The best brands are those that disrupt the industry in some way, big or small. These brands bring a new perspective to a world that, at times, relies on the same formulaic methods of making and marketing scent. Unique voices are always welcome, especially when their olfactory exploits are in tune with the distinctiveness of their vision. Atelier Cologne is one such brand and they’ve always done things a little bit differently – most notably building their vision around an entirely new olfactive style: the Cologne Absolue.
Atelier Cologne was started by Sylvie Ganter & Christophe Cervasel. After meeting in 2006 and falling in love, Ganter and Cervasel realised that they shared a love for the classic Eau de Cologne and set out to create a line of fragrances that boasted the character of this style but with the longevity it often lacked. The result is the Cologne Absolue – Eau de Colognes that wear like Pure Parfums. Atelier Cologne was birthed from this idea and now the brand, which recently sold to L’Oreal, has points of sale all across the world. It’s a modern day success story – one that is a testament to the quality and artistry of the brand’s unique style.
Recently I was invited to experience Atelier Cologne’s new boutique in Covent Garden, London. Having only ever tried a handful of scents from the collection (all of which I had enjoyed) I jumped at the chance to get to know Atelier Cologne a little bit better. What I discovered was a finely curated collection of scents all with an inimitable personality that captures the essence of worldly voyages and timeless romances, all with a free-spirited and care-free disposition. The Covent Garden boutique is a little treasure trove of loveliness and as you will learn through this post, it provides quite the unique perfume shopping experience.
Atelier Cologne, the purveyors of the modern eau de cologne, have launched a brand new collection of five fragrances entitled ‘Collection Orient’. Oriental fragrances, and oriental collections for that matter, are a dime a dozen in the world of perfumery and so often they present nothing more than the same notes in the same dense manner and in the same black and white bottles, but not Atelier Cologne’s Collection Orient. No, this collection is something different altogether. For a start, the bottles are white, hinting at a look at the genre from an entirely new angle, whereas the scents themselves are entirely unexpected and refreshingly unique, subverting one’s ideas of oriental scents rather marvellously.
I haven’t sniffed the entire collection yet (we did give Tobbaco Nuit a good nose in episode one of Fume Chat), but the clear standout from the Collection Orient fragrances I have smelled is Mimosa Indigo. Now, I like me a mimosa, but good ones are hard to find, so it’s always reassuring when a respected brand such as Atelier Cologne gives the note a go. Mimosa Indigo is described as a “velvet and addictive” cologne, taking inspiration from the story of a three am trip home after an evening spent in a New York jazz club whilst wearing the most amazing purple dress, you know, as you do. This is Atelier Cologne shaking up the genre and doing it exceptionally well.
Niche cologne brand, Atelier Cologne, seems to have mastered the world of citrus notes. Often seen as the most perky and revitalising notes in perfumery, citrus notes are as enjoyable as they are temperamental, with the idea of a photorealistic citrus painting that is both long lasting and realistic appearing as somewhat of an elusive enigma. Atelier Cologne proves that this ideal isn’t unobtainable, and they offer a whole host of ‘Cologne Absolues’ (colognes in pure parfum strength) that display dazzling, delicious and decidedly good citrus notes.
Out of all of their offerings, last year’s Cédrat Enivrant really struck me as an idealised cologne. It had everything one expects and hopes for from the genre – freshness, lightness and tartness – with the added bonus of strength and longevity. Cédrat Enivrant is the best example of Atelier Cologne’s penchant for modernising and improving the traditional eau de cologne, and it’s a theme they have continued with the launch of Pomélo Paradis, their latest scent, and the final edition in their Collection Originale.
According to the brand, Pomélo Paradis“marks the inevitable encounter between a man and a woman always destined to be together”. This new “neo-cologne” also marks the brand’s fifth anniversary too, and they’re celebrating with a super-fresh, super-sweet and super-clean taken on the bright, and dazzling citrus tones of pomelo. In the words of Atelier Cologne, Pomélo Paradis “celebrates the elegance of citruses”, and I can’t put it any simpler than that.
“Was he a fool to drive all night just for a chance to see her? Perhaps it was adrenaline and the lack of sleep, but as he pictured moments they had been together, the word destiny stuck in his mind. The coral sunrise burned bright and he drove faster. There was no choice but to see her again.”
Awards Season is set to end this Sunday with the 86th Academy Awards (a.k.a. ‘The Oscars’) and the stars will be out in full force, donning their finest garb having spent hours preening their faces and coiffing their hair. Of course, us mere mortals will simply be watching the ceremony at home in our pyjamas, possibly scoffing on some popcorn in a nod to the wonders of the silver screen. Still, we can live vicariously through the glamour of the winners and losers, can’t we?
Thinking about the Oscars and the upcoming Jasmine Awards (for which I need to pick myself an outfit) led me to ponder over which perfumes are best suited to formal occasions. Most of the time I’m of the belief that one should wear whatever they heck they want when they want, but in situations where dress codes are enforced and one has to be smart, it can be beneficial to pick out a scent that is suitably dapper to match.
For this post I’ve put together some of my favourite ‘smart’ perfumes for black tie or formal occasions. They range from the smart casual to the well-tailored and the dramatic, and between them they serve as a mini-guide to picking that perfect scent for a special occasion. Most are unisex so are suitable regardless of whether you’re a guy or a girl and can be paired with a suit, tux or fancy dress to ensure that you’re looking good and smelling fine.
When I first started exploring the world of perfume I only really had time for scents that were loud, proud and downright fabulous. But now, as I get older and my approach to perfume is increasingly more seasoned, I find myself appreciating the art of subtlety and the application of a ‘dab hand’. Now that’s not to say that I no longer enjoy scents that are loud, attention-grabbing, weird and even confrontational, but it does mean that a perfume doesn’t have to possess these characteristics for me to sit up and pay attention. In short: as long as it smells good it’s on my radar!
One particular genre this shift in focus has allowed me to appreciate is cologne. When done right, colognes and citrus scents can be infinitely beautifully as well as having the added benefits of being refreshing, undemanding and thirst quenching. French perfume house Atelier Cologne is one brand that gets the idea of colognes spot on, having created the ‘Cologne Absolue’ – concentrated colognes that “celebrates the elegance of citruses” and possess the perfect trifecta of; longevity, freshness and intensity.
The latest addition to Atelier Cologne’s ‘Collection Originale’ is Cédrat Enivrant (‘Intoxicating Citrus’) – a cologne that takes inspiration from the French 75 cocktail and merges the world of perfume and mixology in a haze of mouthwatering citrus. Created by perfumer Ralf Schweiger (Frederic Malle’s Lipstick Rose and Etat Libre d’Orange’s Fils de Dieu and The Afternoon of a Faun) in a Cologne Absolue concentration of 15%, Cédrant Enivrant is described by the brand as being for lovers of “lemon and gin notes”. Count me in as one of those!
“As the sun set on the beach, they were all together again. Full of emotions, they could not stop talking. Had it really been so long? They shared many memories and another round of French 75s with laugher and tears in their eyes. No one wanted the night to end. As the sun rose, it was a sparkling moment of absolue friendship.”
Food and I have a very strong and loving relationship. Perhaps too loving in fact, and I’ll be the first to admit that our relationship can be a little unhealthy at times. But at those times when I don’t feel that I should exercise a good degree of self control to keep my weight down I thoroughly enjoy going out for dinner and experimenting with new food.
Our senses of taste and smell are inextricably linked and when going out for dinner it makes sense, and it’s also good fun, to match our fragrance to the style of cuisine we will be devouring. Only the other night I was heading out for dinner with friends and was having a SOTE (Scent of the Evening) dilemma, I asked my Twitter followers for help and they came back with some interesting suggestions based on the type of food (Mexican F.Y.I.) I would be eating, which got me thinking – which fragrances would be best suited for other cuisines?
To explore the relationship between fragrance and food I cordially invite you to dinner, during which I, along with the help of my partner-in-crime and budding-foodie Nigel, will pair some of the most popular cuisines with fragrant counterparts that will leave you complimenting your food and smelling wonderful simultaneously. Get your passports out because we’re going to be touring the restaurants of the world…