I can’t believe it but it’s the end of 2012 already, which means that it’s time for us perfume bloggers to put together our lists of the very best and very worst perfumes of the year, honestly, where did the time go?! This year I’m affectionately entitling my awards ‘The Candies’ as a short, punchy alternative to The Candy Perfume Boy Awards. Neat huh?
Across all genres there have been many interesting, exciting and unique perfumes unleashed on to the market along with the usual amount of celebrity dreck, dud flankers and down-right-bizarre niche offerings. All-in-all it’s been a busy year with over 1,300 launches. Impressive but exhausting!
Below you will find my awards for Best Masculine, Best Feminine and Best Unisex Fragrances for both niche and mainstream houses. In addition to this I’ve also included awards for Best Flanker, Best Celebrity Fragrance and Best Ad Campaign. But we’re not just celebrating the very best of perfumery in 2012 here, no sir, we’re also highlighting the very worst with the Sour Candy Award, reserved solely for the naffest perfume of the year.
So I hope you’re wearing your very best frock (or tux for the boys, or frock if you prefer, it’s up to you really) and sipping on some fine Champagne as The Candies 2012 are underway…
It can’t be easy being one of the most famous and well respected fragrance houses in the world, trying to find your place in a noisy market place populated by rapid-fire designer releases, countless ‘niche’ offerings and a constant stream of thoughtless celebuscents. It is a challenge to stand out amongst all of that white noise.
Guerlain is one of the most venerable fragrances in the world and they have the difficult task of striking the balance between being modern and staying relevant whilst protecting their heritage. It can’t be an easy balance to achieve, and I admire Guerlain for their modern take on classic themes.
On many occasions Guerlain has been referred to as the pâtissier of the fragrance world, and they have on numerous occasions reinvented the sweet pastry vibe of L’Heure Bleue (see Insolence) and La Petite Robe Noire feels like it may be the latest reinterpretation of the 1912 classic.
The first La Petitie Robe Noire (The Little Black Dress) was released in 2009 and the word on the street is that it has been a big success for Guerlain. This year Guerlain released a flanker called La Petite Robe Noire 2 (obviously Guerlains creative team were off on the day the fragrance was named), and it is rumoured that Guerlain will be a total of 5 fragrances in the La Petite Robe Noire Collection.
I have started a love affair with By Killian, the line of perfumes that is, not the man himself (although he is rather dashing). Having been introduced to the line only a few weeks ago, I have found myself spending lots of time pouring over my samples, oohing and ahhing each time I spray one on my skin.
So far I’ve only had very limited exposure to the line (a total of five) and out of the ones I have tried, Back to Black is by far my favourite. Back to Black is everything a perfume should be; complex, high quality, long lasting and most of all – dramatic.