To say that the launch of a new pillar fragrance from MUGLER is an event is quite the understatement. Since 1992 the brand has only launched a handful of fragrances (excluding their fabulous flankers, of course) and unlike many other fragrance houses, MUGLER takes their time to develop and nurture their pillars. So with so few big launches a new one from MUGLER is hotly anticipated and easily makes for the perfume event of the year! MUGLER’S last pillar fragrance was Womanity, which launched way back in 2010 and whilst it wasn’t a commercial success, it was a daring fragrance who’s sweet/savoury-marine/biscuity signature trickled down through mainstream perfumery into the likes of Calvin Klein’s Reveal and Paco Rabanne’s Olympēa.
Seven years later and MUGLER are just about to launch their fourth pillar: AURA. Like ANGEL and ALIEN, and A*MEN before it, AURA plays on Mr Mugler’s supersition, bearing the letter ‘A’ to carry the brand’s theme of addiction into the next phase. AURA was created by a dream team of perfumers; Daphné Bugey, Marie Salamagne, Amandine Marie and Jean-Christophe Hérault, and it presents an oriental twist on the green genre, reinventing it and creating an olfactory shock.
The concept behind AURA is “botanical meets animal”. It celebrates the intuitive instinct that MUGLER describes as being innately feminine in nature. The composition consists of three hearts which showcase overdoses of rhubarb leaf and a new Firmenich material called ‘Tiger Liana’. With AURA, MUGLER has sought to innovate, working closely with Firmenich to exclusively use Tiger Liana along with another material called Wolfwood – all of which comes together to create a magic aura and the next chapter in MUGLER’S extra-terrestrial odyssey.
At this point, MUGLER have provided more than enough evidence for us to declare that there is life on another planet. Having discovered the existence of extra terrestrials in 2005, the brand has paraded a variety of alien species under our noses, wafting solar vixens and Venus sirens that range from the luminescent and light to the indulgent and gourmand, not to mention the oud-filled! The great thing about MUGLER is that they’re rather good at these flankers, always paying respect to the olfactory signatures that make their pillar fragrances do bold and beautiful. So whilst we’ve seen an Alien invasion since 2005, it’s fair to say that these ETs have certainly come in peace.
For 2017, MUGLER are revisiting Alien once again with Alien Eau Sublime. MUGLER describe it as being “a new solar adventure” with a “fresh, energising and luminous new juice”. Teaming up once again with legendary perfume Dominique Ropion (Carnal Flower, Portrait of a Lady and a billion other classics), MUGLER have pieced together a fragrance that takes inspiration from white amethyst, evoking an experience that is incandescent and white in comparison to Alien’s glowing purple tones. As MULGER say: “Alien Eau Sublime takes to you to a universe bathed in light.”
Well here’s a rather wonderful treat for the card carrying members of the Muglerati out there: an Angel scented candle. Now, those of you who follow MUGLER will know that the brand has previously dabbled with the world of home fragrance, having launched some beautiful Angel candles previously in dinky star-shaped votives in addition to small Alien candles in purple tins as gifts with purchases. But never has MUGLER gone all out candle-wise, well, until now that is and it would be fair to say that they are now absolutely spoiling us with some wonderfully delectable treats to burn and scent one’s home.
Launching as a limited edition for 2016, the MUGLER Perfumed Candles are available scented with the brand’s two iconic feminines: Angel and Alien. What’s more, they are also available online at MUGLER scented with the Les Exceptions fragrances for a slightly higher price. These candles extend one’s MUGLER addiction into the home, allowing members of the Muglerati to truly commit to the cause by allowing their favourite MUGLER fragrance to permeate their boudoir as well as their body. MUGLER says that these Perfumed Candles will “prolong fragrant pleasures with a new perfume ritual” and guess what? I’m all for that in every way, shape and form!
“The Angel candle will transform your interior into a boudoir of delight: a whirlwind of delicious emotions, sensuality and glamour. Containing notes of vanilla, chocolate and caramel counterbalanced by the forceful woody scent of patchouli, the fragrance will envelop the home in a warming oriental gourmand scent.”