MMMM.... - The Name Says it All
MMMM…. – The Name Says it All

As you can probably tell by looking at the photographs in this post, I had quite a bit of fun putting this review together, and fun certainly seems to be a central theme at the heart of the fragrance in question. To me, perfume is not something to be taken too seriously it is, after all, a frivolity – a consumer product to be enjoyed. Some brands get this and Juliette Has a Gun is definitely one fragrance house that certainly knows how to have fun with fragrance. Their collection is served with tongue firmly pressed in cheek and they set out to make fabulous fragrance, yes, but also scents that are for vibrant and complex characters. You’ll either get them or you won’t.

MMMM… is the latest launch from Juliette Has a Gun and, as the name suggests, it’s a delectable gourmand of scent, or as the brand calls it “a zero calorie treat”! This is Juliette Has a Gun and brand creator Romano Ricci really having fun. With MMMM… they have brought us a fragrance that is to be enjoyed guilt-free and in excess, for yourself and for those around you. MMMM… is a gourmand that is vivid and a little bit ridiculous but also hugely luxurious. To me, it feels like the kind of thing you could pick up in Ladurée or Pierre Hermé – a couture treat to be enjoyed with an Ispahan and a steaming hot cup of Marie Antoinette tea. MMMM…

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White Spirit

Addiction. That’s the inspiration between Juliette Has a Gun’s latest fragrance ‘White Spirit‘. The fragrance is dangerous, Romano Ricci (the man behind Juliette) says, further stating that a failure to respect the prescribed dosage may lead to the wearer never being able to do without it. That dose, by the way is “one or two drops delicately placed in the hollow of your neck”. Well, I threw caution to the wind and took five sprays to the chest on my first wearing, and I have survived to tell the tale. Although, that said, I have worn it a number of times since, so maybe I haven’t quite escaped the White Spirit’s dark passenger entirely.

What about the scent though? What’s it all about? Well,  White Spirit is a melange of flowers and in true Juliette Has a Gun style, an array of aroma chemicals. Romano Ricci describes it as “a contrast between minimalism and poison […] the virginal white flower versus the explosive woody dry accord” defining it as “an unlikely cocktail, yet resolutely addictive”. The presentation is one of the brand’s finest examples, showcasing a white capped bottle filled with a milky juice that appears as a substance to be applied with caution. As always, it’s all served with a sense of irony and tongue pressed firmly in cheek, after all, that’s the ‘Juliette’ way.

Juliette is Suited and Booted but She's Not Deadly Serious...
Juliette is Suited and Booted but She’s Not Deadly Serious…

Niche brand Juliette Has a Gun seems to be spoiling us with a bevy of launches this summer. We get not one, but two pillar fragrances from the house and style-wise these launches play to two completely different styles, with both opting to defy conventions in different ways. That said, they both sit comfortably into Juliette’s ever-growing oeuvre, which is a distinct mix of the oriental and strong, and the musky with intent. They make for an interesting mix, that’s for sure.

First up we have Gentlewoman, a fragrance inspired by a traditional eau de cologne but given a feminine twist. Of Gentlewoman, brand creator Romano Ricci said he wanted to “give women a dash of dandy”, creating a ‘gentlewoman’s code’ outlining a “citrus woody musky” fragrance that according to the brand, possesses, amongst other things, dandyism, impertinence, audacity, look and freedom. The result is a modern eau de cologne that strips away the gender barriers, favouring androgyny over tired notions of what is appropriate for men, women and anyone that identifies as in-between.

We also have Another Oud. That’s to say that the name of the fragrance is in fact, ‘Another Oud’, not that the launch is another oud fragrance, which it is, actually – an oud, that is. To clarify, this is another oud fragrance cheekily entitled ‘Another Oud’, which is all a bit of a riot if you ask me. Juliette Has a Gun say that this is actually “just the opposite” of a traditional oud fragrance and is, “Version 2.0.” as they quite nifty describe it. You’ve got to give credit to a house that says what we’re all thinking and does so deliberately in order to inspire curiosity. What’s more, this particular oud is actually rather sniff-worthy, and not just because of the name.

Juliette Reloads
Juliette Reloads

I realise that I’ve been a harsh critic of niche brand, Juliette Has a Gun of late, but it really comes from a place of love. Launches such as Not a Perfume and Anyway were irksome to me because I knew that the brand could do better. The Romano Ricci-helmed house started out punky and fun with affordable, yet well-executed scents such as Lady Vengeance and Calamity J, so gimmicky cop outs such as the aforementioned Not a Perfume and Anyway felt like a miss-step.  Well, I am pleased to say that the spirit of Juliette Has a Gun is still alive and kicking, and her gun remains fully loaded with live ammo in the two fragrances within the brand’s luxury collection; Oil Fiction and Moon Dance – the subjects of today’s review en bref.

The Small Sniff - Scenting TV's Leading Ladies
The Small Sniff – Scenting TV’s Leading Ladies

“The Scent a Celebrity Series is my vain attempt at picking perfumes for those who don’t know any better, yes I mean celebrities. Let’s face it, most celebrities are incapable of choosing decent clothing, boyfriends, girlfriends, movies, (insert-celebrity-mistake-here) let alone having the ability to make decisions about something as important as their scent – that’s where I come in. Never fear my dear schlebs, I will ensure that you are appropriately scented, all you need to do is listen.”

I’d be lying if I said that the Scent a Celebrity Series wasn’t one of my favourite things to write. There’s just something about the challenge of trying to match a complex personality or character with the olfactory signature of a perfume. Sometimes the choices seem obvious or easy, but on other occasions these scented picks can range from the downright tricky to the marvellously obscure. Challenging or not, the Scent a Celebrity Series intends to be a bit of light, fragrant fun.

For this latest instalment in the series, I’m taking a look at some of television’s leading ladies. Over the last few years TV has risen to match, and even surpass the quality of film, creating a wealth of fascinating and entertaining shows for hungry eyes to feast upon. This means that we’ve also seen some exceptionally real and complex female characters on the small screen too, and that is never a bad thing. In this post you’ll find some of my favourites, along with a slew of scented companions.

The Candies 2013: The Very Best and the Very Worst Perfumes of the Year
The Candies 2013: The Very Best and the Very Worst Perfumes of the Year

Can you believe that 2013 is coming to a close already? I certainly can’t! It only feels like yesterday that I was sat at my laptop, tapping away at the first reviews of the year and looking forward to the exciting new smells that next 365 days would bring. It has, all-in-all, been a very good year, with lots of interesting new perfumes launched, and on a more personal note too, as this year I took on the exciting role of Fragrance Expert for Escentual.com.

The perfumes have come thick and fast over the year, and once again the industry has seen an increase in the overall number of perfumes launched. Over the year we’ve seen our fair share of masterpieces, duds, flankers and celebrity money makers in, and as with any other year it has been a roller coaster ride of an experience sifting through just a tiny portion of what has been released.

In this post – my annual perfume awards (‘The Candies’) – I’m taking a look at my fragrant highlights of the year and those perfumes that have impressed, moved and surprised me. I’m also highlighting the specific scents that have failed to meet the mark this year and are disappointing enough to warrant naming and shaming. So sit back, don your red carpet gown (or suit), pop the champagne and enjoy The Candies 2013.

[Please also head over to my fragrant brothers and sisters who are sharing their very best perfumes of 2013; Persolaise, Olfactoria’s Travels, Eyeliner on a Cat, Fragrant Moments, Perfume Shrine, I Smell Therefore I Am, SmellyBlog and The Fragrant Man.]

What's it All About, Anyway?
What’s it All About, Anyway?

I don’t understand Juliette Has a Gun. They started out as a rebellious niche brand boasting a number of intriguing fragrances evoking the spirit of fierce women with daring characters (scents such as Calamity J and Lady Vengeance) – all at designer prices. But with the brand’s most recent launches it seems that Juliette has lost her nerve and decided to throw away the pistol that made her so spunky and dangerous.

This decline in boldness can be seen in the increasing lack of ingenuity in scents such as Mad Madame (a collage of just about every scent in the line) and Not a Perfume (at least they got the name right with this one), both of which felt very safe and not in keeping with the punky spirit of the brand. An over reliance on ambroxan has also ensured that these new offerings are all very similar in both odour and style.

The brand’s latest fragrance ‘Anyway‘ runs very much along the same lines as its recent stable mates and presents an airy, relaxed style of perfume that tries its absolute best not to offend or make an impression. The brand proclaim it to be a “simple and original formula” boasting “only fifteen ingredients” – a fragrance that has been designed to be a signature scent and anything but “anonymous”.