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Creating a flanker of an iconic fragrance is no easy task. There has to be balance between the familiar and the unfamiliar, with the resulting fragrance smelling similar enough to the original to bear its name, but also different enough to justify its own existence. Now, that problem is amplified when the iconic scent in question has already been flankered (not a word, but go with it) numerous times already. How does a brand bring something new when they’ve given a scent the flanker treatment dozens of times already? Well, in the case of most brands, the answer is ‘not very well’, but when it comes to MUGLER, flankers are where the brand really gets to have fun.

ANGEL is the MUGLER flagship and it has had many, many, many, many, many, many (do you see where I’m going with this?), many flankers. Its incredibly bold signature makes it perfect flanker material because one can always recognise it, whilst its gourmand facets are begging for thousands of fantastical culinary twists – also there’s lots of stuff going on in ANGEL so there are lots of paths to go down in terms of flankering. So yes, ANGEL lends itself well to flankers and proof can be found in its latest incarnation ANGEL FRUITY FAIR. This limited edition celebrates “gourmand indulgence” evoking a magical carnival filled to the brim with feelings of unabashed joy. Sign me up!

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I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

Every year Jo Malone London treats us to a quirky limited edition collection that explores an intriguing aspect of perfumery. To date we’ve enjoyed an entire tea party, taken a stroll through a herb garden and rocked the ages, amongst many other things. These collections are always really fun and they’re where Jo Malone London really stretches its olfactory legs, almost as if they get to test out their crazier ideas in these low-risk limited editions.

This year Jo Malone London brings us English Fields, a collection of five fragrances inspired by, and evocative of, cereals and grains. Created by perfumer Mathilde Bijaoui, who says that “to have cereals and grains as the main focus is a first” for her and that this is “somewhere in perfumery [she] has never been before“, English Fields is a celebration of a savoury style of gourmand that is not usually explored within perfumery. Across these five fragrances, Jo Malone London gets bready, grainy and a little bit yeasty, presenting new and intriguing facets, all housed within the most handsome pastel shaded bottles dipped in matt, concrete-esque paint.

Let’s sniff through this quirky little collection…

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I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

Halloween is very much now a thing in the UK, more so than it ever was and I for one, am for it. I mean, what’s not to love? Sweets?! DRESSING UP?! It literally combines my favourite things and it’s a wonderfully scented occasion too, with candied apples and pumpkin flesh providing a rather intense scent to the season. Not to mention the fact that Halloween is set during the most fragrant time of the year. So yes, I’m here for Halloween and do you know who else is? The Body Shop, that’s who.

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Star Magnolia by Jo Malone London

Magnolia, much like Mimosa, is a floral note not commonly used in perfumery. Sure, there are magnolia scents out there but for every one magnolia there is a thousand tuberoses, a million orange blossoms and a billion jasmines, give or take a few. The strange thing about this is the fact that magnolias smell bloody fantastic, more so than many other white flowers. They’re an easy breezy white flower with wonderful citrus accents and a whole heap of headiness. So yes, we need more magnolia please.

Always ones to answer my cries of fragrant pain, Jo Malone London have just launched a limited edition fragrance called Star Magnolia. Woohoo! Bathed in white, the bottle comes complete a soft collar of white floral petals in an unusual display of exuberance from a brand that is so normally classic and paired back. They describe Star Magnolia as being flirtatious and what could be more apt than a flirtatious floral for spring? Nothing! Let’s sniff…

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Please forgive my excitement, fellow perfume nerds, but it simply cannot be contained today, for there are now Angel chocolates on the market. Now, if you know me, you know that there are three things I hold dear to my heart in this world; 1) my family (including my cats) and friends; and 2) food; and 3) MUGLER. So it stands to reason then, that the idea of MUGLER themed chocolates, nay ANGEL themed chocolates would get me just a tad excited. Well that’s exactly what’s got me going today and hopefully they will do the same to you!

So, MUGLER have teamed up with another legendary French house, the chocolatey heaven of La Maison du Chocolat to translate their most iconic fragrance into a gustatory delight. The result is a box of beautiful chocolates that break down the three key accords of Angel into edible delights that are as indulgent as the scent itself. If, like me, you were trying to diet then I’m sorry, Angel has other plans for you and as we all know, she does not take no for answer.

Jo Malone London takes a trip to the herb garden
Jo Malone London takes a trip to the herb garden

Each year, Jo Malone London presents us with a limited edition collection of five or so scents on a particular theme. In the past we’ve been treated to afternoon tea with beautiful delicacies such as Grapefruit & Assam and Sweet Milk, not to mention the gorgeous London Rain collection which included the amorphous Rain & Angelica, which is one of their most unique fragrances to date. It’s always exciting to see what the brand will do next and where the eccentrically British streak will take them. This time their quirky sensibility sees them walking children in nature, specifically in their very own herb garden.

The Herb Garden collection consists of five fragrances, each of which pairs two notes found within your typical British garden, all served in the traditionally eccentric style of the house. Each scent was created by the perfumer Anne Flipo (L’Artisan Perfumer’s La Chasse Aux Papillons and Chloé Love Story) in her first collaboration with Jo Malone London. Each fragrance is billed as presenting freshness with a distinct personality, evoking the wildness of the herb garden. On a side note, completely irrelevant to the scents, can we just give a big bravo and round of applause to Jo Malone London for utilising the ever so fabulous older model in the campaign image above? More of this please, perfume industry! Anyway, back to the scents themselves…

“A day in the herb garden. A quirky tapestry of fragrant foliage, entwined with flowers and fruit. Satisfying stems of fresh English lavender. Overflowing pots of spicy nasturtium and leafy clover. Lemon thyme crushed in soil-covered hands. And cool earth encasing ripening carrots and fennel. The aromatic artistry of herbs; verdant, crisp, juicy and sweet. A captivating and delectable collection.”

– Jo Malone London