I talk a lot about new stuff on the blog, mainly because there is so much new stuff out there! I do like to keep you up to date with all the wonderfully smelly fragrances out there that are in need of sniffing, so what I bring to you is often new. Sometimes though, I like to talk about the classics or simply those important fragrances that have done something different or have changed the face of perfumery in some unusual way.
So today I want to talk about a fragrance that isn’t new – one that I’ve had a strange relationship with. It’s a fragrance that shares my name (well my pseudonym anyway) and it’s one that I’ve liked but I’ve never bitten the bullet and bought. That fragrance is Prada Candy and in this post I want to share five reasons why it’s my latest obsession, despite the fact that it is far from new. But first some history.
I was recently contacted by Fragrance Direct the online fragrance retailer who asked me to pick a scent from their extensive selection to write about. Now I can handle most things, Dear Reader, but choice is not one of them. Present me with a range of options and I am completely stumped. Do I go for something new and a blind buy of something that I’ve never tried? Or do I top up on a beloved fragrance that is running low? Hmmm, no I know what to do, I’ll go for something I’ve always been unsure of wearing – and that’s what I did.
It’s taken about two years of intense rose-sniffing but I have become wholly and completely obsessed with rose perfumes. I’d even go as far saying that rose is my favourite note. In fact, I’m going to say exactly that: rose is my favourite note in perfumery. I simply cannot get enough and whilst I’ve already written a guide to rose perfumes and even battled them on Fume Chat, I feel as I haven’t quite got my adoration for the note out of my system yet. So with that in mind, here’s a bit of a different approach to an article that allows me to wax lyrical about roses once more.
Roses are one of the most versatile ‘notes’ in perfumery. I say ‘note’ but there really is a vast array of rose materials used in perfumery, some to give a rosy impression and others to add complexity to other compositions. I want to celebrate this versatility of rose but instead of just compiling a guide to roses I’ve decided to showcase the many gradients of rose by creating a day of roses. The idea is very simple: these are roses for morning, noon and night and if you want, you could simply pick one for the time you need it, or if you’re adventurous you could transition through all nine during the day. Whatever you choose, I hope you’ll agree that there really is a rose for every minute, moment and mood.
As far as mainstream lines go, Prada is one of the very best. Everything about the many fragrances in their collection, which stretches from the likes of Candy, Les Infusions de Prada, L’Homme Prada and La Femme Prada, and Luna Rossa, feels finely curated and created in their inimitable house-style. Where many brands would take a cynical approach to masculine perfumery, Prada seeks to incorporate quality and a distinct signature to create fragrances that stand out from the crowd, but not so much that they don’t appeal to the average consumer. The result is something like Luna Rossa, which is a minty fresh blend of lavender, musk and spices inspired by the brand’s professional sailing boat. It’s an accessible fragrance made with a high degree of excellency.
With their latest launch in the Luna Rossa franchise, Prada seem to be innovating. For Luna Rossa Carbon they are exploring the clash of natural materials and synthetics to represent the olfactory idea of carbon. They call it “a set of intriguing, engineered-contradictions” and describe it as an “iconoclastic fougère”. Well, them some pretty big words you got there, Prada – let’s hope that this fragrance lives up to the hype. What I will say, before we get to the sniff test, is that it’s always refreshing for a mainstream brand to talk about the use of synthetics so openly. In an age where ‘natural’ is valued more and more, it’s encouraging to know that the technology and innovation of the industry can be promoted in such an open manner. Anyway, let’s sniff.
If you read my Iris Deconstruction recently, you will already know that I have a ‘thing’ for Les Infusions de Prada. What’s more, if you’ve heard me waxing lyrical about one of my all time favourite scents over the last 18 months, the wonderful Mimosa & Cardamom by Jo Malone London, you’ll also be aware that mimosa is very much my jam right now. And if you didn’t know either of these things well, I’ve just told you so now consider yourself informed! With all of this in mind, it’s no surprise that it took little coercing for me to fall head over heels for Prada’s Infusion de Mimosa. In fact, all it took was one sniff…
If you’re not familiar with Les Infusions de Prada, then you’re in for treat. In essence, the collection explores the fantasy of single notes dissolved as infusions to create fragrances that fuse the modern with the classic and explore the diverse facets of their titular ingredient. Like all scented things ‘Prada’ the fragrances are composed by Perfumer Daniela Andrier and Mimosa is the latest note to get the ‘infusion’ treatment. Prada describe the scent as follows:
“It is the smell of the tree in full bloom, late in summer perhaps in the South of France. Powdery, floral, with a yellow-velvet softness that is almost tactile.”
The Hottest Couple in Town: La Femme Prada & L’Homme Prada
I do like a bit of Prada, it’s true. Their fragrances are so in synch with their brand, offering modern luxury, innovation and often a splash of humour, right from the elegant Infusions all the way to the mischievous Candy. In fact, one of my current summer obsessions has been their Infusion de Cedre, which is that rare thing: an aldehydic floral for men. Anyway, I digress. Prada have just launched two new pillar fragrances: La Femme Prada and L’Homme. The Femme is a wonderfully voluptuous white floral in a golden sheen, whilst the masculine is much softer, warmer and greyer. Click here to head on over to Escentual to read my full review.
The perfume and fashion loving public have been longing for a fragrance from clothing and accessories brand, Miu Miu for quite some time. Known largely for their handbags and shoes, the Prada-helmed fashion house knows youthful style quite unlike anyone else, and their aesthetic is undeniably feminine and fun. It’s no surprise that Miu Miu lovers would be keen for a fragrance to represent the aesthetic of such a key fashion brand. On the perfume front, Miu Miu’s parent company Prada has released a decent crop of exceptional perfumes in conjunction with the talents of perfumer Daniela Andrier. It stands to reason then, that a decent scent from Miu Miu would be a no-brainer, and despite some dissenting voices on the blogs, I really think it is just that.
“Natural and timeless in a contemporary way”¹ is the manner in which Miu Miu are describing their eponymous fragrance, which is penned by none other than Prada-favourite, Daniela Andrier, of course. Housed within the most gorgeous bottle to have graced the shelves of department stores in quite some time, Miu Miu the fragrance feels like a baby blue throwback to the pastel-shaded ’60s and ’70s, whilst keeping very much in line with the modern tastes of today. It also centres on lily of the valley, which means it’s a white floral, which therefore means that I was destined to fall for it hook, line and sinker. Just as expected, I did.