There is an ever-growing trend within perfumery for intense sweetness. I’m not talking about your everyday gourmands, because those have been around forever, I’m referring to scents that offer up pure, unrefined sugar by the ton, not say, the likes of MUGLER’s Angel which inspired the gourmand trend, but ultimately was an essay in tension between sugar and patchouli. In the mainstream, it all started in 2004 with Viktor & Rolf’s Flowerbomb, a nuclear candy floss scent that contains as much ethyl maltol as is possible to shoehorn into a bottle, presenting sugar toasted at the edges without any dark contrasts to temper it. Ever since, fragrance houses have been stumbling over themselves to see who can make the sweetest, most obnoxious fragrance, well that was until Lancôme came along with La Vie est Belle – officially the world’s most tooth-achingly sweet, toasted candy floss scent. It’s also an international best seller – go figure.
Now, I mention all of this not to moan, but instead to say that despite this ever popular trend, a house is yet to make a deliciously sweet overdose of a scent that doesn’t cause olfactory diabetes with one sniff. Well, that is until GUERLAIN threw their hat into the ring with Mon Exclusif, which turns out to be a decadent little treat that knows exactly when to say ‘no more for me, thank you’. Of course, we shouldn’t be surprised that GUERLAIN have been the brand to hit the nail on the head here, they are, after all half-perfumer and half-perume-patissiere, churning out some of the world’s most delicious morsels in fragrant form. So it’s no surprise then, that Mon Exclusif is a delightful bon bon that has depth and contrast to its sugar overload.
GUERLAIN launched Mon Exclusif in 2015. Created by Thierry Wasser, GUERLAIN’s in-house perfumer, the novel aspect of the fragrance is that it technically comes with no name, allowing the wearer to select their own title by placing the sticky silver letters on the bottle, which itself is a reinterpretation of the house’s famous Coque d’Or bow flacon. “Because your relationship with your fragrance is very intimate” GUERLAIN says, “it’s up to you to name this partner by your side”. So Mon Exclusif can be whatever one wants it to be: Jack, Tyler or Pierre. The choices are infinite and for many reasons, which I’m sure you’ll be able to guess, I decided to call mine ‘CANDY’.