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There are so many fragrance launches each year it’s difficult to write about them all. Speed Sniffs is a way to bring you to the point reviews fragrances that are quick and easy to digest. After all, sometimes all one needs is a few lines to capture the essence of a scent. Speed Sniffs are perfume reviews without all of the faff.

Oud Wood by TOM FORD is a fragrant tour de force. A cult classic that is one of the brand’s most popular fragrances, Oud Wood may not have started the oud trend, but it certainly cemented it as a prominent part of the olfactory zeitgeist. I find it to be a soft, comforting take on oud with an unusually rubbery texture that makes it stand out from the crowd – and even now I’d say that it’s an absolute must-sniff for anyone exploring the world of oud. Oud Wood is sexy and alluring, smart but casual – a complex perfume with a bold signature. Well, fans of Oud Wood can now rejoice because TOM FORD has just launched Oud Wood Intense, which promises Oud Wood but more!

The Oud Wood Collection
The Private Blend Oud Collection

Tom Ford has a thing for oud. He is reputed to have been the first person to popularise and bring the ingredient (albeit a decent synthetic rather than real thing) to mainstream perfumery with Yves Saint Laurent’s impressive M7 in 2002. Since then he has remained relatively active on the oud front, releasing the equally impressive Oud Wood (a robustly woody oud for western tastes) as part of his initial onslaught of Private Blends way back in 2007.

Cut to 2013 and Mr Ford is once again throwing his hat into the somewhat overcrowded oud ring with The Private Blend Oud Collection. The collection sees the repackaging of Tom Ford’s immensely popular Oud Wood in addition to the release of two brand new fragrances, each displaying a unique and entirely TomFordian take on the most intensely addictive (and definitely over exposed) of aromas.

“I have wanted to revisit oud for years; it is one of the most endlessly fascinating ingredients in a perfumer’s palette. For this collection, I explored how oud could intertwine with other precious ingredients from the rich and storied culture and artisanal traditions of the Middle East”

– Tom Ford

The two new perfumes are Tobacco Oud and Oud Fleur. The former is inspired by Dokha, “a blend of herbs, flowers and spice-laden tobacco that was smoked in secret five centuries ago during a ban on smoking” and is suitably tobacco-filled. Oud Fleur is somewhat more difficult to pin down, and presents a slightly more individual take on the note. Between the two of them however, these two new fragrances show that when it comes to oud, Tom Ford is a significant cut above the rest.

Mr. Butterworth & Mr. Ford
Two Handsome Men

Mr. Butterworth, my rather lovely partner-in-crime and Mr. Ford, the dashing designer behind Tom Ford go hand-in-hand. Well, not literally of course. I know that you know that I’d never allow that kind of shenanigans! What I mean is that, whilst not being a fumenerd like you are I, Mr. Butterworth does have a certain penchant for fragrances bearing Mr. Ford’s name.

If you were to take a peek into mine and Mr. Butterworth’s bathroom you would find a big collection of perfumes and although we share a lot of scents there is most definitely a ‘his ‘n’ hers’ thing going on. So if you look hard enough you will see a small contingent of masculine fragrances that belong solely to the Butterworth (although I do occasionally raid his stash), and three of his favourites are by Tom Ford.

Tom Ford currently has four masculine fragrances and about a million unisex private blends to choose from. Mr. Butterworth, with his ever-discerning taste, has found love for Tom Ford for Men, Oud Wood and Grey Vetiver, you could say that he’s a little bit obsessed. Should I be worried? Let’s just say that I will be keeping a close eye on him next time we’re near the Tom Ford counter