The district of Peckham in south-east London isn’t the first place that springs to mind when one thinks of the house CHANEL, but that’s exactly where the world’s most famous couturier decided to host a five-day pop-up scent installation inspired by their fragrances. The location was chosen because it is home to the studio of Es Devlin, the Stage Designer picked by CHANEL for their first collaboration with i-D under their ‘The Fifth Sense’ partnership.
Es Devlin creates “kinetic sculptures meshed with light” and is famous for piecing together elements of the London 2012 Olympic Closing Ceremony, Béyonce’s Formation World Tour (having created a gigantic “monolith” of a video screen for the tour), Adele’s BRIT Awards performance of “When We Were Young”and pretty much all of Kanye West’s performances in recent years. With such an illustrious and frankly fascinating body of work, it’s no surprise that Es was the perfect artist to work with for CHANEL’s very first pop-up scent installation.
Entitled ‘Mirror Maze’ this installation takes themes of navigation, gravity and memory, and links them to fragrance. The physical aspect sees a mirrored maze reminiscent of Coco Chanel’s famous mirrored staircase intertwined with video installations and soundscapes. Fragrance comes into play in the form of a specially-created scent crafted by CHANEL in-house Perfumer, Olivier Polge – a fragrance that scents a special space within the installation. The fragrance and installation (which closed yesterday) will last for five days, after which they will only exist as memory.
“I began to think about scent as a means of finding my way and measuring myself – not in space but through time. I thought about the smells that take me back – burning street tar, Vicks inhaler, Christmas tree resin, freshly cleaned school corridors, printer ink, chlorine, sunscreen, baby milk, mosquito coils, Indian jasmine mixed with street cooking, diesel – and I began to see them as landmarks for who I was when I first and last smelled it.”
– Es Devlin