John Varvatos has followed a singular approach to his perfume line. All of the fragrances are housed within a signature bottle, available in many shapes and colours, and with numerous embellishments, and every single one of his scents has been composed by perfumer Rodrigo Flores-Roux. This makes for a collection that feels coherent, despite visiting many olfactory styles along the way, and it proves that in perfumery, true partnership is the key to creating scented magic.
The latest launch in John Varvatos’ fragrance collection is Dark Rebel Rider, a flanker to last year’s Dark Rebel. The fragrance is billed as “provocative” and Flores-Roux even calls its Russian leather note as “ultra-sexy”, which isn’t far off in my book. Dark Rebel Rider feels like the quintessential John Varvatos fragrance because it has the attitude of a rock star, the attention to detail of a studded leather jacket and a level of cool that is as in-tune with the Varvatos fashion brand as is possible.
The debut fragrance from new perfume and skincare brand, Alford & Hoff would have escaped my notice completely if it weren’t for the presence of venerable perfumer, Rodrigo Flores-Roux’s name on the ticket. Flores-Roux is responsible for some exceptional work on behalf of the likes of Tom Ford (Fleur de Chine, for example) and Arquiste (Boutonierre no.7 and Flor y Canto etc.), amongst many others. So it was with a keen sense of interest that I approached this oh-so-masculine-sounding fragrance penned by Flores-Roux, for an entirely new brand.
Alford & Hoff is the brainchild of athletes, Barry Alford and Jefferson Hoff. They aim to create luxurious fragrances and skincare products for “a new generation of men”, positioning their wares at the higher end of the designer market and at the lower end of niche. Their first fragrance, Alford & Hoff Eau de Toilette is described as being “confident, passionate, stylish, successful, [and] masculine in a modern way”, and reportedly contains “95 of the finest ingredients.”
That’s all well and good, but how does this modern ode to masculinity, created by one of the industry’s most exciting perfumers, smell? Well, it’s described as being a “fresh, woody” fragrance, and it most certainly lives up to the standards expected by the genre. Will it be a defining scent for the modern generation of men, or does it ultimately fail to break through the cliches of its style? You’ll have to read on to find out….
New brand, Alford & Hoff have launched their first perfume, ‘Alford & Hoff Eau de Toilette‘ exclusively to Harrods. Created by “gifted athletes”, Barry Alford and Jefferson Hoffman, the Alford & Hoff brand is directed at a “new generation of men” and includes both fragrance and a line of skin care products (currently available in the US) consisting of the “highest quality ingredients”.
The fragrance was created by venerable Givaudan perfumer, Rodrigo Flores-Roux (Neroli Portofino, Boutonierre no.7 and Black Cashmere), andis a fresh-woody fragrance described as being “confident, passionate, stylish, successful, masculine in a modern way”. It is the brand’s signature fragrance and reportedly contains “95 of the finest ingredients.”
“A juxtaposition of light and dark, clarity and richness, texture and polish, Alford & Hoff EDT is a modern scent, luxurious and fresh on top, smooth with an ultra-sexy core and deep, rich woody background.”
This August, American menswear designer, John Varvatos will launch Artisan Acqua, the third flanker to his popular Artisan fragrance launched in 2009. The fragrance, created by venerable perfume Rodrigo Flores-Roux (John Varvatos Artisan, Tom Ford’s Neroli Portofino and Arquiste’s Flor y Canto), is a spicy/woody citrus perfume that reportedly “embodies the panache and leisure of the Mediterranean man who, without over thinking, achieves high style and an effortless nonchalance.” This limited edition fragrance perfume presented in a hand-woven rattan bottle, made from natural materials to give a truly one-of-a-kind experience.
“Artisan Acqua is the new and reinvigorated addition to the Artisan fragrances […] Inspired by a unity of artisanal craftsmanship and sophisticated technique, this fragrance is truly a one-of-a kind creation that brings to life the artisanal approach used in old Italian hand finishing and unique DNA of my collection.”
There is a song on Jay-Z’s latest album entitled ‘Tom Ford’, and in said song Mr Z raps the line; “I don’t pop molly, I rock Tom Ford.” Well much like our good friend Jay-Z, I too am not one for recreational drug use and also have somewhat of a penchant for the offerings of American fashion designer Tom Ford – who knew we’d have so much in common?
Unfortunately that is where the common ground ends and unlike Jay-Z I do not have the adequate finances to rock any Tom Ford clothing (oh but how I wish I did), however my budget can certainly stretch to the designer’s olfactory offerings and like many others I have found there to be a number of sniff-worthy perfumes residing within the Tom Ford corner of the department store.
Mr Ford is relatively active on the olfactory front with two lines of perfume to choose from – the widely available and reasonably priced ‘Signature Collection’, which contains the likes of Black Orchid, Violet Blonde, Sahara Noir, Grey Vetiver and Noir; and the more exclusive and definitely pricier ‘Private Blends.’ Personally, I have found more love for the perfumes in the Signature Collection (much to the relief of my partner and bank balance), however the Private Blend certainly has more than its fair share of gems, which leads me nicely onto Tom Ford’s latest collection – ‘Atelier d’Orient.’
The Atelier d’Orient Collection is inspired by; “the sublime beauty, enigmatic sensuality and exquisite luxury of Asia” and each of the four fragrances within the collection are reported to contain; “ingredients that have treasured prestige in the Orient.” Speaking of the collection, Tom Ford states that each fragrance captures a distinct mood – “captivating romance, colonial elegance, luxurious exoticism and rich mysterious sensuality” – with each serving as a perfect representation of the bold Tom Ford aesthetic.