The success of Coco Mademoiselle took CHANEL by surprise when it launched in 2001. Created to rejuvenate the ageing Coco, which had launched 17 years prior but aged double in that time, Coco Mademoiselle’s purpose was to keep the Coco name on the shelves, which it more than did. In reality, Coco Mademoiselle’s popularity isn’t that surprising, after all, it plays a familiar tune (fruity patchouli a la ANGEL) and does it well, all whilst bearing the name “CHANEL” on its bottle. That’s pretty much a recipe for success, if you ask me.

Coco Mademoiselle presented a chic, yet bombastic, blend of sticky citrus (orange, bergamot, mandarin), sweet rose and contrasting patchouli. It riffed on ANGEL, of course, but pushed everything in a more luxurious, less challenging direction becoming a fruitchouli for the masses. I cannot deny that it’s a great fragrance, it’s just one that I’ve never personally gelled with, but then again, as a 33 year old, bespectacled and slightly stocky gay man (OK really stocky), I’m hardly the target market (“Mademoiselle” I am not).

So since 2001 we’ve had Coco Mademoiselle Eau de Toilette (2002) and the Eau de Parfum Intense (2018) (which I liked more than the original). Now we have Coco Mademoiselle L’Eau Privée, a lighter, more sheer fragrance that is meant to be worn at night time. The mood is very much satin sheets and silk lingerie in a blush shade of pink. Perfect for spritzing on when you’re wearing your flannel PJs and bunny slippers from Primark, I say. Let’s sniff.

It was my Olfiction colleague and Fume Chat co-host, the iconic Nick Gilbert, that introduced me to Maison Crivelli, and I am so glad he did. This is a brand that strikes me as being carefully considered, right from the beautiful, simplistic and luxurious aesthetics, to the intriguing, unexpected fragrances, much in the same way that Frederic Malle fragrances are. But the most intriguing thing about Maison Crivelli is the way they speak about perfume – they talk in impressions and experiences, moving us away from notes to craft a relatable olfactory language that is universal.

The fragrances in the collection are inspired by raw materials and each appears to present a new twist on the notes or ingredients that we are familiar with. It’s almost as if Maison Crivelli is inviting us to rethink our experiences of these materials – we think we know them, but Maison Crivelli shows us that there are still unexpected ways to experience the things we are so familiar with. For me, that’s incredibly exciting and makes Maison Crivelli one of the few new niche brands to watch.

Papyrus Moléculaire is the one of the latest launches from the brand and it takes inspiration from the brand founder, Thibaud Crivelli’s encounter with papyrus powder and women smoking cigarillos. The result is a subversion of the usually spicy and warm material presented as something much fresher, more transparent and powdery. As with all scents in the collection Papyrus Moléculaire is entirely genderless, with Maison Crivelli describing it as “rebellious” and “highly contrasting”.

Jean Paul Gaultier’s iconic and mischievous little sailor, Le Mâle, is 25 this year. If that doesn’t make you feel old, then I don’t know what will (it certainly made me feel rather ancient, I tell you). That’s a quarter century’s worth of men soaking themselves in far too much of Le Mâle’s distinct and devilish minty barbershop beauty. I can say that, because for 15 of those 25 years, I have been one of them. I still wear it now and I still love it, and for me, Le Mâle will never go out of style.

The success of Le Mâle is really unrivalled in the world of mainstream masculine perfumery and it’s due, perhaps, to the distinct nature of the juice, but also to the marketing which managed to be unashamedly queer enough to set the gays into a frenzy (the advertising heavily references the Fassbinder movie Querelle) whilst also butch enough not to put the straight boys off (they weren’t in on the joke, but they loved its macho nature anyway). So the beauty of Le Mâle really is the fact that it has been worn by all kinds of men (and women, actually) whether they identify as femme, masc or neither of these things. Long may this mighty Mâle reign – that’s what I say!

To celebrate 25 years of sailor shenanigans, Jean Paul Gaultier is treating us to Le Mâle Le Parfum, which appears as a richer, warmer and more intense version of the original. If you think of Le Mâle as the fresh-faced rookie then Le Parfum is the weather-worn captain, but like Le Mâle, he’s still buff af (the rock hard abs and pert bottom on the bottle remain as tight as ever) and very, very hot. So, let’s jump on board and take a good look at this incredibly sexy fragrance that definitely deserves his promotion to admiral of the fleet.

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There has been a revival at the house of Gucci. For the first time in a long time (since Tom Ford was at the helm, in fact) the olfactory style of the house is in tune its visual aesthetic. Of course, the fashion has evolved tremendously since then and the bohemian, vintage chic that Creative Director Alesandro Michele has brought to the house has made Gucci THE fashion brand everybody wants. Michele clearly gets perfume, having worked with Master Perfumer Alberto Morillas to create intriguing, on-brand creations such as Gucci Bloom, Gucci Guilty Absolute and now, Memoire d’une Odeur, completely overhauling the way Gucci presents perfume. I for one, am here for it.

Memoire d’une Odeur explores the intrinsic link between memory and scent. For Michele, the scent memory he wished to recreate was that of Roman Chamomile, which takes centre stage in what Gucci are positioning as a “mineral aromatic”. This fragrance, they say, is universal – it’s for everyone regardless of gender or age – and that, my friends, is exactly how every fragrance should be. Memoire d’une Odeur is an unusual, unfamiliar fragrance that conjurs a specific memory for Michele and creates a new one for those who experience it.

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A few months ago or so, I sat down with iconic perfumer Francis Kurkdjian to chat perfume. This was my second time meeting Francis but my first interviewing him and he was as ever, candid, fun, cheeky and fascinating. You see, I’m a bit of a Kurkdjian fan boy and interviewing the man himself was a bit of a pinch myself moment, after all, I had spent much of misspent youth dancing in gay clubs surrounded by an atomic cloud of Le Mâle, and there I was meeting the very man that made that perfume. As you can tell from the ensuing conversation, he did not disappoint.

It was an interesting time to meet Francis Kurkdjian too – just after the launch of Gentle Fluidity, a duo of fragrances that are inspired by gender fluidity and share the same materials in different proportions. It was also the tenth year of Maison Francis Kurkdjian, his eponymous brand which was acquired by luxury conglomerate LVMH two years prior. Francis and I talked his new fragrances, not fitting in, the innovative products within his Maison and how social media is impacting the beauty industry and his favourite pair of leather trousers – it was an eyeopening discussion.

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Warning: I will be saying the word “vibe” an annoying amount of times in this review…

 Vanilla Vibes is the lastest launch from punky French niche brand Juliette Has a Gun. I am a self-confessed Juliette fan – I think what they do is accessible, high quality and whilst they sometimes miss the mark (Not a Perfume, Anyway) they often make interesting, wearable work that offers something different (Sunny Side Up, Gentlewoman, Lady Vengeance). Vanilla Vibes is filed neatly into the interesting camp – a  fresh, mineral take on vanilla that is inspired by festivals in the desert,

I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

There is a lot of perfume out there, let’s be real. Each year we see about 2,000 new launches which makes it pretty impossible to smell them all – heck, that makes it difficult to even know about them all! So what’s a perfume lover to do? Scour the department stores for what’s good and exciting? Traverse the many corners of the internet to compile a shortlist of things to go out and try? Or maybe there’s another way? Indeed there is – Sniph!