Do Teddy Bears Smell in the Woods? – Moschino TOY Perfume Review

THIS IS NOT A MOSCHINO TOY

THIS IS NOT A MOSCHINO TOY

It’s impossible to look at TOY, the latest fragrance from Italian fashion brand, Moschino and not smile. I mean, the perfume is packaged inside a cuddly little teddy bear, so one’s initial encounter with the fragrance will usually involve the utterance of noises such as “aww” and “squee” and cries of “OH. MY. GOD. IT’S. SO. BLOOMING. CUTE” and “IT’SSOFLUFFYI’MGONNA’DIE”. It is after all, incredibly cute and that gorgeous little face is adorably cheeky, and impossible to resist.

TOY is the brainchild of Moschino’s Creative Director, Jeremy Scott, who has worked with the likes or Rihanna, Katy Perry, Björk, Madonna, Miley Cyrus and Lady Gaga, just to name a small sample of the upper echelon of pop divas that he has collaborated with. The scent is being positioned by the brand as a “revolutionary product launch” that offers “a completely innovative way to package, show and sell fragrance”, posing the question whether this bear is a perfume or a toy. It also serves as a nice nod back to Moschino’s founder, Franco Moschino, who famously used stuffed animals on garments in his 1988 Fall-Winter collection.

Created by perfumer Alexandra Kosinski (Etat Libre d’Orange Cologne), TOY displays woody, floral and citrus notes that are intended to be evocative of the bear’s forest home. Whether TOY is exactly that, a toy, or a perfume, or a teddy bear, or all of the above depends on how you approach it. What cannot be denied however, is that this is an attention-grabbing launch that breathes new life into the world of Moschino parfums, and an incredibly cute one at that.

“From the depths of the wild, stuffed animal kingdom comes TOY, Moschino’s latest fragrance. Conceived by Moschino Creative Director Jeremy Scott, TOY smashes every fragrance preconception to bits, boldly redrawing its form, function and fabulousness.”

- Moschino

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Smelly News: The Candy Perfume Boy in ODOU Issue Three

ODOU, Issue Three

ODOU, Issue Three

“What is a perfume’s story? What smells do explorers experience? And what do dreamers imagine when smelling perfume? Aren’t we each making our own story?”

- ODOU, Issue Three

ODOU, the Jasmine Award winning magazine dedicated exclusively to the world of smell, has just released its third issue, and it’s a good one! Obviously, this is no real surprise as the first two issues curated by Editor Liam Moore, were absolutely fantastic (with the first gaining a number of Jasmine Award nominations and a win, I hasten to add) and approached the art of perfume, and olfaction from an entirely new angle.

Issue three sees articles from esteemed writers such as Persolaise, Neil Chapman of The Black Narcissus (whose article in Issue one took the Jasmine Literary Award last year) and Joshua Ang of The Smelly Vagabond. This is the story issue, and it takes a look at a diverse range of tales from a perfumer, a dreamer, an addict, and many more. Through this issue of ODOU, we can take a look at many lives and how the world of smell interacts with them, painting a picture of the human condition through breathtaking imagery, fascinating stories, and of course, beautiful smells.

I’ve contributed a small piece to Issue three, detailing my very own perfume story, specifically the tale of how I fell in love with the world of fragrance. The piece is called ‘My Kingdom for McQueen’ and I’m very proud of it, but if you want to know more you’re going to have to read all about it in ODOU. To pick up digital or hard copies of ODOU Issue three, or the other two issues, you simply need to click here to visit the magazine’s website.

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Scarf Scents – Perfumes to Wrap Around Your Neck

Perfume to Wrap Around Your Neck

Perfume to Wrap Around Your Neck

Oooh, I do love a good scarf and now that winter is finally bedding in, it’s the perfect opportunity to step out of the house wrapped within the warm confines of many a piece of neckwear. In fact, leaving the homestead isn’t particularly necessary (nor much fun in the cold) and I have been known to float around the house, scarf wrapped around neck, simply enjoying the fabulous warmth (and aesthetic) that it brings. I am, if anything, a bit of a poser, after all.

Scarves go incredibly well with fragrance and one of my favourite things to do is sniff a well worn scarf and try to identify the many perfumes that are imbued so deeply within the fibres. The truth is that, scarves may be a fashion item, but they also make wearing fragrance more pleasurable, due to the simple fact that they retain odour, as well as almost amplifying a fragrance so that it can be smelled at numerous intervals throughout the entire today.

In this piece, I’ve picked out some of my favourite scarves and paired them with matching fragrances. These pairings identify the synergies between the textures, colours and signatures of fragrances, and neckwear, but also take a look at some fragrances that simply smell great when lavishly sprayed on any old scarf. So, if you’re looking for a nice winter warmer of a fragrance to pair with your very best winter scarf, then read on, dear reader, read on.

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New Escentual Post: Guide to Gourmand

This Week’s Escentual Post is a Guide to Gourmand Fragrances

Are you in the mood for food? I am. Well, to be fair, I’m always in the mood for food so that’s not really a statement of any note, but I am on a diet at the moment so I’m really in the mood for food, if you get me. To satiate those sweet and savoury cravings, I’ve put together a mini-guide to the world of decadently delicious gourmand fragrances for my Escentual column this week.

In this guide you’ll find three defining fragrances of this modern genre, ranging from the iconic bitch that started it all to the fruity and frivolous gourmand of today, and even the quirky and exotic fragrance that takes the genre to new and interesting heights. All-in-all, it’s an intriguing collection of scents, so if your tummy is rumbling and you need a food fix without any of the calories, click here to read my Guide to Gourmand.

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Smelly News: Penhaligon’s to Launch Ostara

New from Penhaligon's: Ostara Eau de Toilette

New from Penhaligon’s: Ostara Eau de Toilette (Illustration: Melissa Bailey)

This spring, quintessentially British perfume house, Penhaligon’s will launch ‘Ostara’, the brand’s latest collaboration with venerable perfumer, Bertrand Duchaufour. Charting a fragrant journey of daffodil from “bulb to bud to bloom”, Ostara is described by the brand as a “modern interpretation” of an “incandescent flower”.

“An iconic feature of the British countryside, the daffodil symbolises the optimism and revival of spring. In 1802, the distinguished poet William Wordsworth wrote about a sea of daffodils in his poem, ‘I Wandered Lonely as a Cloud’. Excerpts have been included on the outer packaging of the fragrance to reflect the radiance of the flower.”

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Two Scoops, Please – 4160 Tuesdays New York 1955 Perfume Review

An Ice Cream Parlor in a Bottle

New York 1955 – An Ice Cream Parlor in a Bottle

I continue to be incredibly impressed by the output from London-based indie brand, 4160 Tuesdays. Perfumer Sarah McCartney has a natural knack for perfumery, but also the subversive talent of injecting humour and eccentricity into her compositions. The result is exceptionally well-crafted fragrances that have bold and bright characters, that one would really have to be a miserable git not to enjoy.

One of Sarah’s most recent creations is New York 1955, a fragrance that was originally launched under her diffusion ‘Vintage Tuesdays’ line, and now sits within the multi-coloured wardrobe of scent that is 4160 Tuesdays. Evoking the image of pastel-shaded ice cream parlors from the 1950s, this perfume is a beautiful rosy-gourmand that is as delicious as it is colourful.

“One of my favourite vintage 1950s scents was Coty’s Chantilly, named after the French town famous for its whipped cream and intricate lace. It’s a soft strawberry and cream perfume, decorated with crystalised rose. For New York 1955 I transported the desert theme over the Atlantic to a New York milk bar, turned up the volume, piled it with vanilla ice cream and raspberries, loaded it with candy floss, crystalised roses and violets, and smoothed it with soft, huggable musks and ambergris.”

 – Sarah McCartney

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Clean Up Your Act – Etat Libre d’Orange Cologne Perfume Review

Etat Libre d'Orange Cologne - %22A Nice Scent%22

Etat Libre d’Orange Cologne – “A Nice Scent”

Hold the presses! Before I commence with this review, could someone do me a massive favour and take a short trip down to the underworld and check that the river Styx is still in full, bubbling-hot lava flow? I ask simply because it seems that hell has indeed frozen over and that the impossible has finally happened – Etat Libre d’Orange, also known as the world’s most naughty and rebellious perfume brand, have brought us the most unexpected and out of character perfume – a humble eau de cologne.

Now, you may be thinking that lots of brands bring out eau de colognes and that this isn’t particularly noteworthy a launch, so I should stop making a big old fuss. But one should remember that Etat Libre d’Orange are in fact, the very people that, amongst many other things, bottled the erotic cartoons of infamous Finnish illustrator Tom of Finland, and brought us olfactory interpretations of hotel whores and magnificent bodily secretions. They are not ones to shy away from controversy – in fact, they actively court it and shock factor is an old friend that they simply cannot keep away from. Luckily for us lovers of fragrance, their perfumes mainly deliver the olfactory goods and whilst their names are often gimmicky, the scents themselves rarely are.

With their eau de cologne, which is snappily named ‘Cologne’, FYI (no gimmicks here, thank you), they have created, what they like to call “a nice scent”. This could be, and should be viewed as a massive break from tradition for the Orange Free State, who are famously more prone to naughty than nice, and that would be a fair summation. But as the brand explains, they like to break rules, including their own. So it is with an unassuming cologne that this renegade purveyor of perfumes steps away from their usual modus operandi – a risky move that has resulted in a fragrant outing that really is most unusual for such a rebellious brand.

 “You can always expect the unexpected from Etat Libre d’Orange. We break the rules. Sometimes, we even break our own rules. We’ve given you decadent, we’ve given you outrageous, and now we give you nice. We pay allegiance to the concept of a modest cologne. Not an ordinary cologne, not a basic cologne. A proper cologne that achieves the perfection of simplicity.”

- Etat Libre d’Orange

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