I talk a lot about new stuff on the blog, mainly because there is so much new stuff out there! I do like to keep you up to date with all the wonderfully smelly fragrances out there that are in need of sniffing, so what I bring to you is often new. Sometimes though, I like to talk about the classics or simply those important fragrances that have done something different or have changed the face of perfumery in some unusual way.
So today I want to talk about a fragrance that isn’t new – one that I’ve had a strange relationship with. It’s a fragrance that shares my name (well my pseudonym anyway) and it’s one that I’ve liked but I’ve never bitten the bullet and bought. That fragrance is Prada Candy and in this post I want to share five reasons why it’s my latest obsession, despite the fact that it is far from new. But first some history.
I was recently contacted by Fragrance Direct the online fragrance retailer who asked me to pick a scent from their extensive selection to write about. Now I can handle most things, Dear Reader, but choice is not one of them. Present me with a range of options and I am completely stumped. Do I go for something new and a blind buy of something that I’ve never tried? Or do I top up on a beloved fragrance that is running low? Hmmm, no I know what to do, I’ll go for something I’ve always been unsure of wearing – and that’s what I did.
As far as mainstream lines go, Prada is one of the very best. Everything about the many fragrances in their collection, which stretches from the likes of Candy, Les Infusions de Prada, L’Homme Prada and La Femme Prada, and Luna Rossa, feels finely curated and created in their inimitable house-style. Where many brands would take a cynical approach to masculine perfumery, Prada seeks to incorporate quality and a distinct signature to create fragrances that stand out from the crowd, but not so much that they don’t appeal to the average consumer. The result is something like Luna Rossa, which is a minty fresh blend of lavender, musk and spices inspired by the brand’s professional sailing boat. It’s an accessible fragrance made with a high degree of excellency.
With their latest launch in the Luna Rossa franchise, Prada seem to be innovating. For Luna Rossa Carbon they are exploring the clash of natural materials and synthetics to represent the olfactory idea of carbon. They call it “a set of intriguing, engineered-contradictions” and describe it as an “iconoclastic fougère”. Well, them some pretty big words you got there, Prada – let’s hope that this fragrance lives up to the hype. What I will say, before we get to the sniff test, is that it’s always refreshing for a mainstream brand to talk about the use of synthetics so openly. In an age where ‘natural’ is valued more and more, it’s encouraging to know that the technology and innovation of the industry can be promoted in such an open manner. Anyway, let’s sniff.
If you read my Iris Deconstruction recently, you will already know that I have a ‘thing’ for Les Infusions de Prada. What’s more, if you’ve heard me waxing lyrical about one of my all time favourite scents over the last 18 months, the wonderful Mimosa & Cardamom by Jo Malone London, you’ll also be aware that mimosa is very much my jam right now. And if you didn’t know either of these things well, I’ve just told you so now consider yourself informed! With all of this in mind, it’s no surprise that it took little coercing for me to fall head over heels for Prada’s Infusion de Mimosa. In fact, all it took was one sniff…
If you’re not familiar with Les Infusions de Prada, then you’re in for treat. In essence, the collection explores the fantasy of single notes dissolved as infusions to create fragrances that fuse the modern with the classic and explore the diverse facets of their titular ingredient. Like all scented things ‘Prada’ the fragrances are composed by Perfumer Daniela Andrier and Mimosa is the latest note to get the ‘infusion’ treatment. Prada describe the scent as follows:
“It is the smell of the tree in full bloom, late in summer perhaps in the South of France. Powdery, floral, with a yellow-velvet softness that is almost tactile.”
The Hottest Couple in Town: La Femme Prada & L’Homme Prada
I do like a bit of Prada, it’s true. Their fragrances are so in synch with their brand, offering modern luxury, innovation and often a splash of humour, right from the elegant Infusions all the way to the mischievous Candy. In fact, one of my current summer obsessions has been their Infusion de Cedre, which is that rare thing: an aldehydic floral for men. Anyway, I digress. Prada have just launched two new pillar fragrances: La Femme Prada and L’Homme. The Femme is a wonderfully voluptuous white floral in a golden sheen, whilst the masculine is much softer, warmer and greyer. Click here to head on over to Escentual to read my full review.
2011 has been a big year for the perfume industry, it has seen a total of 1200  new perfume releases and as expected with such a high volume of perfumes being unleashed onto the market, it was a mixed bag – some were great, some were good and some were downright terrible. Sifting through the plethora of perfume releases this year has been great fun and for this end of year round-up I have picked out those fragrances that I feel are the very best of 2011, my ‘best picks’ if you will. These fragrances are the ones that deserve to be celebrated for their artistic merit, flair and quality, oh and because they smell good too!
There are a four main categories; Best Feminine, Best Masculine, Best Niche and Best Flanker, each with a winner, and because there were quite a high amount of fragrances worth celebrating this year I have also included a number of runners up for most categories. In addition to the first four categories I have included an extra one entitled ‘The Candy Perfume Boy’s Best Discoveries of 2011’ which celebrates three fragrances that I have discovered and fallen in love with this year.
Before moving on to my ‘Best Picks of 2011’ I would like to thank each and every one of you who reads and supports this blog. As The Candy Perfume Boy is just about to reach 50,000 hits in the next day or so, I must take a moment to reflect on how great this experience has been so far. I truly value everyone who visits and interacts with me on this blog and my absolute highlight of this year has been the interactions and friendships I have formed through The Candy Perfume Boy and Twitter (you all know who you are!). They are as important, if not more so, than the perfumes that have brought us all together.
I want Candy, I really do, out of all of the fragrance launches in the last few months Prada Candy is one of the only ones (other than Amouage Honour Woman of course) to push me to start screaming ‘I MUST HAVE THIS!’
Candy is the latest release from Italian fashion house Prada, and it follows such excellent fragrances as; Infusion d’Iris, Infusion d’Homme and L’Eau Ambrée and therefore it has quite a lot to live up to. The fragrance is described as “a different facet of Prada’s femininity, where excess is everything.” 
Well, I don’t now about ‘excess’, but this is most definitely a very gorgeous and chic fragrance.