H24 is the first masculine pillar fragrance to be launched by Hermès since Terre d’Hermès in 2006. I think we can all agree that those are some pretty big shoes to fill and I’m sure Christine Nagel, Hermès’ in-house perfumer, did not approach the task lightly – standing in the shadow of Jean-Claude Ellena’s modern classic must be somewhat daunting! But, Nagel seems unphased by such things and much like Ellena before her, she seems determined to put her own stamp on the olfactory style of Hermès. What was once cerebral, water colour and delicate, is now full-bodied (Myrrh Eglantine), whimsical (Twilly) and modern (L’Ombre des Merveilles). It’s a big shift and H24 is a great example of how Hermès as a perfume brand has changed since its perfumer evolution.
H24 is described by Hermès as the “olfactory expression of the contemporary man, in motion, agile, vibrant, and in perfect symbiosis with his environment.” Nagel has talked about how she was inspired by Hermès’ artistic director of menswear, Véronique Nichanian, and the creative overlaps in their work, especially their individual relationship with materials. H24 intends to reflect the innovation and technical expertise found within Hermès’ modern menswear collections, using classic materials, both natural and synthetic, to create a signature for the man that wears Hermès today. Terre d’Hermès is Jean-Claude Ellena’s vision of the Hermès man in 2006 and H24 is Nagel’s in 2021. As one would expect, they are two entirely different visions.
Hermès’ Un Jardin series, which was started by the previous in-house perfumer Jean-Claude Ellena, is an ode to nature that doesn’t necessarily rely on nature to showcase the botanical. Through both natural and synthetic ingredients, the collection takes one on a journey through many gardens around the world, capturing specific and often surprising elements of these landscapes. For Un Jardin En Méditerranée, the piquancy of tomato stems evoke fig trees in a Tunisian garden, whilst in Un Jardin Apres La Mousson paints a watercolour of rainsoaked concrete through melon and spices, creating a mineral, atmospheric beauty. In my favourite, Le Jardin de Monsieur Li, plasticky notes of kumquat and jasmine create a collage image of an imaginary garden – one that could only exist in the mind. Each of these ‘jardins’ is full of suprise.
Now Hermès has Christine Nagel as their nose and with their latest garden, Un Jardin sur la Lagune, Nagel continues the story. Her first jardin is inspired by a dream – a secret Venetian garden imagined in the deepest part of her subconcious. Nagel describes this garden as a “cycle of trees and flowers, nature still enduring within it”. From an olfactory perspective, la Lagune is a soft aquatic floral pieced together with transparent colours – cooling and warming as the sun moves across this most dreamlike of olfactory gardens.
Christine Nagel has fully taken the reigns of perfumery at Hermès and she is seeing in a new dawn that is at once, respectful of the house signature that Jean-Claude Ellena spent years forging, but also entirely her own. Nagel brings a bit more body to Hermès’ once pastel and watercolored approach to perfumery, evoking luxury with more vivid colours and richer textures. She has brought a playfulness (see Twilly d’Hermès) and has even subverted the very essence of Hermès’ Hermessence collection by giving it an oriental twist – all to make her own stamp. Now it’s time for Nagel to bring us a new twist on the brand’s signature masculine: Terre d’Hermès.
Terre d’Hermès is perhaps Ellena’s most iconic creation for Hermès – it’s also a big seller and easily one of the greatest modern masculines on the market. With that in mind it’s easy to see it as hollowed ground in a way – something not to be touched and tinkered with. But touching and tinkering is what the perfume industry does best and Terre d’Hermès has been reinterpreted by Ellena on two occasions (the Parfum and Eau Très Fraîche) and now it’s Nagel’s turn with Terre d’Hermès Eau Intense Vétiver. In her version, Nagel presents a rebalanced interpretation where “the initial woody and mineral balance of Terre becomes woody and vegetal.”
“I am free” says Perfumer Christine Nagel as she sits comfortably in the handsomely furnished apartment above Hermès’ New Bond Street store in London. Nagel is here to talk us through the five new fragrances she has created as in-house Perfumer at Hermès. The five are her first additions to the Hermessence collection, a series of olfactory haikus created by her predecessor Jean-Claude Ellena. Nagel’s style is somewhat different from Ellena’s – his domain was of watercolours and minerals, wrapped in cerebral, thought-provoking compositions that birthed the Hermès olfactory signature. If Ellena created this signature, then Nagel’s has opened it up to a new-found richness with her more immediate, grander and more voluptuous style. Despite their stylistic differences, the creations by both Ellena and Nagel are undeniably ‘Hermès’ in every way.
Anyway, back to freedom. Christine Nagel has full creative freedom at Hermès and with it she has chosen to create a collection of five oriental fragrances to add to Hermès iconic Hermessence collection. Nagel wanted to return to “the origins of perfumery” to create three Eau de Toilettes and two oil-based Perfume Essences. According to Nagel, when she proposed this to the CEO his answer was simply ‘yes’. So off to the origins of perfumery Nagel travelled, focusing on the noble and historic notes of myrrh, musk, agar wood and cedar, with which she has created five distinct fragrances that celebrate the styles of the orient in a way that is truly and faithfully ‘Hermès’.
I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.
I’ll be entirely honest and say that Twilly d’Hermès was a bit of a grower for me. Launched as an obvious attempt to court a new, younger customer, the fragrance, which was inspired by the brand’s famous Twilly scarves, was the first pillar from Hermès new in-house perfumer Christine Nagel. It is a very exuberant offering from the brand, with a giant shock of fresh ginger up top and a fresh, waxy tuberose note over a soft bed of sandalwood and musk. I thought it was cool last summer when I reviewed it but it wasn’t until the winter that I fell in love. Twilly and her quirky ginger-tuberose vibes are on regular rotation in my scent wardrobe, so imagine my excitement when I heard that Hermès were launching a range of accompanying body products. I died (figuratively, of course).
When it was announced that Christine Nagel would replace Jean-Claude Ellena as the in-house perfumer at Hermès I remember wondering whether the house-style that Ellena had crafted to be so distinct would change. Both are idiosyncratic perfumers with a bold style and Ellena’s mineral watercolours are as far removed from Nagel’s voluptous compositions as they can be. So we’re now four launches into Christine Nagel’s tenure at Hermès and it is safe to say that yes, the house style has changed from minimalism to a subtle maxamilism (i’m making that a thing, by the way), but it still remains completely faithful to the one thing that Hermès always delivers: luxury.
Hermès latest launch is Twilly d’Hermès – a fragrance named for the brand’s Twilly scarves, which are colourful, think silk scarfs that can be worn in a multitude of ways, and the scent really cements the brand’s new style, which feels a little bit more accessible. Twilly the perfume is just as vibrant as the scarves and Hermès use words such as “joyous”, “impish” and “playful” to describe it. The presentation, which sees the fragrance housed within a carriage lantern-style bottle topped by a bowler hat and finished with a Twilly tie, says that this fragrance is young, fun and full of surprises. So let’s not wait any longer and give Twilly d’Hermès a sniff.
Hermès’ topsy-turvy Eau des Merveilles is one of my favourite fragrances from the brand. Heck, Eau des Merveilles is one of my favourite fragrances full stop and it was the scent that got me into all things Hermès – it was my Hermès gateway drug, if you will. So you will understand that I’m a little bit protective when it comes to my Merveilles, but so is Hermès and whilst they have produced a number of flankers for this fragrance, each one has brought something new to the franchise and as with all things ‘Hermès’, each Merveilles flanker has been expertly crafted.
Eau des Merveilles exists on the horizon, where constellations meet the deep blue sea. It’s a scent of adventure and navigation, both nautical and extra-terrestrial, which as you can imagine makes for an incredibly exciting olfactory experience. For Eau des Merveilles Bleue the latest take on the Merveilles signature, Hermès’ in-house perfumer Christine Nagel has removed the scent’s head out of the stars and plunged it firmly into the shallows of the sea at dawn. Eau des Merveilles Bleue encapsulates in scent, the freshness and crispness of a new day, through the translucence of the colour blue. I’m relaxed just thinking about it.
“The wonder of Hermès is rooted in childhood, when our eyes are open to the world, and marvel at everything.
I marvelled at the pebbles, wet from the ocean; they had such a particular colour and luminosity, and I discovered on them a salty, mineral taste …”
The brand new fragrance from Hermès, ‘Galop d’Hermès’, is an interesting one on a number of levels. Firstly, and most importantly, it is the first fragrance for the brand by Christine Nagel since she became in-house perfumer (she previously created their Eau de Rhubarbe Ecarlate whilst Jean-Claude Ellena was still the nose-in-residence), but it also shows the house of Hermès firmly looking back towards their equestrian roots. Galop d’Hermès is a fragrance that many will look at to ascertain whether this new collaboration with Nagel will see their distinct house style put to bed in favour of a new one, or whether it will be maintained as part of the Hermès heritage. Galop d’Hermès is the first indicator of what is to come in the future and therefore, a very important fragrance.
Galop d’Hermès is an essay in two ingredients: leather and rose. Housed within a stirrup-shaped bottle, which is adorned with a smart leather tie, in vivid Hermès orange no less, the fragrance, presents itself as a scent that captures the very essence of the house, right from the overarching concept to the individual notes of the perfume. Leather is an integral element within the Hermès DNA, finding its way into many of their luxurious accessories, whereas rose has been a key ingredient in many of the brand’s illustrious fragrances over the years. Together these two notes are presented in a pure parfum that is undeniably Hermès but also entirely exciting and new.
“At Hermès, I discovered all the femininity of leather. I composed Galop d’Hermès like a painting with two main colours…two raw materials that are emblematic to Hermès and to perfumery: leather and rose.”
Super Scent is back, again! As you may or may not know, the idea of this series is for Basenotes, Persolaise and I to pick a perfume house and list our top five (or a few more if the house has an extensive catalogue). We are not allowed to discuss or show each other our lists before we publish and we must pick fragrances currently available and in their most recent formulations. We encourage you to share your top fives too and it’s always fascinating to see both the similarities and differences in our lists. So please do join in!
So far we’ve super scented Estée Lauder, Dior, Etat Libre d’Orange, Chanel and today, we’re taking a good old look (or should that be ‘sniff’) at the house of Hermès. No other brand says luxury quite like the big H and they have arguably created some of the most beautiful fragrances on the market, with a current collection that boasts a veritable cornucopia of styles. In recent years, the house has worked with legendary perfumer Jean-Claude Ellena, an irreverent and cerebral craftsman, who has built an entirely unique style, one of watercolours and transparency, that has now become undeniably ‘Hermès’. As Jean-Claude steps down and hands the Hermès baton over to Christine Nagel, let’s take a look at some of my personal favourites from this most iconic of French houses.