Tom Ford has a thing for oud. He is reputed to have been the first person to popularise and bring the ingredient (albeit a decent synthetic rather than real thing) to mainstream perfumery with Yves Saint Laurent’s impressive M7 in 2002. Since then he has remained relatively active on the oud front, releasing the equally impressive Oud Wood (a robustly woody oud for western tastes) as part of his initial onslaught of Private Blends way back in 2007.

Cut to 2013 and Mr Ford is once again throwing his hat into the somewhat overcrowded oud ring with The Private Blend Oud Collection. The collection sees the repackaging of Tom Ford’s immensely popular Oud Wood in addition to the release of two brand new fragrances, each displaying a unique and entirely TomFordian take on the most intensely addictive (and definitely over exposed) of aromas.

“I have wanted to revisit oud for years; it is one of the most endlessly fascinating ingredients in a perfumer’s palette. For this collection, I explored how oud could intertwine with other precious ingredients from the rich and storied culture and artisanal traditions of the Middle East”

– Tom Ford

The two new perfumes are Tobacco Oud and Oud Fleur. The former is inspired by Dokha, “a blend of herbs, flowers and spice-laden tobacco that was smoked in secret five centuries ago during a ban on smoking” and is suitably tobacco-filled. Oud Fleur is somewhat more difficult to pin down, and presents a slightly more individual take on the note. Between the two of them however, these two new fragrances show that when it comes to oud, Tom Ford is a significant cut above the rest.