Do you ever get the impression that you’re going to love a perfume before you’ve even tried it? It’s an odd feeling. You read all of the reviews online, study the marketing bumf and ogle pictures of the bottle, whilst all the time feeding your inner perfume demon who is quietly whispering how “they wants it, they needs it”. Only when one actually gets their hands on the precious is the demon satisfied. Lalique’s latest feminine fragrance, ‘Living Lalique‘ was one such case of demonic perfume lust. All it took was one scan of the press release and I was hooked – I knew I needed it in my life.
Living Lalique, like all-things Lalique, looks to the past for its inspirations (see the Noir Premier Collection for further evidence). The fragrance takes cues from the flight of the swallow, Lalique’s house emblem, whilst the bottle is inspired by the ‘Carnette Fleur’, a bottle designed by founder ,René Lalique in 1911, not to mention the fact that the ad campaign focuses on an art deco window inspired by the brands aesthetics. It’s definitely a Lalique affair and one has to feel positive about the brand’s love and respect for their heritage.
The fragrance itself is penned by Richard Ibanez of Robertet (Andrea Maack Coal & Divine L’Inspiratrice) and is described as being a “soaring fragrance” that “follows the Lalique woman from metropolis to metropolis and from emotion to emotion”. To evoke the spirit of the Lalique lifestyle, the brand and Ibanez have chosen to focus on perfumery’s richest and most divine ingredient – orris butter (iris). The result is a sumptuous, pillowy fragrance that, through subtlety and a paired-back warmth, evokes beauty with every fibre of its orris-soaked being.
“A moment of emotion. A flight of swallows. A window opening into a world of timeless luxury. The quintessence of the Lalique lifestyle is expressed in a new perfume, Living Lalique. A bold fragrance, reflecting the urban, contemporary, active life of the Lalique woman. A dream-like fragrance, sculpted from materials as luminous as crystal. A soaring fragrance, inspired by the elegant swallow, Lalique has chosen as its emblem.”