JOY (Francois Demachy; 2018) was a curious launch…
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The Candy Perfume Boy’s ‘Guide to…‘ series is a Jasmine award winning fragrant exploration of the individual notes that make up the vast and multi-dimensional spectrum that is the world of perfume. In each episode, we take a detailed look at a particular ingredient, analysing its odour profile and the ‘must sniff’ perfumes that serve as reference examples within the genre.
The many fragrant trips in the series have seen us make stops at Planet Tuberose, Chocolate World and Lavender Moon. We’ve also taken journeys to discover the notes of Oud, Orange Blossom, Violet and Lily. Oh, and we mustn’t forget Vanilla – we’ve been there too (and it was particularly delicious, I must say). All-in-all, we’ve traversed some delectably smelly places, learning more and more about the world of perfume on the way. I for one have found it to be great fun, and I hope you, dear reader, have too.
In this instalment we take a look at one of perfumery’s most important, prominent and prolific ingredients – jasmine. This stuff is a vital building block in our perfumes and iconic fragrances such as Chanel’s Nº5 (a true legend) simply would be the same without it. So, without further ado, I have put together my selection of ‘reference’ jasmine fragrances – seven of the very best, to be precise – to help you guide yourself through the must sniffs of the jasmine world. Let’s go scent-trekking.
French couturier Jean Patou launched his iconic flagship fragrance ‘JOY‘ in 1930, almost immediately after the Wall Street Crash of 1929. Patou created his signature fragrance with a view of making it an affordable luxury for those that were no longer able to shroud themselves in the couture of the day. Quite ironically however, the fragrance was known as the ‘most expensive perfume in the world’ for quite some time, due in part to its prominent use of natural jasmine which, as you will all know, doesn’t come cheap.
It seems poignant almost that the house of Patou should launch a new interpretation of JOY in 2014, whilst the world is in the midst (and hopefully at the back end of) a global financial crisis. This new version of Patou’s classic is entitled ‘JOY FOREVER‘ and is described by the house as being a “stunning floral perfume that unveils a new chapter in continuing story of JOY“. Created by perfumer Thomas Fontaine for “today’s discerning woman”, JOY FOREVER is a more translucent, radiant and vibrant take on one of perfumery’s most iconic and timeless perfumes.
“Her mother may have worn JOY for its sheer luxury but she will choose JOY FOREVER for its natural quality and scent. She lives for the moment….she lives for today!”
JOY FOREVER joins the likes of Chanel’s Nº5 Eau Première and Guerlain’s Shalimar Parfum Initial as entry level fragrances for those that aren’t quite ready to commit to the classics. Perhaps the most surprising thing about it is the fact that, whilst it doesn’t smell anywhere near as heady, intense or timeless as the original JOY, it does look back to the past, not quite as far back as 1930 mind you, but instead it looks to the aldehydic florals of the 1980s, from which it takes more than a few olfactory cues.
Scent is joy. Perfume is joy. What scents and perfumes bring you joy?
I often find myself staring at my perfume shelf of a morning, glancing over the cluttered bottles and pensively deciding what to wear. The question that regularly pops in to my mind during my ritual browsing is “Hmmm, what am I in the mood for today?” and it’s funny how our moods, along with other external factors such as season, fashion and weather influence our choices in regards to perfume.
But how about fragrances that do more than compliment our mood? Those fragrances that go one step further to enhance the emotions we feel and boost our moods. Perfume is after all, an incredibly emotional art, capturing nature and bottling memories. The power of scent to affect how we feel is undeniable.
In conjunction with some of my favourite bloggers I would like to share with you two fragrances that enhance my mood. As the world of perfume brings me nothing but happiness I thought it appropriate that both of my fragrant suggestions be ones that spark feelings of joy and serenity, with one in particular having priceless sentimental value.