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So you may have guessed from my little Shawn Mendes Signature review a week or so ago that celebrity fragrances are having somewhat of a resurgence. I know, I know, you’re all groaning at the thought (I can hear your moans carried on the soft, despairing winds of the internet) but I promise you that this time, things are different. Our dear celebrities have realised that consumers will no longer be fooled and they, or their teams, need to put in a bit of effort to actually make fragrances that are interesting. Just look at SJP Stash for proof, and even Mr Mendes, who isn’t wildly original in his scented exploits, but at least made something rather wearable and lovely. Now it’s time for Katy Perry’s turn to up her scent game.

I like Katy Perry. She is fun. Her music feels quite self aware and its catchy hooks are hard not to love. But Katy Perry has come along way from the bubblegum pop of I Kissed a Girl and her latest album, Witness, is a more mature sound that cements Perry firmly in her ‘serious artist’ phase. Whilst I enjoy her music, Katy Perry’s fragrant offerings have been somewhat lacklustre for me, even though some have been packaged in cat-shaped bottles (I bloody love cats), but all of that is set to change because INDI, her latest, is a massive departure from Perry’s earlier offering. INDI is an “androgynous” fragrance that comes with the tagline “be different together”. It reportedly boasts 11 types of musk and takes inspiration from Tom Ford’s Black Orchid – intrigued yet?

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“I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.”

I’m always here for BVLGARI and their fragrant offerings. I feel as if everything they do is very well-crafted with an attention to detail and quality that is often disregarded in the mainstream. For the most part their perfumes are accessible and easygoing, with high quality materials favoured over a unique or challenging signature. Think your typical mainstream fragrance but elevated – that’s BVLGARI. So I crush on BVLGARI quite regularly, but I’m crushing hard right now on their new limited edition: BVLGARI Man in Black Essence.

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Ruth Mastenbroek’s line of four fragrances is one the perfume industry’s hidden gems, but hopefully all of that is going to change and these fragrant jewels will be more widely known. Recently Ruth Mastenbroek rebranded, changing her bottles to feature a drop of perfume that depicts a scene specific to each fragrance (each one created through a detailed paper cutting technique). The idea is that every drop tells a story and no tale is exciting or as vivid as the one for Ruth’s brand new fragrance ‘Firedance‘.

Firedance is a fragrance of celebration – of big occasions and small moments. When I spoke to Ruth about her new fragrance she told me that her children had got married and she now has three grandchildren, which “feels like a wonder”. Firedance was born out of the contentment of these moments – it’s “the dance of one’s spirit – the energy of it”, which seems fitting as Ruth also told me that if she wasn’t a perfumer, she would be a dancer. Firedance is a vibrant and explosive take on rose with the smokiness of leather to evoke fire, and like the rest of Ruth’s collection, you need to sniff it.

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Just when you thought celebrity fragrances were dead, one of the hottest stars in music drops a debut fragrance. OK, so celebrity fragrances were never dead and actually, they’re seeing a bit of a resurgence and this revival of the genre is very much in the spirit of ‘we take this very seriously now in order to atone for our past trashy transgressions, OK’. I’m talking about the likes of SJP’s Stash (which could be niche, let’s face it) and even Katy Perry’s Indi, which is not your typical celebuscent either. So instead of every quasi-reality star and their cat launching a scent, real celebrities are doing it and they’re doing it rather well, which brings me nicely on to the subject of Shawn Mendes Signature.

If you don’t know Shawn Mendes (where have you been?!) he is a Canadian singer-songwriter who found fame through the social media platform Vine. At the time of writing, Mr. Mendes is 19 years old, has two platinum albums under his belt, literally millions of record sales, and if the concert I attended as part of the launch is anything to go by, lots of screaming fans. He’s also really handsome and he makes me sick. I joke, I joke! He is actually very talented (did I mention handsome?) and whilst I may have not been entirely familiar with his music before the launch I am now, and you know what? I’m feeling the Mendes vibe.

Twilly

When it was announced that Christine Nagel would replace Jean-Claude Ellena as the in-house perfumer at Hermès I remember wondering whether the house-style that Ellena had crafted to be so distinct would change. Both are idiosyncratic perfumers with a bold style and Ellena’s mineral watercolours are as far removed from Nagel’s voluptous compositions as they can be. So we’re now four launches into Christine Nagel’s tenure at Hermès and it is safe to say that yes, the house style has changed from minimalism to a subtle maxamilism (i’m making that a thing, by the way), but it still remains completely faithful to the one thing that Hermès always delivers: luxury.

Hermès latest launch is Twilly d’Hermès – a fragrance named for the brand’s Twilly scarves, which are colourful, think silk scarfs that can be worn in a multitude of ways, and the scent really cements the brand’s new style, which feels a little bit more accessible. Twilly the perfume is just as vibrant as the scarves and Hermès use words such as “joyous”, “impish” and “playful” to describe it. The presentation, which sees the fragrance housed within a carriage lantern-style bottle topped by a bowler hat and finished with a Twilly tie, says that this fragrance is young, fun and full of surprises. So let’s not wait any longer and give Twilly d’Hermès a sniff.

Noir Anthracite by TOM FORD
Noir Anthracite by TOM FORD

The TOM FORD fragrance collection is massive and it touches every aspect of olfaction, boasting colognes-a-plenty, a feast of florals and more ouds than one can shake a stick at. Not to mention many other styles of fragrance! What makes the brand so good, and ultimately so successful, is the fact that the fragrances aren’t afraid to be bold. In the mainstream, fragrances are made to appeal to everyone and their cat, but at TOM FORD fragrances are created to appeal and to resonate with only some, meaning that the scents themselves are often very interesting, and with so many TOM FORD scents to chose from, one is bound to find something they like.

Speaking of TOM FORD fragrances that aren’t afraid to be bold, let’s take a look at Noir Anthracite, the latest addition to the brand’s Signature Collection. Now, if you’ve tried the original Noir, you will remember it as a plush and powdery scent that felt very much like a modern, masculine interpretation of Shalimar. Well scrap whatever thoughts you had about Noir because Noir Anthracite could not be further from the original if it tried. What Noir Anthracite does share with its namesake however, is a sense of shadow and rather than possessing a blissful purr like Noir, Noir Anthracite is a fragrance that will blow your socks clean off with its mighty roar.

Candy Crush!
Candy Crush!

“I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.”

Look at this! Just look at it! Isn’t it beautiful?

When Angel launched way back in 1992, Thierry Mugler was very keen on the bottles being refillable. The purpose of this was for two reasons; firstly, it’s ecological, but also the bottle was to become a beloved object that one kept forever and refilled whenever it ran out. The creation of Angel’s iconic star bottle was a technical feat that took years to get right, so it’s only fair that it should become such a treasured item. I remember speaking to a MUGLER Sales Assistant years ago who told me that she often refilled a vast variety of battered, bruised and well-loved Angel flacons at the source. So it seems that the wearers of Angel have fulfilled M. Mugler’s vision.