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I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.
Earlier this year CHANEL launches LES EAUX DE CHANEL, a trio of cologne-style Eau de Toilette fragrances inspired by travel, taking their names from locations of historical importance to Gabrielle ‘Coco’ Chanel, the brand’s founder. From Paris to Deauville, Biarritz and Venise, LES EAUX DE CHANEL take one on a journey through the world of perfumery, alighting at familiar genres; the cologne, the floral and the oriental. It’s a gorgeous collection.
Over the coming weeks I’m going to be sharing my top five fragrances from some of my favourite perfume brands in a series I’m creatively calling “Top Five”…
CHANEL – just the word evokes luxury, simplicity, and abstraction. When I think of CHANEL I think of quality – beauty presented without fuss or gimmick. The fragrances have a purity to them – a clarity that is instantly recognisable as CHANEL. Remember, this is a brand that is responsible for launching the most famous fragrance in the world, a bottle of which sells every 30 seconds. Perfume and CHANEL are linked together in the same way that couture and CHANEL are. They are symbiotic and I tell you what, they have some utter crackers in their collection.
Here’s my top five CHANEL fragrances.
The purpose of these olfactory deconstructions (see Iris and Vetiver) is to understand a raw material used in perfumery by dissecting it into its many facets. By experiencing the many nuances, one starts to gain an appreciation for how it is used within a wider composition and how it can be utilised to create interesting and novel effects. Such is the magic of perfumery – where one distinct material can bring so much more to a fragrance than its odour profile, shifting and changing as it tessellates with other notes to create things that are more than the sum of their parts.
Today’s deconstruction is a widely used material: patchouli. I chose patchouli because it’s a material found in so many fragrances, many of which utilise it as a supporting act as opposed to the star that takes top billing. I also picked it because it’s a tricky note to love, due largely to its associations with head shops and hippies, not to mention how abrasive it can be as a smell. But patchouli is so much more than a new age oil, it’s actually a fascinating and multifaceted material that deserves a lot of attention – and today we are going to give it that attention!
If there is one fragrance I’m asked for my opinion of more than any other it’s Aventus by CREED. Seriously, I regularly get emails from readers or DMs on social media from followers asking me what I think about this super popular masculine fragrance. Aventus has achieved cult status amongst fragrance obsessives and casual observers alike. It’s a perfume I find myself talking about a lot – I so often have conversations with men about Aventus, whether they are into perfume or not, because it’s often the first fragrance they mention. But why? What makes Aventus special? Why has it resonated so well? I’m genuinely curious.
Aventus launched in 2010 – the year that the house of CREED celebrated its 250th anniversary. According to the brand, CREED perfumer Olivier Creed was inspired by Napoleon Bonaparte, choosing to use a host of ingredients that had a link to the French military leader. Structurally it is not an unusual fragrance – the top notes are fresh and citrussy (bergamot, blackcurrant, apple and pineapple), whilst the rest is floral, aromatic and warm (jasmine, rose, patchouli, amber etc.)
So, what is all the fuss about?