There is an ever-growing trend within perfumery for intense sweetness. I’m not talking about your everyday gourmands, because those have been around forever, I’m referring to scents that offer up pure, unrefined sugar by the ton, not say, the likes of MUGLER’s Angelwhich inspired the gourmand trend, but ultimately was an essay in tension between sugar and patchouli. In the mainstream, it all started in 2004 with Viktor & Rolf’s Flowerbomb, a nuclear candy floss scent that contains as much ethyl maltol as is possible to shoehorn into a bottle, presenting sugar toasted at the edges without any dark contrasts to temper it. Ever since, fragrance houses have been stumbling over themselves to see who can make the sweetest, most obnoxious fragrance, well that was until Lancôme came along with La Vie est Belle – officially the world’s most tooth-achingly sweet, toasted candy floss scent. It’s also an international best seller – go figure.
Now, I mention all of this not to moan, but instead to say that despite this ever popular trend, a house is yet to make a deliciously sweet overdose of a scent that doesn’t cause olfactory diabetes with one sniff. Well, that is until GUERLAIN threw their hat into the ring with Mon Exclusif, which turns out to be a decadent little treat that knows exactly when to say ‘no more for me, thank you’. Of course, we shouldn’t be surprised that GUERLAIN have been the brand to hit the nail on the head here, they are, after all half-perfumer and half-perume-patissiere, churning out some of the world’s most delicious morsels in fragrant form. So it’s no surprise then, that Mon Exclusif is a delightful bon bon that has depth and contrast to its sugar overload.
GUERLAIN launched Mon Exclusif in 2015. Created by Thierry Wasser, GUERLAIN’s in-house perfumer, the novel aspect of the fragrance is that it technically comes with no name, allowing the wearer to select their own title by placing the sticky silver letters on the bottle, which itself is a reinterpretation of the house’s famous Coque d’Or bow flacon. “Because your relationship with your fragrance is very intimate” GUERLAIN says, “it’s up to you to name this partner by your side”. So Mon Exclusif can be whatever one wants it to be: Jack, Tyler or Pierre. The choices are infinite and for many reasons, which I’m sure you’ll be able to guess, I decided to call mine ‘CANDY’.
I was a big fan of Guerlain’s L’Homme Idéal when in launched in 2014, mainly because it was a cheekily masculine interpretation of the effervescent cherry accord that made La Petite Robe Noire so popular, albeit with a woody 80s vibe. I was even quite fond of 2015’s L’Homme Idéal Colognewhich was all grapefruit and almond in a molecular cocktail that was wonderfully zingy. This year we are treated to L’Homme Idéal Eau de Parfum, which I’d describe as being a little bit more refined, suave and addictive than the original. Oh, and it has the vanilla dry down to end all vanilla dry downs too. Check out my Escentual review here.
It’s spring, which means that it’s Aqua Allegoria season! I always enjoy Guerlain’s mini-line of simplistic, nature inspired fragrant ditties because they are easy breezy wears that are such fun in the summer. They showcase fruits and flowers in an intelligent and high quality manner but with a sense of style and fun. This year, the mainstream AA is Pera Granita – a sweet little daydream that feels more like a scoop of ice cold pear sorbet than it does a fragrance. Click here to head on over to Escentual to read my review in full.
I think most perfume lovers have a soft spot for the house of Guerlain. Their fragrances have an undeniably coquettish spirit and often, a wonderfully delicious sensibility as well. Guerlain makes fragrances with humour that smell good enough to eat, but with just enough abstraction to prevent them from being literal gourmands. The history of the house is rich and varied, spanning almost 200 years and boasting a lineage of fragrances that range from the animalic wonder of Jicky to the playful glacier fruit of the unapologetic La Petite Robe Noire.
For my Escentual column this week I have put together a piece that looks at Guerlain’s fragrance icons – 12 fragrances that demonstrate just how important, classic and innovative the legendary Parisian house is. It was difficult not to include absolute every fragrance in Guerlain’s back catalogue, I tell you, but I think the 12 included are some of the absolute best that the house has to offer. Click here to head over to Escentual to read the piece and do leave a comment, I’d love to hear your thoughts on which Guerlain fragrances are iconic to you.
An army of amorous brides chase a practically terrified Jon Kortajarena through city streets in the advert for Guerlain’s latest fragrance, L’Homme Idéal Cologne, and who can blame them? After all, Kortajarena isn’t exactly harsh on the eyes now, is he? But these ladies (who are all Guerlain employees, FYI, and include a few Guerlain gents in the mix too because marriage equality is real, people) aren’t really chasing the handsome model, they are after the ideal husband and, more importantly, his fragrance.
With last year’s L’Homme Idéal, Guerlain presented their idea of the ideal man – a cheeky yet suave woody gourmand that boasted more than a small nod to the house’s extremely successful La Petite Robe Noire. This time around, and for L’Homme Ideal’s first flanker, that naughty little scamp of a man has grown up a bit, gone on a diet and switched out his black tux for white linen. The result is a lighter version of the original that still maintains the almond signature that is integral to ‘L’Homme Idéal’. Click here to check out my review over at Escentual.
One of my favourite non-perfume smell is Earl Grey tea. There is nothing quite like opening a brand new box of tea bags and inhaling the dusty green scent of tea leaves infused with the sweet and fragrant smell of bergamot. Few fragrances are able to capture this smell, and in general, good tea fragrances are hard to find. That said, Spring 2015 has seen the launch of two very competent tea scents; Aqua Allegoria Teazzurra from Guerlain and L’Ile au Thé by Annick Goutal, both of which are the subject of my Escentual column this week.
Teazzurra is a more abstract take on tea that uses a green tea note alongside vanilla and citrus to paint the image of an idillic lakeside resort. L’Ile au Thé however, feels more grounded in nature and instead, evokes the smell of a soft breeze moving through the plentiful leaves of an exotic tea plantation. Both are light and wistful creations that set the mood for summer. Click here to head on over to the Escentual blog to read my review. Oh, and pop the kettle on!
I’ve always been a big fan of Guerlain’s La Petite Robe Noire. When it originally launched as a boutique exclusive way back in 2009, I remember saying that the esteemed French house was missing a trick by not releasing the scent as a mainstream launch. It’s such a fun, fruity and frivolous scent, with oodles of depth and character, that it was almost a shame for it not to have a wider audience. Guerlain obviously felt the same, and in 2012 they remixed the juice slightly (giving it a bit more fizz) and unleashed La Petite Robe Noire all over the globe. It has been a huge success.
Of course, with huge success comes flankering, and lots of it. Since 2012, we’ve seen the launch of Eau de Toilette, Extrait and Couture versions of Guerlain’s famous garment, and all have been pretty good (especially the Extrait and Couture). This summer, Guerlain are extending their wardrobe of fragrant black dresses even further with La Petite Robe Noire Eau Fraîche (subtitled as ‘Ma Robe Pétales’), a much fresher and greener take on the cherry-rose signature of the original. Click here to read my review of this latest flanker in my Escentual column this week.