Tom Ford knows his way around the note of oud. Within his own brand he has a mini-collection of oud fragrances amongst his many Private Blends, each of which takes the style of oud in a very different direction. He’s also the man behind YSL’s M7 which was one of the first mainstream fragrances to promote the use of oud (whether it was the first is up for debate). So it’s safe to say that oud is very much a signature of the Tom Ford brand and it’s a style of fragrance (and I say style instead of note because it’s really more of a genre than a singular ingredient).
The latest addition to Tom Ford’s oud oeuvre is Oud Minérale – a fragrance that intends to approach oud from a much fresher angle. The brand describe it as a scent that merges “rare and precious oud with the fresh exuberance of the ocean”, which may lead one to think that perhaps this is an oud too far. After all, smoky, animalic, middle eastern oud is on the polar opposite end of the fragrance spectrum to anything remotely aquatic. But to think that, whilst justified, would not be correct because Oud Minérale is a clever little composition that manages to find the common ground between these two opposing styles.