Seeing as we spent yesterday talking about perfume and photography, it makes sense that our first fragrance review of the week is one inspired by that very art form. Now, if you’re not familiar with Olfactive Studio you really should familiarise yourself. I think it’s one of the most exciting and well thought-out niche brands out there and where so many try to do something different but do so in a muddled way, Olfactive Studio avoids gimmicks and succeeds in creating a strong narrative in each of their perfumes. So yes, they’re an exciting niche brand that you should really explore!
For their latest scent, Close Up, Olfactive Studio has taken inspiration from a photograph taken by Armenian photographer Suren Manvelyan. The shot is a close up of an eye that questions one’s perceptions. As Olfactive Studio ask, “is it an eye wide open or a miniature world replete with lands and oceans?”. Close Up is inspired by these contrasts and presents in stunning detail, the opposition of warm, fuzzy notes against vibrant fruits. Is it a soft blanket of amber, or is it a bowl of alcohol-soaked cherries? The question persists.
Much like fashion, the trends of perfumery are cicular and what is in favour now, is likely to be garbage tomorrow. This is the nature of trends – we overdose on the good stuff for a period of time until we get sick of it and something else comes along, and perfume is no different. Just look at the 1980s, when syrupy atom bomb florals existed to; a) be so distinct that one knew what they were smelling a mile away; and b) to terrify the masses. Of course, those scents are as on trend today as leg warmers and zoot suits are, which is to say that they’re not. Heck, one can even look at the ’90s, with its sterile repentance of calone and white musk and see how those things too, are no longer ‘in’. It all comes in to fashion, goes out and then comes back in again in a never ending cycle.
Of course, some trends stick about and the lucky ones take their place in the hall of fame as an entirely brand new genre that constantly develops without falling out of favour. Oud is one such trend – a style that has stuck around for so long now, and in so many guises, that it’s arguably the newest olfactory family. A perfumery trend that has not stood the test of time however, is green. Green was massive in the ’70s and ’80s but fell quickly out of favour. Why? Well, these perfumes have a tendency to be harsh and bossy, rubbing people up the wrong way with sharp edges. Also, as lovely as plants and grasses are, who really wants to smell like them? Exactly. But, as we’ve established, all trends make a comeback and right now we’re seeing a verdant renaissance of green scents both in mainstream and niche perfumery: the new green.
Personally, green has always been the toughest of fragrance families to get on with. There’s just something so standoffish about green scents – something so impersonal and too redolent of nature that puts me off. I admire abstraction in my scents and too often, green fragrances are either too rooted in nature or are simply too harsh. But I’m an evolved perfume sniffer, I can appreciate beauty even in those places where I feel as if I’m likely not to find it. So I’ve put together a list of six green fragrances that actually tickle my fancy. These scents also represent the modern revival of green, which all kicked off with Maison Martin Margiela’s Untitled in 2010. So, Dear Reader, you won’t find your CHANEL Nº19 here nor your Vent Vert, but you will discover six modern green fragrances that will completely destroy that old idiom that says it’s not that easy being green. In fact, for these six scents, to be such a thing is really rather marvellous.
How is it the end of 2015 already? Seriously, I feel like things were only getting started! Anyway, seeing as it is very nearly the end of the year it can only mean one thing: The Candies! That’s right, it’s now time to take a look back at 2015 to identify the good, the bad and the downright ugly perfumes of the year. As always, it has been an active year for the industry and we’ve seen some great stuff. We’ve also seen some pretty dreadful stuff as well. It will make for exciting reading, I’m sure,
This year, I’ve done a bit of tinkering around with the awards we have on offer. Most have stayed the same however, we have said goodbye to the Best Celebuscent Award because really, celebrity fragrances appear to be on the out and I honestly don’t think I’ve even reviewed one this year. We’ve also said goodbye to the Best Advertising Campaign Award which has now been replaced with the Best Top-Down Design Award, an accolade that celebrates those perfumes that get the juice, bottle and advertising spot on. Finally, I’ve also added a new award this year for Best New House, which aims to highlight the best new fragrance brand launched within the year. Other than that all is the same.
So without further ado, ladies and gentleman of the perfume loving community, please take your seats, adjust your undergarments and fix your weaves as we are about to commence The Candies 2015. We require silence within the auditorium, selfies are banned and everyone must be suitably perfumed. Them’s the rules. There will be snark, there will be gushing sentimentality and there will be more hyperbole than you can shake a stick at, so gird your loins, dear readers, and get ready for the alternative perfume awards!
Also, please be sure to head on over to Persolaise’s blog to check out his round-up of perfume in 2015.
If you’re ever feeling bored with the state of modern perfumery or exhausted by the endless onslaught of (often underwhelming) launches, I recommend that you take a few minutes out to explore the fascinating fragrant offerings from Olfactive Studio. This French-based niche house creates scents inspired by photography, specifically the images and techniques associated with the prevalent medium, and their range covers a vast number of olfactory styles, from smoky florals to strange spice creations. In short, Olfactive Studio is an exciting brand with an entirely unique viewpoint.
The studio have just launched their seventh fragrance – the Clement Gavarry-penned ‘Panorama’. Inspired by the Miguel Sandinha photograph of the legendary Sheats Goldstein house in Los Angeles, California (see below), Panorama is a green fragrance that boasts an unconventional note of wasabi. In keeping with the photograph from which it takes inspiration, Panorama contrasts urban and modern landscapes with verdant vegetation to create a fragrance that is large and expansive, with a plethora of nuances that are all intensely green. Get ready to be fascinated, folks, because this scent is one heck of a green wonder.
A while back I reviewed the entire Olfactive Studio collection for my column at Escentual. All-in-all I found the concept of photography-inspired perfume to be well executed (the bottles look fab and the whole idea is refreshingly un-gimmicky) resulting in five intriguing and nicely crafted fragrances that most definitely get two thumbs up from me, especially the incredibly unique Autoportrait.
This September Olfactive Studio will be adding a sixth perfume to the collection – ‘Ombre Indigo‘. The brand have recently debuted the scent at Esxence, Italy’s art fragrance fair and the juice is coloured in such an awe-inspiring shade of blue that I simply had to share it as this week’s perfume pic of the week. Just look at that colour, isn’t it just every kind of awesome?
One of the many great things about being Escentual‘s Fragrance Expert is that I get to try great brands that I wouldn’t necessarily come across in the wild. Olfactive Studio is one such line and I must say that I am very please to have sampled the five olfactory delights that they have on offer.
This week’s post, as you may have guessed, is a review of the photography-inspired fragrances by Olfactive Studio. They are a handsome bunch of subtle compositions – almost ‘sleeper hits’ if you will – that really should not be overlooked. Please click on the image above to head on over to Escentual to read my review, and don’t forget to leave a comment!