of humankind through the medium olfaction, with six fragrances to date, each one representing a different aspect of humanity (freedom, valour, passion, peace, darkness etc.). Each fragrance is housed within a bottle that takes the anatomical form of the human heart – a flacon designed by the legendary bottle designer Pierre Dinard, no less – the man behind the vessels for Opium, Obsession, Cheap & Chic, and Rive Gauche!

Map of the Heart’s latest fragrances is Pink Heart v.6 and it represents the heart of ecstasy. The brand describes it as “a scent of the imagination and is at once hallucinogenic and hypnotic”. Pink Heart centres on the note of narcissus, presenting an experience that is “narcotic” and “hyper-real”. Having sniffed all of the scents in the collection, Pink Heart strikes me as the boldest and most vivid, but also the most fun. It’s an opulent, excessive fragrance that takes a note so usually associated with glamour and darkness, and spray paints it in the cutest shade of baby pink. So without further ado, lets get to the heart of the matter (bad pun – sorry) and give Pink Heart a big old sniff.

Super Orange - A*Men Ulra Zest by Thierry Mugler
Super Orange – A*Men Ulra Zest by Thierry Mugler

Thierry Mugler’s annual reimagining of their flagship masculine fragrance, A*Men (the counterpart to the iconic Angel) is pretty much a tradition at this point. Each and every year the brand treats us to the signature of Angel Men zhuzzed up into something new and exciting. So far, we’ve seen our mate, A*Men; smoke tobacco (Pure Havane), drink whisky (Pure Malt), chase some chilli (A*Men Le Goût du Parfum) and even dabble in the world of lumberjackery (Pure Wood). The A*Men family is made up of a bunch of fraternal twins that all have a different sense of style – and what a great bunch they are.

For 2015, Mugler is doing something a little bit different with A*Men by putting it into a citrus setting. The bottle has been dyed a fabulous shade of neon orange, as has the fragrance for that matter. This new edition (penned by Jacques Huclier and Quentin Bisch) is entitled A*Men Ultra Zest, and as the name would suggest, it focuses on an array of mouthwatering citrus notes to accentuate A*Men’s cosmic cocktail of gourmand treats. Unlike many other citrus fragrances, Ultra Zest is bold and daring. What else could we expect from Mugler?

“A*Men brings you a new twist on the original: Ultra Zest. Shaken, not stirred, this new male fragrance will tantalise the senses as it burst with fresh, citrus, spicy and woody notes. This refreshing cocktail dares you to stand out from the crowd, be bold and go where most won’t dare to go”

– Thierry Mugler

Got Wood - A*Men Pure Wood by Thierry Mugler
Got Wood – A*Men Pure Wood by Thierry Mugler

“An olfactory dedication to the woody note. [..] A*Men Pure Wood is an invitation to a journey to the heart of the woody note, an elegant yet rugged accent in masculine perfumes, boldly revisited for this occasion.”

– Thierry Mugler

Not a day goes by on this blog without me making some sort-of reference to the house of Thierry Mugler. It’s no secret that I am the Mugler fan boy and I consider his fragrances to be as much a part of my DNA as my blue eyes and brown hair. The Mugler fragrances speak to me because they are bold, edgy and entirely over the top – everything that I want to be, and I revel in their distinct and challenging olfactory signatures, the way Mugler’s muses lavished themselves in his structured couture.

A*Men (also known as ‘Angel Men’) is the house’s flagship masculine fragrance. Actually, it’s the brand’s only fragrance solely for men (not that that stops many women from wearing it) and as one would expect from the man that brought the world the motorcycle corset, it’s a bold and daring one. I love A*Men, it manages to throw in just about every note possible (peppermint, tar, lavender, chocolate, coffee, caramel, patchouli and vanilla), including the kitchen sink and manages to somehow work as a fragrance that is wearable. The problem is that I just don’t reach for it that much anymore, perhaps because it is so unique and demanding.

Each year, Thierry Mugler launches a limited edition version of A*Men that showcases one note or theme. Unofficially named the ‘Pure’ series, previous instalments have included; A*Men Pure Coffee, A*Men Pure Malt, A*Men Pure Leather and A*Men Pure Shot, and for this season, Mugler is launching an ode to the ruggedness of wood, cheekily entitled A*Men Pure Wood. Created by perfumer, Jacques Huclier (the man behind the original A*Men in 1996), Pure Wood is one of the most commercial interpretations of A*Men, and dare I say, one of the sexiest.