That’s right folks, I’ve been dragged kicking and screaming into the 21st Century, finally relenting and giving YouTube a go. One may ask what too me so long and I guess the answer is simple: YouTube terrifies me. I am very comfortable at a keyboard, hiding behind words and photographs, but stick me in front of a camera and the fear sets in! Eek!
Anyway, YouTube is a very popular medium and it’s hopefully a way to expand The Candy Perfume Boy’s audience. So for that reason I will be bringing you a weekly video for you to hopefully enjoy. Some of the videos will be reviews of things I’ve written about already, whilst others may be things that haven’t quite made it to the blog yet. I’m sure I’ll also get some lists up in the future too! Do let me know what videos you would like to see going forward.
To say that the launch of a new pillar fragrance from MUGLER is an event is quite the understatement. Since 1992 the brand has only launched a handful of fragrances (excluding their fabulous flankers, of course) and unlike many other fragrance houses, MUGLER takes their time to develop and nurture their pillars. So with so few big launches a new one from MUGLER is hotly anticipated and easily makes for the perfume event of the year! MUGLER’S last pillar fragrance was Womanity, which launched way back in 2010 and whilst it wasn’t a commercial success, it was a daring fragrance who’s sweet/savoury-marine/biscuity signature trickled down through mainstream perfumery into the likes of Calvin Klein’s Reveal and Paco Rabanne’s Olympēa.
Seven years later and MUGLER are just about to launch their fourth pillar: AURA. Like ANGEL and ALIEN, and A*MEN before it, AURA plays on Mr Mugler’s supersition, bearing the letter ‘A’ to carry the brand’s theme of addiction into the next phase. AURA was created by a dream team of perfumers; Daphné Bugey, Marie Salamagne, Amandine Marie and Jean-Christophe Hérault, and it presents an oriental twist on the green genre, reinventing it and creating an olfactory shock.
The concept behind AURA is “botanical meets animal”. It celebrates the intuitive instinct that MUGLER describes as being innately feminine in nature. The composition consists of three hearts which showcase overdoses of rhubarb leaf and a new Firmenich material called ‘Tiger Liana’. With AURA, MUGLER has sought to innovate, working closely with Firmenich to exclusively use Tiger Liana along with another material called Wolfwood – all of which comes together to create a magic aura and the next chapter in MUGLER’S extra-terrestrial odyssey.